Publications

February 2024
Case

Oak Street Health: From Start-up to Strategic Acquisition

By: Leemore S. Dafny and Thomas H. Lee

Oak Street Health opened its first primary care center for seniors in underserved communities in 2013. By 2022 the company had 169 centers and a market valuation exceeding $10 billion. Oak Street created value by accepting risk-adjusted, capitated payments for Medicare... View Details

Keywords: Value Creation; Mergers and Acquisitions; Business Strategy; Health Industry

August 1990
Case

NASA After Challenger: Restoring an Image

By: Stephen A. Greyser and Norman Klein

In the days following the loss of the space shuttle Challenger and its crew in January of 1986, NASA officials were unwilling to communicate with the media or the public. A siege mentality took hold, and the press and public responded with intense criticism and... View Details

Keywords: Communication Strategy; Policy; Business and Community Relations; Situation or Environment; Conflict Management

Article

The Performer's Reactions to Procedural Injustice: When Prosocial Identity Reduces Prosocial Behavior

By: Adam M. Grant, Andrew Molinsky, Joshua D. Margolis, Melissa Kamin and William Schiano

Considerable research has examined how procedural injustice affects victims and witnesses of unfavorable outcomes, with little attention to the “performers” who deliver these outcomes. Drawing on dissonance theory, we hypothesized that performers' reactions to... View Details

Keywords: Interpersonal Communication; Judgments; Fairness; Outcome or Result; Behavior; Identity; Power and Influence

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08 Jan 2019
News

The Harsh Reality of Innovative Companies

May 2022 (Revised June 2024)
Case

LOOP: Driving Change in Auto Insurance Pricing

By: Elie Ofek and Alicia Dadlani

John Henry and Carey Anne Nadeau, co-founders and co-CEOs of LOOP, an insurtech startup based in Austin, Texas, were on a mission to modernize the archaic $250 billion automobile insurance market. They sought to create equitably priced insurance by eliminating pricing... View Details

Keywords: AI and Machine Learning; Technological Innovation; Equality and Inequality; Prejudice and Bias; Growth and Development Strategy; Customer Relationship Management; Price; Insurance Industry; Financial Services Industry

21 Nov 2024
Blog Post

Thoughts on the JD/MBA From a Recent Grad

extracurricular and social activities. In addition, JD/MBA students have their own community and alumni network. I sometimes have been asked whether I missed out on anything by... View Details

21 Sep 2021
Cold Call Podcast

Why JPMorgan Chase Is Committed to Improving Racial Equity in Banking

Keywords: Re: Joseph L. Bower; Financial Services; Banking

August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

February 2008 (Revised May 2012)
Case

The Big Easy, Not So Easy

By: Nicolas P. Retsinas, Arthur I Segel and Ben Creo

Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made landfall, the case examines how... View Details

Keywords: Natural Disasters; Housing; Projects; Risk Management; Urban Development; Reputation; New Orleans

September 2021
Case

Publicis Groupe 2021: Changing Nearly Everything

By: Rosabeth Moss Kanter, Tonia Labruyere and Vincent Dessain

After succeeding long-time CEO Maurice Levy as top leader of the world’s third largest advertising, marketing, and communications company, headquartered in France, Arthur Sadoun accelerates digital transformation through a new platform drawing on talent from any of the... View Details

Keywords: COVID-19 Pandemic; Change Management; Transition; Transformation; Leadership; Digital Transformation; Advertising Industry; France; United States

2019
Chapter

Technology Adoption

By: Chris Forman, Avi Goldfarb and Shane Greenstein

Using examples from information technology adoption, we emphasize the role of costs, benefits, communications channels and dynamic considerations in the decision to adopt new technology. We discuss differences between adoption by consumers and adoption by firms. We... View Details

Keywords: Technology Adoption

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April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Apparel and Accessories Industry

12 Feb 2012
News

The horizon vocabulary

February 2012 (Revised October 2013)
Case

OpenIDEO

By: Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina and Stephanie Healy Pokrywa

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on comparing the IDEO and... View Details

Keywords: Social Issues; Product Design; Social and Collaborative Networks; Collaborative Innovation and Invention; Ghana; New Zealand

27 Sep 2021
News

Revival: The Independent Bookstore Industry Is Growing with a Loyal Customer Base Wanting to Shop Local

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America