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  • All HBS Web  (15,044)
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  • July 2020
  • Case

Amanda and Kristen: Mented Cosmetics

By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
  • 07 Jun 2023
  • HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

Consider, Moderna. When the company created the COVID vaccine, it took market share from bigger companies like Pfizer. Companies that successfully pursue an innovation strategy, says Karp, focus beyond just one product. “They are very... View Details
Keywords: by Michael Blanding

    Ting Zhang

    Ting Zhang is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School, where she teaches the Leadership and Organizational Behavior course (LEAD) in the Required Curriculum.

    Professor Zhang’s research... View Details
    • December 2005 (Revised October 2013)
    • Case

    Fred Khosravi and AccessClosure (A)

    By: Richard Hamermesh and Liz Kind
    Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market it, sell the company, or IPO. View Details
    Keywords: Negotiation; Medical Devices; Venture Capital; Life Sciences; Health Care Industry; Healthcare Technology; Healthcare Ventures; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Medical Devices and Supplies Industry; United States
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    Hamermesh, Richard, and Liz Kind. "Fred Khosravi and AccessClosure (A)." Harvard Business School Case 806-044, December 2005. (Revised October 2013.)
    • 07 Mar 2013
    • HBS Seminar

    Mike Toffel, Harvard Business School

    • September 2009 (Revised March 2015)
    • Case

    eBay Partner Network (A)

    By: Benjamin Edelman and Ian Larkin
    eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
    Keywords: Compensation and Benefits; Marketing Strategy; Partners and Partnerships; Motivation and Incentives; Online Technology; Service Industry
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    Edelman, Benjamin, and Ian Larkin. "eBay Partner Network (A)." Harvard Business School Case 910-008, September 2009. (Revised March 2015.) (request a courtesy copy.)
    • 03 Jan 2023
    • Cold Call Podcast

    Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

    Keywords: Re: Christina M. Wallace; Entertainment & Recreation; Media & Broadcasting

      Winning in Emerging Markets: A Roadmap for Strategy and Execution

      Most books thus far on emerging markets are either investing-oriented (Mobius, Pereiro), or country - or market-specific (Farrell, Lindahl), or descriptive (Friedman, van Agtmael). No book has definitively targeted the corporate strategists who need a practical... View Details

      • January 2014
      • Case

      Delhi-Mumbai Industrial Corridor: India's Road to Prosperity?

      By: John Macomber and Vidhya Muthuram
      The Delhi-Mumbai Industrial Corridor (DMIC) was an ambitious $90 billion infrastructure project covering the 1483-km distance between Delhi and Mumbai. The project would create new industrial townships, high speed freight lines, six-lane expressways, airports, ports... View Details
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      Macomber, John, and Vidhya Muthuram. "Delhi-Mumbai Industrial Corridor: India's Road to Prosperity?" Harvard Business School Case 214-077, January 2014.
      • July 2019 (Revised November 2022)
      • Case

      Backstage at Boston Ballet

      By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
      This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several... View Details
      Keywords: Organizational Behavior; Managing Change; Strategy Execution; Priorities; Arts; Buildings and Facilities; Decision Making; Theater Entertainment; Leadership; Business or Company Management; Mission and Purpose; Organizational Change and Adaptation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Strategy; Marketing; Price; Fine Arts Industry; Entertainment and Recreation Industry; Education Industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
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      Fubini, David G., Ryan Raffaelli, Begum Agca Okutgen, and Julia Kelley. "Backstage at Boston Ballet." Harvard Business School Case 420-005, July 2019. (Revised November 2022.)
      • 05 Jul 2006
      • Working Paper Summaries

      What Roosevelt Took: The Economic Impact of the Panama Canal, 1903-29

      Keywords: by Noel Maurer & Carlos Yu
      • 07 Nov 2014
      • Video

      FIELD 2: DASH Days

      • Winter 2014
      • Article

      Labor Regulations and European Venture Capital

      By: Ant Bozkaya and William R. Kerr
      European nations substitute between employment protection regulations and labor market expenditures (e.g., unemployment insurance benefits) for providing worker insurance. Employment regulations more directly tax firms making frequent labor adjustments than other labor... View Details
      Keywords: Insurance; Labor; Europe
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      Bozkaya, Ant, and William R. Kerr. "Labor Regulations and European Venture Capital." Journal of Economics & Management Strategy 23, no. 4 (Winter 2014): 776–810.
      • May 2009
      • Case

      Who is the Fairest of Them All? Choosing a Leader at Deronde International

      By: Nitin Nohria and Martha Spaulding
      Alain Deronde, the CEO of a French personal care company, has to choose a successor to head global product development from a diverse set of candidates with different backgrounds, strengths, and weaknesses. The candidates include Elise Bernier, Vice President of... View Details
      Keywords: Talent and Talent Management; Management Succession; Diversity; Management Teams; Product Development; Beauty and Cosmetics Industry; France
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      Nohria, Nitin, and Martha Spaulding. "Who is the Fairest of Them All? Choosing a Leader at Deronde International." Harvard Business School Case 409-113, May 2009.
      • January 1990 (Revised August 1992)
      • Case

      R&D Race

      Two firms are engaged in a race to develop a new process. Various strategic aspects of the race are analyzed. View Details
      Keywords: Competition; Product Development
      Citation
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      Brandenburger, Adam M., and Vijay Krishna. "R&D Race." Harvard Business School Case 190-108, January 1990. (Revised August 1992.)
      • 05 Jul 2023
      • HBS Case

      What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

      the same sorts of results.” Given his prior success in reading the market, Johnson relied on a contextual orientation to develop various plans to reinvent the JCPenney way, including new concepts in... View Details
      Keywords: by Ben Rand
      • Research Summary

      Reverse Innovation

      VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details

      • July 2019 (Revised May 2020)
      • Case

      AT&T, Retraining, and the Workforce of Tomorrow

      By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg
      By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company... View Details
      Keywords: AT&T; Workforce; Skills; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Competency and Skills; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Telecommunications Industry; Communications Industry; United States
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      Kerr, William R., Joseph B. Fuller, and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Case 820-017, July 2019. (Revised May 2020.)
      • November 1983 (Revised December 1984)
      • Case

      Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

      Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
      Keywords: Product Launch; Manufacturing Industry; Food and Beverage Industry; United States
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      Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
      • September 2001 (Revised January 2003)
      • Case

      Bunge Limited

      A global agribusiness company based in Brazil must develop a new strategy for worldwide operations. View Details
      Keywords: Operations; Global Strategy; Agribusiness; Agriculture and Agribusiness Industry; Brazil
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      West, Jonathan. "Bunge Limited." Harvard Business School Case 602-073, September 2001. (Revised January 2003.)
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