Publications

April 2001 (Revised March 2003)
Case

XUMA

By: Andrew P. McAfee and Kerry Herman

XUMA is a Silicon Valley start-up that builds customized eBusiness software suites for its corporate clients. This market is crowded with large players, including the major consulting and systems integration companies. To date, building these suites has been a very... View Details

Keywords: Production; Software; Business Startups; Innovation and Invention; Information Technology Industry; California

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Matt Higgins is one of the preeminent venture investors in next-generation technology companies and beloved consumer brands. Created alongside Miami Dolphins owner Stephen Ross, RSE Ventures has built an expansive multi-billion-dollar... View Details

Keywords: Consumer Products & Packaged Goods;#60;#Services

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Technology and Operations Management unit at Harvard Business School. And why would Apple ever allow a Kindle app in its App Store in the first place? "We all know historically Apple often says no to apps that directly compete with... View Details

Keywords: by Michael Blanding; Technology; Technology; Technology

April 2025 (Revised April 2025)
Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane

This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details

April 2017
Teaching Note

Basecamp: Pricing

By: Frank V. Cespedes

This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details

Keywords: Analytics and Data Science; Price; Analysis; Customers; Product Marketing

October 2012
Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

February 2007 (Revised August 2007)
Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

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Love took control of his uncle’s struggling coal operation and built it into the largest and most successful coal mining operation in the US. Through a series of acquisitions and mergers, Love was able to achieve broader economies of scale. His View Details

Keywords: Agriculture & Mining

30 Jun 2003
Research & Ideas

Computer Security is For Managers, Too

information about benefit programs probably warrant less protection. The next step is to review the people, processes, and technologies that support those assets, including external suppliers and partners. When you're done with that,... View Details

Keywords: by Robert D. Austin & Christopher A.R. Darby

13 Jul 2010
First Look

First Look: July 13

diffusion of the commercial internet. Theory predicts that firms with greater market share will be more likely to adopt innovations that build on their existing strengths, while they will resist more radical technological advances. While... View Details

Keywords: Martha Lagace

Fast Answer

Patent search: Product-associated patents

sans-serif;">roduct names rarely appear in patent documents Product name may change A patented technology may be used in many different products... View Details

20 Apr 2016
Research & Ideas

When CEOs Become Activists

any preamble, “Do you support Indiana’s new law protecting religious freedom?” Another 2,176 respondents participated in a second survey that asked: “How likely are you to buy Apple products in the near future?” For some, the question was... View Details

Keywords: by Carmen Nobel; Technology; Technology

June 1983 (Revised November 2001)
Case

EMI and the CT Scanner (A)

By: Christopher A. Bartlett

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details

Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry

December 1995
Case

AT&T USADirect In-Language Service: India

By: John A. Quelch

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details

Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India