Marketing Communications - Publications - Faculty & Research

01 Mar 2023
News

Is AI OK?

data science (e.g., unbiased data and algorithms), better implementation (e.g., understanding the target audience and market conditions), and better policies (e.g., auditing algorithms to ensure they perform in an equitable manner). For... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

15 Mar 2021
Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

appreciated at HBS. “When my classmate described me to others, my singing was what she focused on as being impressive,” Mendoza said. “I was surprised, coming into a community that was so impressive by all professional metrics, that my... View Details

12 Oct 1999
Research & Ideas

Spirit at Work: The Search for Deeper Meaning in the Workplace

Lawrence (MBA '87), a marketing consultant and professor at Boston University, says, "Spirituality should not be confused with 'religion.' To me, spirituality is simply having a sense of inner calm and a willingness to reflect... View Details

Keywords: by Marguerite Rigoglioso

29 Jan 2013
First Look

First Look: Jan. 29

they also induced large spillovers of technical knowledge in prefectures adjacent to those with prizes, relative to distant control prefectures without prizes. Linking competition expenditures with the expected market value of patents... View Details

Keywords: Sean Silverthorne

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

airlines like Southwest, which were not trapped by a legacy structure, were able to thrive. Many traditional carriers are still struggling with this adaptation process. Q: What impacts have recent market conditions had on the airline... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

Web

European and UK Personal Data Collection Disclosure | HBS Online

with certain marketing communications or processing certain special categories of personal data). We may apply more than one legal basis to the processing activities described under the Purposes of... View Details

01 Jun 2018
News

June 2018 Alumni and Faculty Books

force a black man who has walked comfortably in the black and white communities to realize he is not free in either place and needs to work for a level of interracial justice in which all of us can be true to our roots and feel at home... View Details

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

hope that this President will do the same. Christine Exley, an assistant professor in the Negotiation, Organization, & Marketing Unit: Donald Trump's recent executive order is indefensible. We must welcome the brightest students,... View Details

Keywords: by Staff

01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

social enterprise (WISE), a type of organization that helps people transition back into the labor market after long-term unemployment. It also exemplifies what organization theorists call a hybrid: Rather than depending on charitable... View Details

Keywords: by Carmen Nobel

Web

Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

my definition of the word—constructive. I am building men and companies." Georges F. Doriot, in "General Doriot"s Dream Factory," Fortune , August 1967 50 Doriot also championed a global community of venture capitalists by promoting... View Details

18 Dec 2019
News

Thinking Smart About Numbers

“Professor Desai’s students and alumni who heard him for the first time pointed out his expert skill at communicating complex subjects in a simple and highly accessible way.” A question and answer session followed the November 11 talk,... View Details

Keywords: Margie Kelley

01 Sep 2013
News

Who Are We?

in real time, even as other communications were disrupted. Just as important, Twitter became an invaluable tool for people to check on loved ones and seek evacuation and medical assistance. "That was the moment I decided to work at... View Details

Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

and from electronic communication servers—the effect of open office architectures on employees' face-to-face, email, and instant messaging (IM) interaction patterns. Contrary to common belief, the volume of face-to-face interaction... View Details

Keywords: Dina Gerdeman

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details

Citation

Educators

Purchase

01 Dec 2020
News

New News

much variety. What you’re seeing now is something similar, with the rise of media targeting specific communities that have been ignored under the “most eyeballs” ad model, which involves creating content that satisfies as many people as... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

10 May 2022
News

Alumni Achievement Awards 2022

these distinguished graduates have contributed significantly to their companies and communities while upholding the highest standards and values in everything they do. Exemplary role models, they inspire all those who aspire to have an... View Details

01 Feb 1999
News

All in the Family

this five-day course has brought to Soldiers Field family teams of two to eight members from a wide range of businesses around the world to explore state-of-the-art knowledge about family-run companies. "The program provided many key insights, like how important it is... View Details

Keywords: Marguerite Rigoglioso

29 Jun 2015
HBS Case

Consumer-centered Health Care Depends on Accessible Medical Records

can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be the likely winner here” There is... View Details

Keywords: by Dina Gerdeman; Health; Technology

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

community resource because it nourished the livestock that provided a foundation for the local agricultural economy. If the commons fell into disrepair—either through overuse or neglect—everyone suffered. Although taking care of the... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

23 Oct 2007
First Look

First Look: October 23, 2007

Cases & Course MaterialsBunge: Food, Fuel, and World Markets Harvard Business School Case 708-443 In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer... View Details