Filter Results:
(9,664)
Show Results For
- All HBS Web
(9,664)
- People (41)
- News (3,268)
- Research (4,122)
- Events (42)
- Multimedia (164)
- Faculty Publications (2,889)
Show Results For
- All HBS Web
(9,664)
- People (41)
- News (3,268)
- Research (4,122)
- Events (42)
- Multimedia (164)
- Faculty Publications (2,889)
- Web
Generative AI - Alumni
last paragraph should focus on my personal interests in community involvement and how I have dedicated much of my time outside of work to the [focus area]. I have indicated the job description in double quotes and my resume in another... View Details
- Web
Case Services - Faculty & Research
newsletter to faculty. The HBS Directors of Research is a body comprised of HBS faculty who are responsible for the research policies of the School. Case Services communicates those policies to case writers and provides support to the... View Details
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55833 Managed Ecosystems and Translucent Institutional Logics: Engaging Communities By: Altman, Elizabeth J., Frank Nagle, and Michael Tushman Abstract—When organizations need input... View Details
Keywords: Dina Gerdeman
- 26 Apr 2022
- Book
What Does Your Business Stand For? Why Building Trust Starts with Purpose
founders “had no hierarchy between themselves, committed to consensus-based decision-making and agreed that clear communication should be a core value of their start-up, going as far as to conduct regular 360-degree reviews of one... View Details
Keywords: by Ranjay Gulati
- 28 Sep 2020
- Research & Ideas
How Leaders Can Navigate Politicized Conversations and Inspire Collaboration
might sound straightforward, she says, “Sometimes we believe we are being receptive when in fact we are doing just the opposite: being on the defensive.” Taken together, the findings of the two studies can help business leaders both View Details
Keywords: by Kristen Senz
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- Web
Online Leadership and Management Courses | HBS Online
and apply your knowledge through polls, quizzes, and problem-solving exercises designed to accelerate and reinforce your learning. Exchange ideas with your classmates, broaden your perspective, and challenge your worldview. Social Join a global View Details
- 01 Dec 2023
- News
In My Humble Opinion: Plugged In
In a career spent investing in innovative startups at Intel, leading National Grid’s innovation and investment operations, and founding a nonpro t dedicated to advancing women and minorities to positions of top corporate leadership, Lisa Lambert (MBA 1997) always has... View Details
Keywords: Deborah Blagg
- Teaching Interest
Leadership and Organizational Behavior (LEAD)
Professor Bernstein taught Leadership and Organizational Behavior (LEAD) from 2013-2016 (7 sections). This course focuses on how managers become effective leaders by addressing the human side of enterprise.
The course is divided into five modules:
- 01 Sep 2023
- News
Wheel Change
round last December, is the first professional sports league to be majority-minority owned. “For people under 40, the most popular US sports league is e-gaming,” Wallace explains. “Young people are looking for communities and sports that... View Details
- Web
Winners & Runners-Up | New Venture Competition
Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
fear mongering and all the other attack strategies (more on that soon). Delay There are questions and concerns that can kill a good proposal simply by creating a deadly delay. They so slow the communication and discussion of a plan that... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 09 Jun 2022
- Blog Post
The MBA Class of 2022 Looks Back
following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details
- February 2017 (Revised September 2017)
- Case
Bringing Digital to Wimbledon
By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Gourville, John T., and David Arnold. "Bringing Digital to Wimbledon." Harvard Business School Case 517-093, February 2017. (Revised September 2017.)
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
application intake, i.e. you must begin working within eight months from the time of application. If your employment start date is after the first week of January, you are invited to apply in that year’s application cycle. You are in good academic and View Details
- Profile
Katie Sadler
art scene. Above all, the community is unparalleled; I still go back to my high school, Forest Hills Northern, to visit my old teachers. What has changed about your understanding of leadership? While it’s important to have an opinion,... View Details
- Web
Alumnae Circles - Alumni
occasionally need to miss a meeting. However, the Circle dynamic can be negatively affected by members who don't make their best efforts to show up. Commitment truly is the magic to making a Circle work. Community Values All members are... View Details
- 12 Dec 2023
- Blog Post
Bridging Science and Business: My Summer Internship at Eli Lilly
planning. As summer gives way to fall, I can't help but reflect on the incredible journey that this internship has been—a journey not undertaken in isolation but as part of the vibrant, inquisitive community that comprises the MS/MBA... View Details
- 16 Mar 2021
- Blog Post
2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)
commitment to learning and community – I’m excited to stay connected to the school and its network to broaden and deepen my understanding of business and leadership and ultimately realize my goals. Are you still in touch with your fellow... View Details