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(9,567)
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Show Results For
- All HBS Web
(9,567)
- People (41)
- News (3,239)
- Research (4,063)
- Events (39)
- Multimedia (158)
- Faculty Publications (2,836)
- 22 Aug 2005
- Research & Ideas
Restoring a Global Economy, 1950–1980
of the process of reducing trade barriers and a limitation on it. The European Economic Community (later known as the EC, and, from 1993, the European Union) was formed in 1957, and initially consisted of six Western European countries.... View Details
Keywords: by Geoffrey Jones
- Web
Women’s Leadership Summit - Alumni
With a network of 105 Clubs and Shared Interest Groups (SIGs) globally, engage with fellow alumni where you work and live or focused on important identity groups. These alumni-led groups provide a plethora of compelling programs and activities such as pro bono work... View Details
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
However, we also heard that restaurateurs remained steadfastly committed to their goal of nurturing and nourishing people, providing a place of succor and community in a strange new world. Our conversations with the panel and our field... View Details
- Web
Health Care - Faculty & Research
community hospital to establish Hoag Orthopedic Institute, a for-profit hospital and two ambulatory service centers. By controlling and integrating all aspects of the patients' medical treatment, the physicians deliver superior outcomes,... View Details
- 08 Dec 2023
- News
New Leadership Role and Structure
community will be among the many strengths she brings to this new structure. Jana looks forward to getting to know our alumni/ae more deeply, including reconnecting with those she congratulated as they crossed the stage at graduation... View Details
- Web
Teacher Profiles - Case Method Project
Adams Caldwell High School Caldwell, ID Subjects: American Government VA Hope Adams George Washington High School (VA) Danville, VA WI Nick Adams East High School Madison, WI OR Tara Adams Reedsport Community Charter School Reedsport, OR... View Details
- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
thwarting the confident protagonists of an apparently popular project. Actively monitor local currents and cross-currents of opinion. Reportedly, Amazon did not hire a single New Yorker to continuously engage with community groups to... View Details
- Web
Events - Business & Environment
proposed solutions have limited immediate impact or support. Investors, activists, and community members want returns faster. Please join us on January 23rd, 2025 in Miami for a session led by Professor Rosabeth Moss Kanter featuring... View Details
- 21 Nov 2011
- Working Paper Summaries
Caste and Entrepreneurship in India
- Portrait Project
Alan Xie
by someone else’s Yellow Peril. I signed my oath of office wielding the collective hopes of a generation of immigrants, forcing us ceaselessly forward into a more inclusive future. Representing my community is my moral imperative. I have... View Details
- Profile
Adrian Obleton
network and access that I didn't have before. Being part of the HBS community is like Being pushed to be thoughtful every day. As a kid, what did you want to be when you grew up? A lawyer. Honestly, just because it seemed like a... View Details
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
F. Warren McFarlan
Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details
- 16 May 2023
- In Practice
After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?
crisis. In addition to the operational learnings around banking and ensuring not all of their cash is in one vulnerable place, it was a big wake-up call for many founders in terms of how they do everything to keep their cool with employees, investors, customers, and... View Details
- 28 Apr 2015
- First Look
First Look: April 28
an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
- 29 Mar 2011
- Working Paper Summaries
Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor
Keywords: by Faaiza Rashid & Amy C. Edmondson
- Teaching Interest
Overview
By: Peter Tufano
Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
- Research Summary
Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details
- Forthcoming
- Article
Faith and Assimilation: Italian Immigrants in the U.S.
By: Stefano Gagliarducci and Marco Tabellini
How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details
Gagliarducci, Stefano, and Marco Tabellini. "Faith and Assimilation: Italian Immigrants in the U.S." Economic Journal (forthcoming). (Revised January 2024. Also available from NBER and featured in NBER Digest and VoxEU.)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.