Marketing Communications - Publications - Faculty & Research

17 Jul 2012
First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details

Keywords: Sean Silverthorne

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

was what led Ira Fishman in this direction. Fishman worked in the Clinton administration as Counsel and Director of the Task Force on Education at the Federal Communications Commission and founding CEO of the nonprofit E-Rate program that... View Details

Keywords: by Carla Tishler; Education

19 Dec 2012
Research & Ideas

How to be Extremely Productive

schedule to be productive. I wanted to discuss skills that have been critical in my own career. Communication is one—reading, writing, and speaking. Another is how you operate within your organization and deal with both those above you... View Details

Keywords: by Deborah Blagg

09 Jul 2019
News

The Road to Impact

need,” Offensend says. EDC partnered with U.S. VETS to create a marketing strategy to reach out to the 19,000 female veterans in the Southern California area, through an online portal. Responding to how vets used the site over the course... View Details

Keywords: Lisa Scanlon Mogolov; Educational Support Services; Educational Services; Ambulatory Health Care Services; Health, Social Assistance

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held for 20 years. As global oil’s... View Details

01 Dec 1999
News

Covering the Issues

1962, described changes in the first-year curriculum aimed at instilling in students "the instinctive acceptance of responsi-bility . . . for the problems of the community in which the student operates." He asserted, "We must help make... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

01 Dec 2020
News

New News

much variety. What you’re seeing now is something similar, with the rise of media targeting specific communities that have been ignored under the “most eyeballs” ad model, which involves creating content that satisfies as many people as... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; News, Library, Internet, and Other Services; Information

02 Mar 2017
News

Such Great Heights

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Tom Vogl (MBA 1998) was named CEO of the Mountaineers, an 11,000-member outdoor community in the Pacific Northwest, in February 2016. A lifelong climber, the job gave Vogl... View Details

Keywords: mountain; climbing; adventure

01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

social enterprise (WISE), a type of organization that helps people transition back into the labor market after long-term unemployment. It also exemplifies what organization theorists call a hybrid: Rather than depending on charitable... View Details

Keywords: by Carmen Nobel

Web

Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

my definition of the word—constructive. I am building men and companies." Georges F. Doriot, in "General Doriot"s Dream Factory," Fortune , August 1967 50 Doriot also championed a global community of venture capitalists by promoting... View Details

18 Dec 2019
News

Thinking Smart About Numbers

“Professor Desai’s students and alumni who heard him for the first time pointed out his expert skill at communicating complex subjects in a simple and highly accessible way.” A question and answer session followed the November 11 talk,... View Details

Keywords: Margie Kelley

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

identified in the education and skill system, labor market incentives and flexibility, the ability to translate R&D outcomes into economic value creation, and in preparing the economy for the new realities of globalization. Maybe most... View Details

Keywords: Sean Silverthorne

25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

video conferencing platform Zoom exploded. In the case “Zoom Video Communications and COVID-19,” authors Associate Professor Scott Duke Kominers and George Gonzalez, the center’s senior researcher, examine Zoom’s strengths and weaknesses... View Details

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such... View Details

18 Aug 2009
First Look

First Look: August 18

is constrained. We assess these predictions by examining how the 1996 repeal of certificate-of-need (CON) legislation in Pennsylvania affected the market for cardiac surgery in the state. We show that entry led to a redistribution of... View Details

Keywords: Martha Lagace

01 Jun 2014
News

Screen Saver

to analyze whether or not a deal made financial sense." According to Beeninga, Lopez was also a clear and direct communicator when things were not going well. Another Lopez quote, in the context of prolonged sluggish results: "Okay, in... View Details

Keywords: Julia Hanna; Arts, Entertainment

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only look at the outflow of funds from the equity View Details

Keywords: by Carla Tishler

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

hope that this President will do the same. Christine Exley, an assistant professor in the Negotiation, Organization, & Marketing Unit: Donald Trump's recent executive order is indefensible. We must welcome the brightest students,... View Details

Keywords: by Staff

21 Jul 2009
First Look

First Look: July 21

communication but also to less experimentation and less information collection. When two firms that are each internally homogenous but different from each other, merge, the above results translate to specific predictions how the change in... View Details