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  • All HBS Web  (4,417)
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  • March 1991 (Revised June 1993)
  • Case

Chevron Corp.: Corporate Image Advertising

By: John A. Quelch
Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
  • September 1993 (Revised December 1997)
  • Case

Loctite Corp.: International Distribution

By: John A. Quelch
Loctite Corp., dissatisfied with the sales growth achieved by its independent distributor in Hong Kong, is considering whether to find a new distributor or acquire a controlling interest in a wholly owned subsidiary covering Hong Kong and possibly other markets.... View Details
Keywords: Decision Choices and Conditions; Marketing; Distribution Channels; Globalization; Market Participation; Industrial Products Industry; Hong Kong
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Quelch, John A., and David J. Arnold. "Loctite Corp.: International Distribution." Harvard Business School Case 594-021, September 1993. (Revised December 1997.)
  • 01 Jun 2002
  • News

Faculty Debates Lessons from Enron's Collapse

underlying question throughout much of the debate centered on whether the company's downfall resulted from a failure of values or of systems — both inside Enron and in the capital market institutions — with convincing evidence presented... View Details
Keywords: Deborah Blagg; Enron; faculty; Colleges, Universities, and Professional Schools; Educational Services
  • April 2016 (Revised November 2017)
  • Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi
InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details
Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India
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Gupta, Sunil, and Saloni Chaturvedi. "InMobi: Reimagining Mobile Advertising." Harvard Business School Case 516-030, April 2016. (Revised November 2017.)

    Roberto C. Goizueta

    a marketing coup, Goizueta’s Classic Coke, in 1986, beat out Pepsi to emerge once again as the nation’s best-selling soft drink with 40% of the $38 billion market. Goizueta aggressively expanded Coca-Cola into international View Details
    Keywords: Food & Tobacco
    • Fast Answer

    Digital Innovation and Transformation: Resources useful for Course Assignments

    black; width:534px; padding:0in 7px 0in 7px; border-top:none; border-right:1px solid black; border-left:none" valign="top"> Global market reports on a broad range of industry sectors from diverse research... View Details
    • 01 Sep 2017
    • News

    3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

    selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest View Details
    Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information
    • 06 Oct 2009
    • First Look

    First Look: October 6

      PublicationsDoes Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages Authors:Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek Publication:Journal of Development Economic... View Details
    Keywords: Martha Lagace
    • 01 Jun 2018
    • News

    June 2018 Alumni and Faculty Books

    from some of India’s most respected names in business, public governance, diplomacy, and the intelligentsia. It explains the frequent and vital intersections between government and business, culture and modernity, and demographics and democracy. View Details
    • Web

    The Art of American Advertising: 1865 - 1910

    Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details
    • 01 May 2013
    • News

    Brahmal Vasudevan, MBA 1997

    for underserved children in the markets in which Creador operates in South and Southeast Asia. Vasudevan’s passion for education also extends to HBS, where he has established an endowed fund to support View Details
    • July 2021
    • Teaching Note

    The Carlyle Group: Carving Out Atotech

    By: Rosabeth Moss Kanter
    Teaching Note for HBS Case No. 321-153. On January 31, 2017, The Carlyle Group ("Carlyle") closed its $3.2 billion acquisition of Atotech, an international Specialty Chemicals and Equipment company. In Carlyle's Washington, DC headquarters, the US-based deal... View Details
    Keywords: Oil & Gas; Deal; International Acquisition; International; Acquisition; Negotiation; Negotiation Deal; Transformation; Chemicals; Markets; Bids and Bidding; Globalized Markets and Industries; Standards; Chemical Industry; United States; Europe; Asia; Germany
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    Kanter, Rosabeth Moss. "The Carlyle Group: Carving Out Atotech." Harvard Business School Teaching Note 322-022, July 2021.
    • 01 Dec 2013
    • News

    Faster, Bigger, Stronger: Supersizing the NFL

    markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR and internal challenges they pose. And then there is the mounting... View Details
    Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
    • Career Coach

    Crystal Yao

    Artists Agency (Sports & Entertainment), IBM Global Markets (Big Tech; Deal Strategy & Business Development), Inside Edge Consulting Group (Pharma), Penske Media Corporation (Media & Entertainment),... View Details
    • 2013
    • Working Paper

    Clusters and the New Growth Path for Europe

    By: Christian Ketels and Sergiy Protsiv
    This paper outlines elements of a conceptual framework that clarifies the role that clusters play relative to government policies and actions of individual companies in supporting the emergence of "High Road" strategies that lead to better New Growth Path–related... View Details
    Keywords: Technological Innovation; Competition; Industry Clusters; Globalization; Economic Growth; Europe
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    Ketels, Christian, and Sergiy Protsiv. "Clusters and the New Growth Path for Europe." WWW for Europe Working Paper Series, No. 14, July 2013. (WIFO, Vienna.)
    • 18 Apr 2014
    • News

    Strengthening the bond between the U.S. and China

    Former US Treasury Secretary Henry M. Paulson, Jr. (MBA 1970) talks about his current work in US-China relations as CEO of the Paulson Institute. (Published April 2014) View Details
    • March 2007 (Revised June 2007)
    • Case

    Wal-Mart, 2007

    By: David B. Yoffie and Michael Slind
    In 2007, Wal-Mart faced challenges to its historically high growth rate. Lagging same-store sales and setbacks overseas led the company to consider strategic shifts. Wal-Mart was the world's largest retailer, but competition had become particularly acute as the company... View Details
    Keywords: Competition; Management Practices and Processes; Rural Scope; Human Resources; Problems and Challenges; Organizational Change and Adaptation; Globalized Firms and Management; Marketing Strategy; Growth Management; Urban Scope; Retail Industry; United States
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    Yoffie, David B., and Michael Slind. "Wal-Mart, 2007." Harvard Business School Case 707-517, March 2007. (Revised June 2007.)
    • 17 Apr 2007
    • First Look

    First Look: April 17, 2007

    turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a globalized... View Details
    Keywords: Martha Lagace
    • March 2011 (Revised November 2013)
    • Case

    The Dutch Flower Cluster

    By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam
    Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in... View Details
    Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands
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    Porter, Michael E., Jorge Ramirez-Vallejo, and Fred van Eenennaam. "The Dutch Flower Cluster." Harvard Business School Case 711-507, March 2011. (Revised November 2013.)
    • 01 Jun 2012
    • News

    FIELD 3 Tests Students

    practiced while working with global partner organizations during FIELD 2. “Our objective with FIELD 3 was to provide students with an opportunity to apply and integrate the knowledge, skills, and tools acquired in the first-year... View Details
    Keywords: FIELD program
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