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  • All HBS Web  (10,173)
    • People  (29)
    • News  (2,362)
    • Research  (6,478)
    • Events  (17)
    • Multimedia  (74)
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  • October 2001 (Revised March 2002)
  • Case

Perlegen Sciences

By: Linda A. Hill and Nicole Tempest
As a biotech start-up company involved in studying human genomes, Perlegen needed to develop an organization that fostered innovation and teamwork among a group of highly trained professionals from both the science and technology fields. Perlegen's CEO, Brad Margus,... View Details
Keywords: Innovation Leadership; Groups and Teams; Management Teams; Problems and Challenges; Business Startups; Genetics; Talent and Talent Management; Innovation Strategy; Biotechnology Industry
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Hill, Linda A., and Nicole Tempest. "Perlegen Sciences." Harvard Business School Case 402-026, October 2001. (Revised March 2002.)
  • October 2016 (Revised November 2018)
  • Case

Indigo Agriculture

By: Marco Iansiti, Michael W. Toffel and Christine Snively
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch its second product, winter wheat, the management... View Details
Keywords: Product Development; Agribusiness; Science-Based Business; Operations; Management; Agriculture and Agribusiness Industry; Technology Industry
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Iansiti, Marco, Michael W. Toffel, and Christine Snively. "Indigo Agriculture." Harvard Business School Case 617-020, October 2016. (Revised November 2018.)
  • May 2011
  • Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Keywords: Product Development; Management; Brands and Branding; Strategy
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Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
  • June 2001 (Revised November 2001)
  • Case

Plum Creek Timber (B)

By: Max H. Bazerman, Jack Troast, Hannah Bowles and Nicole Nasser
Plum Creek Timber Co. decides to go ahead with negotiations for a Habitat Conservation Plan (HCP) on its Pacific Northwest properties. HCP represents a new form of public-private-sector collaboration and innovation to improve upon command-and-control environmental... View Details
Keywords: Conflict of Interests; Negotiation Process; Negotiation Participants; Environmental Sustainability; Business and Government Relations; Forest Products Industry; United States
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Bazerman, Max H., Jack Troast, Hannah Bowles, and Nicole Nasser. "Plum Creek Timber (B)." Harvard Business School Case 801-399, June 2001. (Revised November 2001.)
  • October 2016 (Revised March 2019)
  • Case

Carrum Health: Scaling Bundled Payments

By: Robert S. Huckman and Sarah Mehta
Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details
Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care and Treatment; Cost Management; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; California; San Francisco; San Diego; Seattle
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Huckman, Robert S., and Sarah Mehta. "Carrum Health: Scaling Bundled Payments." Harvard Business School Case 617-017, October 2016. (Revised March 2019.)
  • 22 Aug 2017
  • First Look

First Look at New Research and Ideas, August 23

patterns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53100 June 12, 2017 Harvard Business Review Your Sales Training Is Probably Lackluster. Here's How to Fix It By: Cespedes, Frank V., and Yuchun Lee Abstract— U.S. View Details
Keywords: Sean Silverthorne

    Rajiv Lal

    Rajiv Lal, is the Stanley Roth, Sr. Professor of Retailing at Harvard Business School. He is currently teaching an elective MBA course on the Business of Smart Connected Products/IOT. He has been responsible for the retailing curriculum and has served as the course... View Details

    • November 2018 (Revised May 2019)
    • Case

    Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

    By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
    With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,... View Details
    Keywords: Dairy; Agriculture; Kingdom Of Saudi Arabia; Almarai; Schorderet; Food Security; Public Policy; Self Sufficiency; Gulf; GCC; Business And Government; Agribusiness; Marketing; Distribution; Change Management; Leading Change; Strategy; Government and Politics; Policy; Diversification; Integration; Horizontal Integration; Vertical Integration; Food; Brands and Branding; Growth and Development Strategy; Business and Government Relations; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; Saudi Arabia; Middle East
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    Fabbe, Kristin, Safwan Al-Amin, Esel Cekin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Case 719-020, November 2018. (Revised May 2019.)
    • 04 Apr 2005
    • What Do You Think?

