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  • 2019
  • Working Paper

Persuasive Propaganda During the 2015 Argentine Ballotage

By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was... View Details
Keywords: Propaganda; Persuasion; Voting; Political Elections; Government and Politics; Communication Strategy; Power and Influence; Public Opinion; Argentina
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  • November 2008 (Revised January 2011)
  • Exercise

Breaking Through Action Plan

By: David A. Thomas and Karen J. Watai
The "Breaking Through Action Plan" is a developmental tool based on the book, Breaking Through: The Making of Minority Executives in Corporate America by David A. Thomas and John J. Gabarro. The Action Plan was originally designed as part of a facilitated session but... View Details
Keywords: Competency and Skills; Management Analysis, Tools, and Techniques; Personal Development and Career; Relationships; Power and Influence; Trust
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  • June 2025
  • Article

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

By: Emma Frank, Kai Krautter, Wen Wu and Jon M. Jachimowicz
Prior research suggests that employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. We... View Details
Keywords: Passion; Emotional Contagion; Emotions; Groups and Teams; Employees; Power and Influence; Performance Improvement
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  • February 2003 (Revised August 2004)
  • Case

Flextronics: Deciding on a Shop Floor System for Producing the Microsoft Xbox

By: Jeffrey T. Polzer and Alison Berkley Wagonfeld
Jim McCusker must guide a group decision-making process aimed at getting input and buy-in from key people in California, Mexico, and Austria to choose a shop floor IT system for Flextronics. McCusker is Flextronics' account manager for the Microsoft Xbox project.... View Details
Keywords: Groups and Teams; Decision Making; Power and Influence; Geographic Location; Problems and Challenges; Leadership; California; Mexico; Austria
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  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

scheme, particularly those that rate environmental leadership, is their failure to address companies' activism. Lobbying, campaign funding, and other such corporate contributions have the potential to greatly influence environmental... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

volume may lead to productivity improvement, little is known about how this shift toward outsourcing influences learning by providers of outsourced services. When producing output, the content of the knowledge gained can vary from one... View Details
Keywords: Sean Silverthorne
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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  • Student-Profile

Professor Lumumba Seegars

Lumumba Seegars, assistant professor of business administration in the Organizational Behavior Unit, discusses his work studying intergroup inequalities within organizations, how this research helps us understand why even those with great intentions often get stuck,... View Details
  • 22 Oct 2018
  • Blog Post

HBS Marketing Club Presents: The Brand Summit

course, multiple networking events that will allow participants to build community. We will zero in on many interesting topics including the role of big data in branding, branding a global company, brand refreshes, activism branding, View Details
Keywords: All Industries
  • Web

Site Credits - A Chronicle of the China Trade

of the China Trade Introduction Doing Business with China Augustine Heard & Co. The Canton Trade Commodities & Currencies Treaty Ports & Compradors Clippers & Steamships Exploring Trade Links Chinese Competition Expatriate Traders View Details
  • Web

Introduction - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

- to be awarded a Nobel Prize. To celebrate both an extraordinary honor and a remarkable man, the Baker Library presents an exhibition exploring the context in which Professor Robert Merton conducted his Nobel Prize research, from his early View Details
  • 01 Sep 2018
  • News

Research Brief: Where Top-Down Tops Out

these large institutions is too powerful for one leader to overcome within the limited time frame of tenure—a finding that could apply to other organizations as well. Sadun is hopeful this evidence will influence hospitals to rethink... View Details
Keywords: Jennifer Myers
  • 05 Jun 2013
  • Op-Ed

Corporate Leaders Need to Step Up on Climate Change

Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
  • 21 Aug 2012
  • Research & Ideas

How to Sink a Startup

degrees of outside influence they will and should tolerate. A Rich founder whose firm is lacking in human capital, experience, and capital may benefit greatly from a VC's experience, contacts, and financial resources. A downside is that... View Details
Keywords: by Garry Emmons
  • 02 Jul 2001
  • What Do You Think?

Built to Last or Bought to Sell?

destruction" research. As Devdip Ganguli put it: "The sphere of influence of companies goes beyond themselves and their investors: their decisions encompass social and environmental consequences too. Therefore to say that the... View Details
Keywords: by James Heskett
  • 04 Jun 2020
  • Blog Post

What MBAs can do in Defense of Black Lives

grassroots activists influence business leaders, public officials, and other decisionmakers. Educate yourself about anti-Black racism to supplement your business school education. Read essays from “The 1619 Project” in the New York Times... View Details
  • Web

Drone Policy | About

under the influence of alcohol or while using any drug that could adversely affect the pilot’s ability to safely control the aircraft. Aircraft cannot be operated carrying pyrotechnic devices that explode or burn, or any device which... View Details
  • 01 Jun 2025
  • News

Forward Thinking

The tallest animal to roam the land, giraffes cast long shadows on the dry savannas and woodlands of sub-Saharan Africa where they live. But their lands are vanishing, with estimates suggesting that 90 percent of their habitat has already been lost; giraffe populations... View Details
Keywords: Jen Mcfarland Flint; Illustrations by Maria Jesus Contreras; Animal Production and Aquaculture; Agriculture
  • 23 May 2019
  • News

Michael R. Bloomberg, MBA 1966

later on.” “I’ve always believed a good deal is where both parties walk away thinking that they didn’t get everything they want, but they got a lot. and that means you can go back to the same person later on.” Bloomberg’s remarkable cross-sector leadership has deeply... View Details
Keywords: Susan Young
  • 01 Jun 2016
  • News

Ink

holders; they’re the media. That fourth branch of government is the one that stays in Washington for life, exerting its influence on the way that town works.” Classic Game Change by John Heilemann and Mark Halperin “Game Change and its... View Details