Publications

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September 2018
Case

The Reputation of the 'World's Most Prestigious Award': The Nobel Prize

By: Stephen A. Greyser and Mats Urde

Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the reputation of the Nobel Prizes. Included are outreach to global audiences, the variety of sources of communications about the Prizes, the advent of new high-value... View Details

Keywords: Nobel Prize; Reputation; Brands and Branding; Management

20 Apr 2021
Blog Post

Leadership In Challenging Times: Thierry Ibri (MBA 1997)

This post is part of the Social Enterprise Initiative (SEI) “Leadership in Challenging Times” blog series, which highlights the inspiring work of the HBS community in addressing the health and economic... View Details

20 Apr 2023
Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

Detail What, Why, and How Step 1 in the “slow down to go fast” five-step process is to detail the first 90 days by communicating openly with your manager about: What you plan to do to learn your new role... View Details

2019
Chapter

Technology Adoption

By: Chris Forman, Avi Goldfarb and Shane Greenstein

Using examples from information technology adoption, we emphasize the role of costs, benefits, communications channels and dynamic considerations in the decision to adopt new technology. We discuss differences between adoption by consumers and adoption by firms. We... View Details

Keywords: Technology Adoption

Find at Harvard

21 Nov 2024
Blog Post

Thoughts on the JD/MBA From a Recent Grad

extracurricular and social activities. In addition, JD/MBA students have their own community and alumni network. I sometimes have been asked whether I missed out on anything by... View Details

Research Summary

Overview

By: Reshmaan N. Hussam

Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

12 Feb 2012
News

The horizon vocabulary

December 1999 (Revised March 2002)
Case

Hunter Business Group: TeamTBA

By: Das Narayandas and Elizabeth R. Caputo

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of... View Details

Keywords: Communication Technology; Marketing Communications; Marketing Reference Programs; Marketing Strategy; Market Participation; Sales; Value Creation; Consulting Industry

August 2011 (Revised July 2014)
Case

Social Innovation at Salesforce.com

By: Christopher Marquis, Marley C. Kornreich and Bobbi Thomason

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant budget by selling discounted salesforce.com software licenses to nonprofits and education clients. The case recounts... View Details

Keywords: Innovation and Invention; Corporate Entrepreneurship; Corporate Social Responsibility and Impact; Business Model; Information Technology; Leading Change; Problems and Challenges

21 May 2018
Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

Operating Officer of Accion Chicago, a nonprofit that helps communities grow by providing capital, coaching and connections to aspiring entrepreneurs who build businesses and... View Details

Keywords: Nonprofit / Government

August 2011
Supplement

InnoCentive.com (B)

By: Karim R. Lakhani and Eric Lonstein

InnoCentive.com enables clients to tap into internal and external solver networks to address various business issues. In 2008, InnoCentive introduced "InnoCentive@Work" (lC@W), which recognized clients' reluctance to share problems and solutions with an external... View Details

Keywords: Digital Platforms; Cost vs Benefits; Intellectual Property; Networks; Collaborative Innovation and Invention; Product; Groups and Teams; Communication Technology

Gerald Chertavian is the Founder of Year Up, one of the nation’s largest and most effective youth workforce development programs. Chertavian was a successful technology entrepreneur and Wall Street banker, but it was through his many years as a Big Brother... View Details

March 2025
Case

GiveDirectly: Can Direct Cash Transfers End Extreme Poverty?

By: Natalia Rigol, Benjamin N. Roth, Sarah Mehta and John Schultz

Founded in 2008, GiveDirectly was a nonprofit organization that used direct cash transfers—giving people cash via mobile money—to combat poverty worldwide. By August 2024, the organization had transferred over $800 million to poor people in targeted communities and... View Details

Keywords: Economics; Ethics; Growth and Development; Philanthropy and Charitable Giving; Research; Nonprofit Organizations; Poverty; Africa; Asia; Latin America; North and Central America; United States

15 Oct 2019
News

Level of campus sexual violence largely unchanged, survey says

October 2016 (Revised February 2019)
Module Note

Strategy Execution Module 5: Building a Profit Plan

By: Robert Simons

This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit

November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States