Publications

Justine Boudou is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School.

She is primarily interested in the economics of science and innovation. Justine holds a MSc from the engineering school... View Details

Keywords: biotechnology; health care; pharmaceuticals

2016
Book

Why They Do It: Inside the Mind of the White-Collar Criminal

By: Eugene F. Soltes

From the financial fraudsters of Enron, to the embezzlers at Tyco, to the Ponzi schemer Bernie Madoff, the failings of corporate titans are regular fixtures in the news. But what drives wealthy and powerful people to white-collar crime? I draw from extensive personal... View Details

Keywords: Crime and Corruption; Corporate Finance

Find at Harvard

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

lightly. Q: Schumpeter was a fascinating personality—a womanizer, incredible intellect, great teacher. And how many prominent economists have provoked a sword fight with a librarian? But at the same time, as your biography illustrates,... View Details

Keywords: by Sean Silverthorne; Education

28 Jan 2016
Blog Post

Why Get an MBA?

a personal one but allow me to share one person’s journey. The start of 2013 was a critical turning point for me. I was three years out of NYU Stern undergrad and asking myself that familiar question,... View Details

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

excitement among prospective consumers who value new bells and whistles over small improvements. On the other hand, customers may worry that new features pose the risk of new glitches View Details

Keywords: by Carmen Nobel

27 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

Harlem, New York and started an angel syndicate in which they invested their own personal capital into startups, small business, and real estate. “After two years, we pivoted... View Details

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

Aug 23 2017
Testimonial

Gaining the Self-Awareness That Fosters Growth

Jun 23 2017
Testimonial

Gaining the Self-Awareness That Fosters Growth

19 Nov 2013
News

Bad Behavior Gets "Paid Forward" Even More Than Good

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States

January 2011 (Revised October 2014)
Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley

Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details

Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California

29 Feb 2024
Blog Post

African American Student Union Spotlight on Social Enterprise

leading figures in various fields. This includes socially impactful alumni leaders like Kwame Owusu-Kesse of the Harlem Children Zone and media leaders like Oprah, who openly share their personal View Details

August 1994
Case

Grupo IUSACELL (A)

Describes the challenges facing a cellular telephone company in Mexico as it positions itself in the explosive cellular market and prepares to become a full-service telecommunications provider. Faced with declining market share, revenues per subscriber, and operating... View Details

Keywords: Business or Company Management; Customer Relationship Management; Telecommunications Industry; Mexico

Leslie K. John is a Professor of Business Administration at Harvard Business School. Currently, she teaches on the topics of Negotiation, Marketing and Behavioral Economics in various Executive Education courses, including in the Program for Leadership Development.... View Details

Keywords: diet services; health care; internet; marketing industry

10 Oct 2013
Working Paper Summaries

Managing Churn to Maximize Profits

Keywords: by Aurélie Lemmens & Sunil Gupta; Retail

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details