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Show Results For
- All HBS Web
(1,427)
- People (4)
- News (569)
- Research (677)
- Events (3)
- Multimedia (34)
- Faculty Publications (488)
- 25 Jul 2011
- News
Under Armour's rookie strategy for endorsement deals
- 16 Dec 2009
- News
Risks and rewards of celebrity endorsements
- 26 Jun 2024
- News
Know Your HBS Staff: Nicole Messuri
- 15 Nov 2021
- Video
Professor Anita Elberse: Storytelling
- January 2009 (Revised March 2010)
- Case
LeBron James
By: Anita Elberse and Jeff McCall
In 2005, to the astonishment of many sports industry insiders, superstar basketball player LeBron James fired his agent and established his own firm, LRMR, to handle all aspects of his business ventures and marketing activities and named his childhood friend Maverick... View Details
Keywords: Talent and Talent Management; Compensation and Benefits; Brands and Branding; Marketing Strategy; Sports; Sports Industry
Elberse, Anita, and Jeff McCall. "LeBron James." Harvard Business School Case 509-050, January 2009. (Revised March 2010.)
- 15 May 2013
- News
The Best Bonus Is One You Can't Spend on Yourself
- 21 Aug 2014
- News
Teams’ practice facilities turn into money-makers
- 19 Jun 2012
- News
Pricing Lessons From the London Olympics
- 17 Dec 2021
- News
Professor Anita Elberse: Storytelling
- 11 Nov 2011
- News
NBA lockout costing broadcasters
- 01 Jun 2014
- News
How to Make Robots Seem Less Creepy
- 03 Oct 2013
- News
This season, the Bruins are the ticket
- 04 Mar 2013
- News
Manchester United 8 – Wharton 7
- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; United States; Maryland; Baltimore
McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
- 10 Sep 2020
- News
Using Systems Thinking to Stay on Goal
- March 2024
- Case
Teamworks: Tackling a Forecasting Fumble (A)
By: N. Louis Shipley and Stacy Straaberg
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Sports Industry; Sports Industry; United States; North Carolina
Shipley, N. Louis, and Stacy Straaberg. "Teamworks: Tackling a Forecasting Fumble (A)." Harvard Business School Case 824-057, March 2024.
- 17 Feb 2016
- News
Red Sox taking ticket resales in-house
- Clubs
B-School Blades
- March 2023 (Revised May 2025)
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
- 24 Mar 2022
- Video