Publications

February 2017
Case

GE Digital

By: Rajiv Lal and Scott Johnson

Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details

Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Green Technology Industry; Green Technology Industry; North America

07 May 2019
News

New book reveals the principles that have helped make digital platforms, including Amazon, Google, and Apple, the world’s most valuable firms

Web

Matthew Sau | MBA

military faces today. This experience sparked my interest in the intersection of technology and business, as I saw the potential for innovative solutions to not only enhance military operations and improve... View Details

02 Mar 2023
News

Carbon's Second Act

We're seeing some really interesting, not only progress on the technology concepts, but we're seeing some really interesting innovations around financing mechanisms that are going to support these... View Details

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

web-based service or app that once might have cost millions to launch can see the light of day for a little over $100,000. Because of that, an influx of new investors through crowdfunding could potentially allow innovative startups to put... View Details

Keywords: by Michael Blanding; Financial Services

May 2010 (Revised November 2012)
Case

The Smart Grid

By: Rebecca Henderson, Noel Maurer and Catherine Ross

The development of the smart grid—the integration of traditional elements of energy transmission and delivery with information technology—heralds a new era in the power industry. Many new business opportunities will be created as the smart grid gets developed. What... View Details

Keywords: Energy; Innovation Strategy; Technological Innovation; Problems and Challenges; Growth and Development; Information Technology; Strategy; Energy Industry

05 Mar 2020
News

Green Light

between ideas and then visualizing and building maps to explain those correlations. These cartography skills have proved vital to her career. In the late 1990s, Lo was working on innovation and ventures for a media company in London when... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

08 Oct 2018
Working Paper Summaries

Developing Theory Using Machine Learning Methods

Keywords: by Prithwiraj Choudhury, Ryan Allen, and Michael G. Endres

Summer 2014
Article

Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

By: Howard H. Yu and Willy C. Shih

The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details

Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan

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September 2011 (Revised July 2019)
Background Note

Note on Neuromarketing

By: Uma R. Karmarkar

This note provides some general perspective on the neuromarketing field, with a discussion of both current practices and future directions. View Details

Keywords: Marketing; Technological Innovation

December 1981 (Revised October 1985)
Case

Computer Retailing at Macy's California

By: Hirotaka Takeuchi

Keywords: Technological Innovation; Marketing; Retail Industry; California

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February 2023 (Revised February 2025)
Case

Doing Business in Boston, Massachusetts

By: Laura Alfaro, Leonard A. Schlesinger and Zeke Gillman

This case examines the challenges and opportunities of doing business in Boston, Massachusetts while giving a broad history of the city and surrounding area. View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Economic Growth; Technology Industry; Technology Industry; Technology Industry; Boston; Massachusetts

13 Feb 2019
News

We’re All Going to Get Hacked

want to do. That model is the basis for many use cases. Is my policy in compliance? What’s the pathway from here to there? Is it protected, is it encrypted, whatever it is? And then the measurement. This is something we innovated a couple... View Details

February 2000 (Revised April 2000)
Case

Microsoft, 2000

By: Michael G. Rukstad, David B. Yoffie and Carl Johnston

Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details

Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry

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28 May 2019
News

Broken Link

internet was in the computer lab,” Marwell says, “and it was really hard for teachers to integrate technology into their curriculums.” While the American economy was being transformed by 21st-century high-speed internet, Wi-Fi, and a... View Details

Keywords: Nicole Torres; News, Library, Internet, and Other Services; Information

March 2005
Background Note

Home Video Games: Generation Seven

By: Elie Ofek

Discusses the issues facing firms in the seventh generation of home video game platforms. In particular, Sony and Microsoft plan to launch new game consoles in the 2005 to 2006 time frame. Each firm seems to be following a different strategy. Microsoft wants to launch... View Details

Keywords: Marketing Strategy; Competitive Strategy; Technological Innovation; Information Infrastructure; Applications and Software; Information Technology Industry; Information Technology Industry