Publications

October 1993 (Revised September 1994)
Case

Catalina Marketing Corp.

By: David E. Bell, Walter J. Salmon and Dinny Starr

Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details

Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry

fall 1993
Article

Theory of Risk Capital in Financial Firms

By: Robert C. Merton and André Perold

Keywords: Theory; Risk and Uncertainty; Capital; Business Ventures; Financial Services Industry

September 1993 (Revised June 1994)
Case

Hewlett-Packard: Singapore (A)

By: Dorothy A. Leonard

In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details

Keywords: Information Technology; Multinational Firms and Management; Market Entry and Exit; Competency and Skills; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Computer Industry; Singapore

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (B)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Risk and Uncertainty; Product Development; Research; Marketing; Market Entry and Exit; Computer Industry; Computer Industry; Singapore

September 1993 (Revised June 1994)
Supplement

Hewlett-Packard: Singapore (C)

By: Dorothy A. Leonard

Discusses the printer Hewlett-Packard has developed. View Details

Keywords: Product Development; Computer Industry; Computer Industry; Singapore

1993
Chapter

Lessons from the Thrift Crisis

By: C. Y. Baldwin and B. C. Esty

Keywords: Financial Crisis; Financial Services Industry

1993
Chapter

Management of Risk Capital in Financial Firms

By: Robert C. Merton and André Perold

Keywords: Risk Management; Capital; Financial Institutions; Financial Services Industry

1993
Chapter

Operation and Regulation in Financial Intermediation: A Functional Perspective

By: Robert C. Merton

Keywords: Financial Markets; Operations; Governing Rules, Regulations, and Reforms; Government and Politics; Financial Services Industry

Read Now

1993
Chapter

Optimal Investment Strategies for University Endowment Funds

By: Robert C. Merton

Keywords: Investment Funds; Financial Strategy; Higher Education; Non-Governmental Organizations; Education Industry; Education Industry

August 1993 (Revised April 1997)
Case

Southwest Airlines: 1993 (A)

By: James L. Heskett and Roger H. Hallowell

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details

Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States

July 1993 (Revised May 1998)
Teaching Note

The Transformation of IBM; The Transformation of IBM, Supplement TN

By: David B. Yoffie

Teaching Note for (9-391-073) and (9-792-105). View Details

Keywords: Computer Industry

July 1993
Teaching Note

Acer Incorporated TN

By: David B. Yoffie

Teaching Note for (9-691-104). View Details

Keywords: Computer Industry; Taiwan

July 1993
Teaching Note

Reshaping Apple Computer's Destiny 1992 TN

By: David B. Yoffie

Teaching Note for (9-393-011). View Details

Keywords: Computer Industry; California

July 1993 (Revised August 1994)
Case

Laidlaw Environmental Services

By: Richard H.K. Vietor

Keywords: Green Technology Industry

June 1993 (Revised May 1995)
Teaching Note

Roosevelt Financial Group, Inc. TN

By: Mary E. Barth and Krishna G. Palepu

Keywords: Finance; Financial Services Industry

June 1993
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)

By: F. Warren McFarlan and Katherine N. Seger

Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details

Keywords: Restructuring; Transition; Job Cuts and Outsourcing; Contracts; Agreements and Arrangements; Business Strategy; Information Technology

June 1993
Case

Laura Ashley (A): Creating a World Class Service Organization in Support of a Global Brand & Federal Express

By: Shoshana Zuboff

Keywords: Service Operations; Customer Focus and Relationships; Performance Effectiveness; Apparel and Accessories Industry

May 1993 (Revised July 1995)
Case

Air Miles

By: John A. Quelch

The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details

Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States

May 1993
Case

Patient Transfusion Services Lab of Central Blood Bank

By: James L. Heskett

The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details

Keywords: Health Care and Treatment; Quality; Service Operations; Mathematical Methods; Customer Satisfaction; Health Industry