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Publications

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  • 01 Sep 2008
  • News

The Levitt Brand

emeritus Walter Salmon. “I miss him.” When she came to HBS, Jeanette Sarkisian Wagner (AMP 90, 1983) had read all of Ted Levitt’s books. “There were 132 people in my class; 2 were women. Naturally, the guys in my living group decided that I would be the View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 06 Dec 2016
  • First Look

December 6, 2016

importance to the American economic past and prompt enduring questions about the relationship of market freedom to human freedom. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51947 forthcoming Journal of Consumer... View Details
Keywords: Sean Silverthorne
  • 15 May 2012
  • First Look

First Look: May 15

demonstrate, a coordination perspective helps resolve some empirical puzzles, but it also represents a challenge to received wisdom grounded in the salience of cooperation. To stimulate future research, we discuss alternative conceptualizations of the View Details
Keywords: Carmen Nobel
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

Behavioral research suggests that human learning in some multi-agent systems can be predicted with surprisingly simple "foresight-free" models. The current note discusses the implications of this research, and its relationship... View Details
Keywords: Martha Lagace
  • 01 Sep 2012
  • News

On a Sound Track

business. I can’t say enough about the people I met at the School. During the IPO road show, for example, at one of the group lunches, I found myself sitting across from Josh Clark, an HBS classmate who was managing a $1 billion–plus hedge fund. Having those kinds of... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

Social Psychology Bulletin The Amount and Source of Millionaires' Wealth (Moderately) Predicts Their Happiness By: Donnelly, Grant Edward, Tianyi Zheng, Emily Haisley, and Michael I. Norton Abstract—Two samples of more than 4,000... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

scales than ever before. However, big data will not solve large urban social science questions on its own. Big data has the most value for the study of cities when it allows measurement of the previously opaque, or when it can be coupled... View Details
Keywords: Sean Silverthorne
  • 02 Mar 2010
  • First Look

First Look: March 2

superior performance and competitive advantage at the individual, organizational, and social levels and 2) empowers the three virtue phenomena of morality, ethics, and legality. We also demonstrate that applying cost-benefit analysis to... View Details
Keywords: Martha Lagace
  • 19 Jun 2012
  • First Look

First Look: June 19

alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic and demonstrates the opportunities and pitfalls that await big brands when they enter the world of Web... View Details
Keywords: Sean Silverthorne
  • July 2024
  • Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc
In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details
Keywords: Business Growth and Maturation; Business Startups; Interpersonal Communication; Cost vs Benefits; Forecasting and Prediction; Business Cycles; Entrepreneurship; Fairness; Capital Markets; Private Equity; Investment Banking; Stock Options; Financial Markets; Initial Public Offering; Institutional Investing; Price Bubble; Digital Platforms; Digital Transformation; Internet and the Web; Leadership; Growth and Development Strategy; Managerial Roles; Agreements and Arrangements; Going Public; Ownership Stake; Performance Expectations; Work-Life Balance; Strategic Planning; Business and Stakeholder Relations; Rank and Position; Risk and Uncertainty; Opportunities; Happiness; Reputation; Status and Position; Well-being; Information Technology Industry; Retail Industry; Canada
Related
  • August 2014 (Revised May 2016)
  • Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra
In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details
Keywords: Plant-Based Agribusiness; Business Model; Business Startups; Energy Generation; Renewable Energy; Social Entrepreneurship; Foreign Direct Investment; International Finance; Globalized Markets and Industries; Crime and Corruption; Employee Relationship Management; Independent Innovation and Invention; Employment; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Management Succession; Management Skills; Emerging Markets; Social Psychology; Culture; Business Strategy; Agriculture and Agribusiness Industry; Energy Industry; Green Technology Industry; Utilities Industry; Africa; India; United States
Related
  • 12 Oct 1999
  • Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

the deeper meaning of work is part of a significant change occurring in the way work is being perceived and structured. As Peter Vaill notes, social and economic conditions in recent years have changed dramatically and altered the way... View Details
Keywords: by Marguerite Rigoglioso
  • 08 Apr 2013
  • Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

your smartphone to how to earn a seat on a corporate board and make socially responsible investments. They gathered Thursday evening to watch a screening of a new documentary on the history of women at HBS, "A Woman's Place."... View Details
Keywords: by Katie Koch & Harvard Gazette
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

experience? What would you sacrifice to achieve social justice? Lucky, Not Smart By Michael Coles (MBA 1961) Independently published Most people go to Harvard Business School by way of a first-rate undergraduate college. Michael Coles did... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
Related
  • 04 Feb 2014
  • First Look

First Look: February 4

http://www.aeaweb.org/articles.php?doi=10.1257/jep.27.4.65   Working Papers Sovereigns, Upstream Capital Flows and Global Imbalances By: Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych Abstract—We decompose capital flows-both debt and equity-into public and... View Details
Keywords: Sean Silverthlorne
  • 28 Oct 2020
  • Blog Post

Keep Your Weary Workers Engaged

and connected and OPTIMISTIC in appropriate measure while so many have so many competing personal and business and health and family issues right now.” Meanwhile, cost-cutting, uncertainty, and the necessities of social distancing... View Details
Keywords: All Industries
  • 12 May 2022
  • News

Onboarding

filing proposals for companies to add women and minorities to boards. Those proposals never got a majority vote, but they did spark the conversation. And that conversation, as you know, picked up as there was more social activism, more... View Details
  • 08 Dec 2020
  • Blog Post

Keep Your Weary Workers Engaged

and connected and OPTIMISTIC in appropriate measure while so many have so many competing personal and business and health and family issues right now.” Meanwhile, cost-cutting, uncertainty, and the necessities of social distancing... View Details
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

Culture by Dee Ann Turner (AMP 176, 2009) (Elevate) Businesses are built by growing relationships with customers, and culture is created by the stories those relationships tell. Two of a business’s most... View Details