Publications

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

not dry, and if lightning strikes, act very quickly.” By ensuring that a forest is not dry, Gupta means companies should make sure they are perceived positively before a crisis occurs. The Transportation... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

01 Jun 2018
News

Ink: Alumni Books and Recommendations

introduction in the early ’90s of low-fat cookies and other healthier snack foods under the SnackWell’s brand for Nabisco. In the first year, SnackWell’s grew to a $400 million business. Store View Details

Web

Environmental Quality - Institute For Strategy And Competitiveness

emissions will be increasingly scrutinized, regulated, and priced. While individual managers can disagree about how immediate and significant the impact View Details

05 Nov 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

joined the Zoom call. When the user turned on their video, it was revealed to be a video stream of goats and horses (literally)! Matt Kinsella, Managing Director, had used a... View Details

15 May 2018
First Look

New Research and Ideas, May 15, 2018

Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 View Details

Keywords: Dina Gerdeman

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

accessible and useful to you,'" he said. Like Yahoo, Google also recently launched a desktop search product. Mark Kroese, general manager of information services View Details

Keywords: by Julie Jette

June 2000 (Revised September 2000)
Case

Amazon.com: Exploiting the Value of Digital Business Infrastructure

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Amazon.com and the company's value proposition, in terms of its business concept, digital business capabilities, and community and shareholder value. Examines the company's complex set of business models and web of business relationships,... View Details

Keywords: Entrepreneurship; Asset Pricing; Capital; Financial Management; Technological Innovation; Business or Company Management; Growth and Development Strategy; Relationships; Competitive Strategy; Information Technology Industry; Web Services Industry

February 2016 (Revised March 2022)
Case

Express Scripts: Promoting Prescription Drug Home Delivery (B)

By: John Beshears, Patrick Rooney and Jenny Sanford

The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details

Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Health Care and Treatment; Service Delivery; Decision Choices and Conditions; Order Taking and Fulfillment; Compensation and Benefits

17 Oct 2024
Research & Ideas

The Reputation Risks of Sharing Fake News

Social Change Lab at Stanford University; Robb Willer, professor of sociology at Stanford University; Mohsen Mosleh, associate professor at the University of Oxford; Gordon Pennycook, associate professor at... View Details

Keywords: by Avery Forman

01 Aug 1998
News

Spring Reunions: Milestones and Memories

"workaholic," Bertarelli is determined to stay on top of new management trends. His company was the subject of a 1995 HBS case study, View Details

Keywords: Eileen K. McCluskey

May 2011
Case

Baria Planning Solutions, Inc.: Fixing the Sales Process

By: Steven C. Wheelwright and William Schmidt

Baria Planning Solutions (BPS) is a consulting firm that specializes in using spend analysis to help companies identify savings through reduced procurement costs and improved supplier performance. Management is concerned about the disappointing performance of the sales... View Details

Keywords: Quantitative Analysis; Technology; Operations Management; Product Lines; Manufacturing; Capacity Planning; Production Planning; Production; Management Practices and Processes; Service Operations; Supply Chain Management; Salesforce Management; Planning; Consulting Industry; North and Central America

October 2016 (Revised April 2018)
Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details

Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry