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  • All HBS Web  (12,714)
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    • News  (3,141)
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Show Results For

  • All HBS Web  (12,714)
    • People  (50)
    • News  (3,141)
    • Research  (7,060)
    • Events  (30)
    • Multimedia  (176)
  • Faculty Publications  (4,906)
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    Olivia Zhao

    Olivia Zhao is a doctoral student in Health Policy (Management). Her research interests center on the relationship between competition and innovation, with a particular focus on the pharmaceutical industry and prescription drug policy.

    She will... View Details
    • 13 Nov 2013
    • Research & Ideas

    Should Men’s Products Fear a Woman’s Touch?

    cigarettes. “Even though there was a functional need for men to drink lower-calorie soda, men couldn't bridge the gender gap image-wise without a new brand and product just for them” Research shows that loyal View Details
    Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
    • December 1997 (Revised October 1999)
    • Case

    Citibank: Performance Evaluation

    By: Robert L. Simons and Antonio Davila
    Citibank has introduced a new, comprehensive performance-scorecard system. A regional president struggles with a tough decision: how to evaluate an outstanding branch manager who has scored poorly on an important customer satisfaction measure. This case provides a... View Details
    Keywords: Performance Evaluation; Balanced Scorecard; Business Strategy; Customer Satisfaction; Performance Expectations; Decisions; Motivation and Incentives; Quality; Banking Industry
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    Simons, Robert L., and Antonio Davila. "Citibank: Performance Evaluation." Harvard Business School Case 198-048, December 1997. (Revised October 1999.)

      Justine Boudou

      Justine Boudou is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School.

      She is primarily interested in the economics of science and innovation. Justine holds a MSc from the engineering school... View Details

      Keywords: biotechnology; health care; pharmaceuticals
      • 2016
      • Book

      Why They Do It: Inside the Mind of the White-Collar Criminal

      By: Eugene F. Soltes
      From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of corporate titans are regular fixtures in the news. But what drives wealthy and powerful people to white-collar crime? I draw from extensive personal... View Details
      Keywords: Crime and Corruption; Corporate Finance
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      Soltes, Eugene F. Why They Do It: Inside the Mind of the White-Collar Criminal. New York: PublicAffairs, 2016.
      • 07 May 2007
      • Research & Ideas

      Rediscovering Schumpeter: The Power of Capitalism

      lightly. Q: Schumpeter was a fascinating personality—a womanizer, incredible intellect, great teacher. And how many prominent economists have provoked a sword fight with a librarian? But at the same time, as your biography illustrates,... View Details
      Keywords: by Sean Silverthorne; Education
      • 28 Jan 2016
      • Blog Post

      Why Get an MBA?

      a personal one but allow me to share one person’s journey.  The start of 2013 was a critical turning point for me.  I was three years out of NYU Stern undergrad and asking myself that familiar question,... View Details
      • 23 Apr 2012
      • Research & Ideas

      How to Brand a Next-Generation Product

      excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches View Details
      Keywords: by Carmen Nobel
      • 27 Oct 2020
      • Blog Post

      Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

      Harlem, New York and started an angel syndicate in which they invested their own personal capital into startups, small business, and real estate. “After two years, we pivoted... View Details
      • October 1990 (Revised September 1993)
      • Case

      Changing the Culture at British Airways

      By: John P. Kotter
      In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details
      Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom
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      Kotter, John P. "Changing the Culture at British Airways." Harvard Business School Case 491-009, October 1990. (Revised September 1993.)
      • Aug 23 2017
      • Testimonial

      Gaining the Self-Awareness That Fosters Growth

      • Jun 23 2017
      • Testimonial

      Gaining the Self-Awareness That Fosters Growth

      • 19 Nov 2013
      • News

      Bad Behavior Gets "Paid Forward" Even More Than Good

      • March 2024 (Revised April 2024)
      • Case

      Coursera's Foray into GenAI

      By: Suraj Srinivasan, Michael Parzen and Radhika Kak
      In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details
      Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States
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      Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
      • January 2011 (Revised October 2014)
      • Case

      Dropbox: 'It Just Works'

      By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
      Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
      Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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      Eisenmann, Thomas R., Michael Pao, and Lauren Barley. "Dropbox: 'It Just Works'." Harvard Business School Case 811-065, January 2011. (Revised October 2014.)
      • 29 Feb 2024
      • Blog Post

      African American Student Union Spotlight on Social Enterprise

      leading figures in various fields. This includes socially impactful alumni leaders like Kwame Owusu-Kesse of the Harlem Children Zone and media leaders like Oprah, who openly share their personal View Details
      • August 1994
      • Case

      Grupo IUSACELL (A)

      Describes the challenges facing a cellular telephone company in Mexico as it positions itself in the explosive cellular market and prepares to become a full-service telecommunications provider. Faced with declining market share, revenues per subscriber, and operating... View Details
      Keywords: Business or Company Management; Customer Relationship Management; Telecommunications Industry; Mexico
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      Loveman, Gary W., and Linda Carrigan. "Grupo IUSACELL (A)." Harvard Business School Case 395-028, August 1994.

        Leslie K. John

        Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

        Keywords: diet services; health care; internet; marketing industry
        • 10 Oct 2013
        • Working Paper Summaries

        Managing Churn to Maximize Profits

        Keywords: by Aurélie Lemmens & Sunil Gupta; Retail
        • May 2017 (Revised March 2018)
        • Case

        Predicting Consumer Tastes with Big Data at Gap

        By: Ayelet Israeli and Jill Avery
        CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
        Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States; Canada; North America
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        Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
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