Publications

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

not dry, and if lightning strikes, act very quickly.” By ensuring that a forest is not dry, Gupta means companies should make sure they are perceived positively before a crisis occurs. The Transportation... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

February 2019 (Revised May 2019)
Case

Hot Chicken Takeover

By: William R. Kerr, Manjari Raman and Olivia Hull

By December 2018, entrepreneur Joe DeLoss’s fried chicken company, Hot Chicken Takeover, has opened three restaurants in Columbus, Ohio, using an unconventional employment model that helps people with criminal records get back on their feet. DeLoss is proud of the... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

made an offer. Stan started in June with an official role as Product Manager Intern with responsibilities he describes as “a mix of technology development and business... View Details

Fast Answer

Sustainable investing and ESG resources

by ERM, this report synthesizes survey responses from investors and companies to assess the value and quality of ESG ratings from leading ratings... View Details

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

accessible and useful to you,'" he said. Like Yahoo, Google also recently launched a desktop search product. Mark Kroese, general manager of information services View Details

Keywords: by Julie Jette

May 2003 (Revised March 2004)
Case

Harlem Children's Zone, The: Driving Performance with Measurement and Evaluation

By: Allen S. Grossman and Daniel F. Curran

Geoffrey Canada, CEO of the Harlem Children's Zone, wanted his organization to grow dramatically to reach thousands of poor and underserved children in Harlem. The agency ran a variety of successful social service programs throughout New York City that were separately... View Details

Keywords: Leadership; Goals and Objectives; Measurement and Metrics; Organizational Structure; Performance Evaluation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Expansion; Valuation

December 2023 (Revised January 2025)
Case

Research In Motion: Launching and Scaling the World's First Smartphone Empire (A)

By: Tatiana Sandino and Samuel Grad

In 2005, Research In Motion’s (RIM) BlackBerry smartphone was a sensation. After its launch in 1999, the groundbreaking BlackBerry had captured the hearts and minds of corporate America through its secure wireless email service. The device was so addictive and... View Details

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Mobile and Wireless Technology; Innovation and Management; Technological Innovation; Business or Company Management; Management Style; Product Development; Managerial Roles; Growth and Development Strategy; Technology Industry; United States; Canada

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

processes of production and distribution. This was a massive innovation over the older model of a single owner who tried to oversee everything. Under managerial capitalism,... View Details

Keywords: by Martha Lagace

Web

Women on Boards: How Lara Druyan and Ann Lucena Are Shaping the Future of Corporate Leadership - Blog: RGE Report

helping fellow board members and company leaders better understand the needs and priorities of hospital teams. This was especially critical... View Details

17 Dec 2020
Research & Ideas

The 10 Most Popular Stories of 2020

to owners on the brink of ruin. Good Leadership Is an Act of Kindness The pandemic has challenged managers as never before, but one powerful leadership strategy is being... View Details

Keywords: by Dina Gerdeman

09 Oct 2019
News

Building a Tradition of Giving

Starwood Hotels and Resorts, a company he founded in 1995 and led through 2005. He set out to build a company with a “good soul,” he says. “We... View Details

09 Jul 2010
Working Paper Summaries

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

Keywords: by Alnoor Ebrahim & V. Kasturi Rangan

15 Nov 2011
News

750 World Wonders and counting

story of what he describes as “the 1,000 wonders on earth, including at least one in each and every one of the world’s 200 countries.” Main Wilson has a full-time job as COO... View Details

Keywords: photography; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions

Web

the Art of American Advertising - Advertising Products

single-sided sheets), simple business cards, or small newspaper notices. The growing volume of mass-produced and mass-distributed goods after the Civil War, however, led to the creation View Details

20 Nov 2013
News

How Our Team of Always-on Consultants Learned to Unplug

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises

13 Sep 2004
Research & Ideas

Cash and the Woman-Owned Business

Building sufficient cash reserves to launch a business and managing subsequent fundraising are challenges for every entrepreneur, but they are particularly daunting tasks for women. Women often come up short... View Details

Keywords: by Candida Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene & Myra M. Hart

August 2021
Case

Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?

By: Shikhar Ghosh and Marilyn Morgan Westner

Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar... View Details

Keywords: Pivot; Startup; Business Model; Cryptocurrency; Ethical Decision Making; Emotions; Growth and Development Strategy; Ethics; Market Entry and Exit; Customer Relationship Management; Loss; Change Management; Relationships