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  • All HBS Web  (5,513)
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  • January 2017 (Revised October 2023)
  • Case

Classtivity: Payal's Pirouette

By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among... View Details
Keywords: Product Pivot; Boutique Fitness; Fitness Industry; Market Sizing; Consumer Technology; Bundling; Subscription Model; Two-sided Marketplace; ClassPass; Entrepreneurship; Venture Capital; Business Startups; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Customer Value and Value Chain; Marketing Strategy; Failure; Business Strategy; Health Industry; Health Industry; New York (city, NY)
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Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)

    Stephen P. Bradley

    Professor Bradley is the William Ziegler Professor of Business Administration Emeritus at the Harvard Business School. In addition to teaching Management and Strategy in the Owner President Management Program and leading an... View Details

    Keywords: health care; health care; health care; health care; health care; health care; health care
    • Web

    Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

    mailing list Business and Environment Initiative The Digital, Data, and Design (D^3) Institute at Harvard Race, Gender & Equity Initiative Health Care Initiative Rock Center for Entrepreneurship | Join... View Details
    • Web

    Joiner - Entrepreneurship

    Attend Rock Summer Fellows info session. JANUARY TERM Participate in Startup Bootcamp Go on Tech Club Treks to visit startups, VCs, and tech companies in different hotspots ( Tech Club , Health Care Club ,... View Details
    • 24 Feb 2021
    • News

    "Moderna" Case Discussion with CEO Stéphane Bancel

    • 28 Nov 2005
    • Research & Ideas

    Unilever: Transformation and Tradition

    and source of coherence. The research laboratories in Britain, the Netherlands, the United States, and India were major sources of innovation. From gum health toothpaste to household cleaners, and from insect pollination of oil palms... View Details
    Keywords: by Geoffrey Jones; Consumer Products
    • 11 May 2022
    • Blog Post

    MoMBAs: The Inspiring Student Mothers of HBS

    a mom at HBS? Being away from family and in a new place was hard because your back-up options for child care are more limited. And COVID unfortunately did not help. What advice do you have for prospective student moms? At the end it is a... View Details
    • 23 Jun 2022
    • Research & Ideas

    All Those Zoom Meetings May Boost Connection and Curb Loneliness

    then, mental health experts have questioned whether the pandemic has exacerbated the problem, as some workers may have fewer social connections now that they’re working from home. “That may be good in some respects, cutting down on... View Details
    Keywords: by Michael Blanding
    • 26 Jan 2024
    • Blog Post

    Access Real-World Employment Data from HBS Alumni with the Career Trends Tool

    their information. Here are some scenarios in which Career Trends could be helpful: “I currently live in the Midwest and have been offered a role in Boston at a health care startup. I’m wondering if there is... View Details
    • Portrait Project

    Karen Sein

    emeralds into a world that suffers from gray injustice. Using the full spectrum of light, I will design a health care system that is efficient and sensitive to those who are most vulnerable. I will mentor... View Details
    • 24 Mar 2020
    • News

    Crisis Management for Leaders

    • 11 Apr 2012
    • Research & Ideas

    The High Risks of Short-Term Management

    allocation. Investors who care about the volatility of their portfolio should factor in their decisions the time horizon of the corporation. That generates a need for more data that help investors separate companies that are... View Details
    Keywords: by Sean Silverthorne; Financial Services
    • Profile

    Emily Schlichting

    At age 19, in the spring of 2009, Emily Schlichting was diagnosed with Behcet's, a rare autoimmune disease that introduced her "to the realities of U.S. health care firsthand." Although the disease... View Details
    Keywords: Healthcare/Biotech; Nonprofit/Government/Education
    • Web

    Investing in Emerging Industries | Baker Library | Bloomberg Center | Harvard Business School

    “[requiring] the most exhaustive investigation, careful thought, and conservatively weighted appraisals.” [10] Lehman Brothers also created an investment advisory service for wealthy individuals and families. During the Great Depression... View Details
    • Portrait Project

    Edo Bedzra

    birth, Dabala, my village, still has no resident physician.  But it produced one and with my business acumen, I will take health care to the farthest reaches of the world. The task may seem daunting; the... View Details
    • Web

    Drug & Alcohol Policy | About

    Harvard’s Employee Assistance Program (EAP). The Harvard University Police Department brochure Playing It Safe contains helpful information as well. Additionally, any member of the University may make use of the Health Services on an... View Details
    • 01 Dec 2019
    • News

    Bridging the Gap

    County Schools (FRI). An initiative now in its second year, FRIs offer high school students the opportunity to complete standard high school curricular requirements while gaining access to hands-on experience and accreditation opportunities in fields that include... View Details
    Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government
    • Web

    HBS - The year in Review

    Boston Planning and Development Agency Soltan Bryce, Boston Medical Center Health System Sara Jetty, Whitney Museum of American Art Justin Kim, Social Finance Yogi Kurniawan, City of San Jose Mayor's Office... View Details
    • 04 Dec 2023
    • Blog Post

    My Summer of Joy with the National Parks Service

    Care Units. I came to school passionate about access and equity in health care, and curious about systemic barriers to resources that allow communities to live healthy lives. As soon as I got to campus... View Details
    • 17 Nov 2016
    • Op-Ed

    What's Behind the Unexpected Trump Support from Women

    higher education His stand on workplace deregulation raises concerns about continued protection of women’s (and men’s) human and civil rights A reshaped Supreme Court could roll back protections to the rights of women, including the right to choose Changes to the... View Details
    Keywords: by Laura Morgan Roberts and Robin Ely
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