    Can an Organization’s “Deep Smarts” Be Preserved?

    that "those companies that are in the hands of accountants will shrink from ... [preserving deep smarts] because they will not be able to quantify the benefits in business terms." C. J. Cullinane elaborates on this in commenting... View Details
    Keywords: by James Heskett
    • March 2016 (Revised November 2020)
    • Case

    Tableau

    By: Boris Vallee
    Matrix Capital Management, a long-short equity hedge fund based in Waltham, Massachusetts, is assessing its investment in Tableau, a data visualization company. Tableau, which conducted an IPO a few years ago, has been experiencing substantial growth as it aims at... View Details
    Keywords: Hedge Fund; Long-short Equity; Growth Investing; Growth and Development Strategy; Investment; Valuation; Technology; Technology Industry; Waltham
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    Vallee, Boris. "Tableau." Harvard Business School Case 216-045, March 2016. (Revised November 2020.)
    • May 2007 (Revised September 2008)
    • Case

    Biocon Limited

    By: Krishna G. Palepu and Ananth Chepuri
    Biocon Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This new... View Details
    Keywords: Globalized Firms and Management; Innovation and Management; Leading Change; Growth and Development Strategy; Risk Management; Organizational Change and Adaptation; Biotechnology Industry; India
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    Palepu, Krishna G., and Ananth Chepuri. "Biocon Limited." Harvard Business School Case 107-083, May 2007. (Revised September 2008.)
    • March 2021
    • Case

    Astralis Group: Determining a Brand Strategy

    By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
    After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
    Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Entertainment and Recreation Industry; Denmark; Europe
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    Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
    • September 2000
    • Case

    Jardines: Tapping the Asian E-Commerce Market

    By: F. Warren McFarlan, Melissa Dailey and Fred Young
    "We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
    Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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    McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
    • February 2003 (Revised April 2006)
    • Case

    Reaching the Bottom: UniGlobe's Small Local Stores Dilemma

    By: Clayton M. Christensen and Lana Newishy
    To distribute products to very small retailers in a very fragmented retail environment, the local subsidiary of a large consumer products company created an innovative distribution mechanism. The subsidiary's Small Local Stores division employed middlemen who... View Details
    Keywords: Distribution Channels; Innovation and Invention; Consumer Products Industry; Philippines
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    Christensen, Clayton M., and Lana Newishy. "Reaching the Bottom: UniGlobe's Small Local Stores Dilemma." Harvard Business School Case 603-114, February 2003. (Revised April 2006.)

      Experimentation Works: The Surprising Power of Business Experiments

      * Top 10 Technology Books of 2020 (Forbes)
      * 10 Best Business Books of 2020 (Inc. Magazine)
      * Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
      * 9 Best Business Books for 2020... View Details

      • 08 May 2014
      • Working Paper Summaries

      Corporate and Integrated Reporting: A Functional Perspective

      Keywords: by Robert Eccles & George Serafeim
      • March 2017 (Revised November 2018)
      • Case

      BYJU'S The Learning App

      By: John Jong-Hyun Kim and Rachna Tahilyani
      BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details
      Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States
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      Kim, John Jong-Hyun, and Rachna Tahilyani. "BYJU'S The Learning App." Harvard Business School Case 317-048, March 2017. (Revised November 2018.)
      • Program

      Senior Executive Leadership Program—Middle East

      Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend Senior executives, senior functional leaders, or general managers leading successful, established View Details
      • September 2024
      • Supplement

      Revenue Solutions, LLC (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.

        The Biggest Mistakes Bosses Will Make With Workers Returning After Covid-19 (by Tsedal Neeley)

        There’s little doubt that how we work changed dramatically during the sudden, unexpected and extensive experiment in remote work brought on by the pandemic. Many employees, working at home, became more efficient, productive and happier; others struggled and... View Details

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