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Publications
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(7,612)
- Faculty Publications (3,113)
- October 1993 (Revised September 1994)
- Case
Catalina Marketing Corp.
By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
- September 1993 (Revised June 1994)
- Case
Hewlett-Packard: Singapore (A)
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume... View Details
- September 1993 (Revised June 1994)
- Supplement
Hewlett-Packard: Singapore (B)
Discusses the printer Hewlett-Packard has developed. View Details
- September 1993 (Revised June 1994)
- Supplement
Hewlett-Packard: Singapore (C)
Discusses the printer Hewlett-Packard has developed. View Details
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
- July 1993 (Revised May 1998)
- Teaching Note
The Transformation of IBM; The Transformation of IBM, Supplement TN
By: David B. Yoffie
Teaching Note for (9-391-073) and (9-792-105). View Details
Keywords: Computer Industry
- July 1993
- Teaching Note
Acer Incorporated TN
By: David B. Yoffie
Teaching Note for (9-691-104). View Details
- July 1993
- Teaching Note
Reshaping Apple Computer's Destiny 1992 TN
By: David B. Yoffie
Teaching Note for (9-393-011). View Details
- July 1993 (Revised August 1994)
- Case
Laidlaw Environmental Services
Keywords: Green Technology Industry
- June 1993 (Revised May 1995)
- Teaching Note
Roosevelt Financial Group, Inc. TN
By: Mary E. Barth and Krishna G. Palepu
- June 1993
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) and (B) (Abridged)
By: F. Warren McFarlan and Katherine N. Seger
Describes the largest information systems outsourcing agreement in the industry from the perspectives of both companies involved in the deal. View Details
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details
- May 1993
- Case
Patient Transfusion Services Lab of Central Blood Bank
By: James L. Heskett
The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details
- May 1993
- Teaching Note
Patient Transfusion Services Lab of Central Blood Bank TN
By: James L. Heskett
Teaching Note for (9-693-091). View Details
Keywords: Health Industry