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  • April 8, 2025
  • Other Article

Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance

By: Daniel Rabetti
Keywords: Power and Influence; Public Opinion; Social Media; Financial Services Industry
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Rabetti, Daniel. "Commentary: How Financial Influencers Can Make or Break Investment Platforms like Chocolate Finance." Channel News Asia (CNA) (April 8, 2025).
  • 2020
  • Book

Fit to Compete: Why Honest Conversations About Your Company's Capabilities Are the Key to a Winning Strategy

By: Michael Beer
Is Silence Killing Your Strategy?
In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak truth to power, senior... View Details
Keywords: Honesty; Communication; Organizational Culture; Trust; Strategy; Performance Effectiveness
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Beer, Michael. Fit to Compete: Why Honest Conversations About Your Company's Capabilities Are the Key to a Winning Strategy. Boston: Harvard Business Review Press, 2020.
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
  • Article

Discussion of "Ivory Tower and Industrial Innovation: University-Industry Technology Transfer Before and After the Bayh-Dole Act in the United States" by David C. Mowery, Richard R. Nelson, Bhaven N. Sampat, and Arvids A. Ziedonis

By: Josh Lerner
Keywords: Innovation and Invention; Education; Information Technology; Patents; Law; Communication; United States
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Lerner, Josh. Discussion of "Ivory Tower and Industrial Innovation: University-Industry Technology Transfer Before and After the Bayh-Dole Act in the United States" by David C. Mowery, Richard R. Nelson, Bhaven N. Sampat, and Arvids A. Ziedonis. Journal of Economic Literature 43, no. 2 (June 2005): 510–511.
  • fall 2002
  • Article

The Impact of Internet Exchanges on Business-to-Business Distribution

By: Narakesari Narayandas, Mary N. Caravella and John Deighton
Keywords: Internet and the Web; Communication; Business Ventures; Distribution
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Narayandas, Narakesari, Mary N. Caravella, and John Deighton. "The Impact of Internet Exchanges on Business-to-Business Distribution." Journal of the Academy of Marketing Science 30, no. 4 (fall 2002).
  • April 1974 (Revised June 1983)
  • Case

Robert F. Kennedy High School

By: John J. Gabarro
Presents the problem facing a newly appointed high school principal. Raises issues about interpersonal and group behavior including lack of open conflict resolution and the need to intervene in an interpersonal conflict. Also raises the issue of intergroup conflict... View Details
Keywords: Interpersonal Communication; Secondary Education; Employee Relationship Management; Organizational Structure; Behavior; Conflict Management; System
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Gabarro, John J. "Robert F. Kennedy High School." Harvard Business School Case 474-183, April 1974. (Revised June 1983.)
  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Bill George, Professor of Management Practice Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year social networking morphed from a personal View Details
Keywords: by Staff
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract... View Details
Keywords: by John Quelch; Advertising
  • November 1999 (Revised June 2006)
  • Case

DLJdirect: "Putting Our Reputation Online"

By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its... View Details
Keywords: Marketing Strategy; Marketing Communications; Competitive Strategy; Decision Choices and Conditions; Investment; Cost Management; Business Plan; Research and Development; Customers; Budgets and Budgeting; Online Advertising; Internet; Financial Services Industry
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Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
  • June 2024 (Revised June 2025)
  • Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details
Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States
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Avery, Jill, and Celine Chammas. "Dylan Mulvaney and Bud Light." Harvard Business School Case 524-089, June 2024. (Revised June 2025.)
  • March 1994 (Revised April 1994)
  • Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
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Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
  • July 2024
  • Case

Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; Artificial Intelligence; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Digital Strategy; Financial Services Industry; St. Louis; Missouri; United States; Canada
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Cohen, Lauren, Richard Ryffel, Grace Headinger, and Sophia Pan. "Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones." Harvard Business School Case 225-009, July 2024.
  • 1988
  • Chapter

Trade Associations and Public Relations

By: R. S. Tedlow
Keywords: Non-Governmental Organizations; Business and Community Relations; Public Relations Industry
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Tedlow, R. S. "Trade Associations and Public Relations." In Trade Associations in Business History, edited by Hiroaki Yamazaki and Matao Miyamoto. University of Tokyo Press, 1988.
  • 20 May 2016
  • Other Presentation

Competing to Change the World: Creating Shared Value

By: Michael E. Porter
The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community
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Porter, Michael E. "Competing to Change the World: Creating Shared Value." Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands, May 20, 2016.
  • 18 May 2016
  • Other Presentation

Competing to Change the World: Creating Shared Value

By: Michael E. Porter
The principle of shared value involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Shared value is becoming an integral part of strategy and is defining a whole new set of best practices that companies... View Details
Keywords: Society; Shared Value; Value Creation; Strategy; Civil Society or Community; United States
Citation
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Porter, Michael E. "Competing to Change the World: Creating Shared Value." ZfU Seminar, ZfU International Business School, Zürich, Switzerland, May 18, 2016.
  • April 2004 (Revised August 2004)
  • Exercise

Major Steckleson at the National Training Center (B): Role for 2LT Hank Smith

By: Scott A. Snook, Robert Kaderavek and Jeremy Schneider
Role play exercise for 2nd Lieutenant Hank Smith. Teaching Purpose: To role-play to further understanding of the protagonist's emotions. View Details
Keywords: Communication; Leadership; Groups and Teams; Performance Evaluation
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Snook, Scott A., Robert Kaderavek, and Jeremy Schneider. "Major Steckleson at the National Training Center (B): Role for 2LT Hank Smith." Harvard Business School Exercise 404-134, April 2004. (Revised August 2004.)
  • June 1989 (Revised May 1993)
  • Supplement

Rossin Greenberg Seronick & Hill, Inc. (B)

By: John A. Quelch
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
Keywords: Ethics; Marketing Communications; Advertising; Crisis Management; Advertising Industry
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Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
  • September 1986
  • Case

BOC Group: Ohmeda (A)

The president of Ohmeda, a wholly owned company of the BOC Group, plans to grow the company's medical equipment sales from $95 million in 1985 to $158 million in five years by focusing on the sale of "high-tech" equipment. At the same time, the president expects to... View Details
Keywords: Marketing Communications; Salesforce Management; Marketing Channels; Medical Devices and Supplies Industry
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Moriarty, Rowland T., Jr. "BOC Group: Ohmeda (A)." Harvard Business School Case 587-080, September 1986.
  • January 2000 (Revised June 2000)
  • Case

Alloy.com: Marketing to Generation Y

By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
  • 06 Sep 2006
  • Lessons from the Classroom

Mixing Students and Scientists in the Classroom

the teams have to do the technical research and explain it to the MBAs, who then have to think about the prospects for commercialization. They have to communicate back and forth extensively. Q: What were some of the projects? A: As an... View Details
Keywords: by Deborah Blagg; Education
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