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  • All HBS Web  (9,664)
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  • March 2001 (Revised September 2005)
  • Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
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Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (C)." Harvard Business School Case 601-077, March 2001. (Revised September 2005.)
  • 26 Mar 2024
  • HBS Seminar

Szu-Chi Huang, Stanford Graduate School of Business

  • October 2017
  • Case

The Transformation of Microsoft

By: C. Fritz Foley, E. Scott Mayfield and F. Katelynn Boland
In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities... View Details
Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States
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Foley, C. Fritz, E. Scott Mayfield, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Case 218-048, October 2017.
  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
  • Profile

Loujaine AlMoallim

Coming to HBS is like... Being part of a large community trying to solve a never-ending brain teaser that makes us reevaluate our approach to problem solving. Every class is a new challenge that leaves you feeling like a bewildered... View Details
  • 30 Oct 2017
  • Research & Ideas

Asking Questions Can Get You a Better Job or a Second Date

Source: FangXiaNuo New research suggests that people who ask questions, particularly follow-up questions, may become better managers, land better jobs, and even win second dates. “Compared to those who do not ask many questions, people who do are better liked and learn... View Details
Keywords: by Rachel Layne
  • Web

About the Center - Christensen Center for Teaching & Learning

Faculty for more details). In addition, the Center participates in the design and delivery of the START orientation program for new HBS faculty as well as various case method teaching programs offered by HBS to faculty from business schools outside the United States.... View Details
  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

connectivity can lead to a premature consensus, to the detriment of organizations that aim to transform information into knowledge. Fostering effective problem-solving requires flexibility—flexible technology, flexible employees, and a flexible workspace. "The... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • 01 Jun 2024
  • News

Quantum Leap

room-temperature hardware and wiring that sits next to the refrigerators and communicates with the quantum chips nestled inside them. Virtually every quantum computer in existence requires a similar mess of coaxial cables and equipment... View Details
Keywords: Alexander Gelfand; photographed by Chris Sorensen; quantum computing; innovation; leadership; Computer and Electronic Product Manufacturing; Manufacturing
  • 20 Jan 2014
  • Research & Ideas

Language Wars Divide Global Companies

As global companies increasingly adopt a dominant language, usually English, which all employees must use to simplify communications and increase collaboration, many are dismayed to find an unexpected outcome. Results are exactly opposite... View Details
Keywords: by Kim Girard
  • Web

Systems Integration - Institute For Strategy And Competitiveness

Concentrating volume by medical condition and moving non-acute care out of heavily resourced hospital facilities improves outcomes and reduces costs. When providers integrate care across a network of facilities, and in conjunction with View Details
  • Web

Research Resources - Doctoral

Research Community Research Resources Our research and teaching resources are unmatched. The research and teaching resources at Harvard are unmatched by any other school. Students can make use of virtually any methodology required to... View Details
  • 2012
  • Article

Evidence for the Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths

By: Lyn M. Van Swol, Michael T. Braun and Deepak Malhotra
The study used Linguistic Inquiry and Word Count and Coh-Metrix software to examine linguistic differences with deception in an ultimatum game. In the game, the Allocator was given an amount of money to divide with the Receiver. The Receiver did not know the precise... View Details
Keywords: Communication Intention and Meaning; Cognition and Thinking
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Van Swol, Lyn M., Michael T. Braun, and Deepak Malhotra. "Evidence for the Pinocchio Effect: Linguistic Differences Between Lies, Deception by Omissions, and Truths." Discourse Processes 49, no. 2 (2012): 79–106.
  • 01 Dec 2019
  • News

Bridging the Gap

centers on a citywide effort to improve public education, led in part by an alliance of 50 business and community leaders. This focus on education is a new one for the partnership, which has historically worked on economic development.... View Details
Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
  • April 2003 (Revised April 2009)
  • Case

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center

By: David A. Garvin and Michael Roberto
On January 7, 2002, Paul Levy became CEO of the Beth Israel Deaconess Medical Center. He took over a troubled organization, in serious financial difficulty. This multimedia case describes the situation Levy inherited, his negotiations prior to taking the job, and his... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Leadership Style; Leading Change; Managerial Roles; Organizational Culture; Health Industry
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Garvin, David A., and Michael Roberto. "Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center." Harvard Business School Multimedia/Video Case 303-058, April 2003. (Revised April 2009.)
  • Web

Curriculum - Business & Environment

references, corporate political action, social media, sea level rise, employment of people with disabilities, and the like. For example, instead of discussing general environmental challenges, we focus on how a small island community... View Details
  • 01 Dec 2023
  • News

In My Humble Opinion: Plugged In

UPWARD, a nonpro t she founded in 2013 to cultivate strategic connections and develop company-based programs to advance executive women’s careers. What began as a gathering of 90 women in Lambert’s backyard is now a community of 22,000... View Details
Keywords: Deborah Blagg
  • 11 Oct 2023
  • News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
  • Web

Interviewing - Alumni

position. Do communicate to the interviewer that you really want the position (and why) and that there is an excellent chance you would accept their offer (if this is true). Be prepared for questions you hope they won't ask. Be... View Details
  • Web

Dean Srikant Datar Statements & Speeches | About

Garber’s message to the Harvard community earlier this week reflected on the disorienting tension the University recently has faced, recognized Claudine Gay’s service and leadership, and urged us to rededicate ourselves to free inquiry... View Details
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