Media - Publications - Faculty & Research

13 Dec 2017
News

Skydeck Live: What Really Motivates American Voters?

because what a lot of the commentators believe is moving the electorate. You have an actual view in the electorate. So are you seeing that that what you are hearing from your select group is different from maybe what the media might be... View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

extremes. Wineries of the Sierra Foothills: Risk-Takers & Rule-Breakers by Barbara Keck (MBA 1976) (Range of Light Media Group) The Sierra foothills are the largest wine region in America, covering ten California counties that are best... View Details

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that cuts across film, television, and... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

20 Dec 2019
Blog Post

Top 10 MBA Voices Blogs of 2019

brief descriptions of this year’s SIPs. Read More>>> Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling I’ve been drawn to media since I was little. During a traditional Bengali ceremony for babies... View Details

Web

A Marketing Revolution - The Art of American Advertising

Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details

Web

Field Course: Venture Capital Journey - Course Catalog

compensation, get promoted, and build a career and life in the industry. Brand building, community/content creation, and the opportunities and risks of leveraging various social media channels. The VC “tech stack” and relevant tools of... View Details

02 Aug 2011
News

A Fearless Force for Change

view video clips of her numerous national media appearances and read blog entries and other writings that embody her personal life philosophy to live without fear. A sought-after motivational speaker, Linn was also working on a book at... View Details

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

be a trailing spouse for two years. Settling in, I was so irritated by not doing much." At a social event, she met a Yahoo! executive managing an Arabic portal the company had recently purchased in the region. Amira came on board with a mandate to shift the... View Details

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

movies—with updated features. Over the course of the four-day event, media and other industry players had overwhelmed the Kodak booth, excited to catch a glimpse of the camera, asking when they could expect to see the Super 8 on shelves.... View Details

Keywords: Dina Gerdeman

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

Protection Regulation, a comprehensive set of consumer data protection laws that would require technology companies to make significant changes to their operating model. Meanwhile, social media giant Facebook was facing allegations that... View Details

Keywords: Dina Gerdeman

04 Mar 2014
First Look

First Look: March 4

desires of sports fans, alumni, and athletes themselves are at the crossroads of these realignment decisions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46476 Cases & Course Materials Harvard Business School Case 514-096 Building a... View Details

Keywords: Sean Silverthorne

02 Aug 2011
First Look

First Look: August 2

http://www.people.hbs.edu/rchua/JIBS_Intercultural_trust.pdf Evolve (Again) Author:Rosabeth M. Kanter Publication:Harvard Business Review 89, nos. 7-8 (July-August 2011) Abstract Frenzy over social networks and interactive media can... View Details

Keywords: Sean Silverthorne

18 Aug 2009
First Look

First Look: August 18

successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how she leads and manages her organization; and how she has chosen to use the authority and... View Details

Keywords: Martha Lagace

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

linked to existing customer preferences. But the challenge is not confined to formal budgeting meetings. Operating managers often constrain strategy adaptation in ways that are very powerful. We have seen this in the response of print View Details

Keywords: by Martha Lagace

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

time at worksites and offices, and developing processes for monitoring social media and conducting meaningful employee surveys, Paine suggests. They should also make sure the company has whistleblower hotlines that are closely monitored... View Details

Keywords: by Avery Forman; Food & Beverage

Web

2023 Symposium - Race, Gender & Equity

towards dismantling eons-long systems of oppression, with the goal of ending caste apartheid, gender-based violence, white supremacy, and religious intolerance. Thenmozhi previously co-founded Third World Majority, an international media... View Details

01 Jun 2014
News

Screen Saver

past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a planned activity." Another strategy... View Details

Keywords: Julia Hanna; Arts, Entertainment

07 Sep 2021
News

Immelt in the Hot Seat: Episode 1

so one of the advantages of being in a conglomerate is you can see trends earlier, right? So if you go back to 2004 and 2005, I could see, like, energy efficiency in our appliance business. I could see fuel efficiency in our jet engine business. I could see green... View Details

01 Jun 2018
News

Up by the Roots

a complicated array of people, which is why it can be difficult,” he says. New York already had some of those elements, thanks to the dot-com boom of the 1990s, which yielded a number of prominent media and ad tech startups along with... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

Publications