Publications

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22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Other industries as diverse as consulting, trucking, and heavy industrial services are seeing the same trend. Before explaining the benefits, drawbacks, and application of performance-based pricing, let us... View Details

Keywords: by Benson Shapiro; Manufacturing

July 2012 (Revised August 2012)
Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

research shows non-competes might impair innovation? The answer is likely lobbying and influence from special interests, particularly the established businesses that want to continue enforcing non-competes. These businesses can justify non-competes for View Details

Keywords: by Kristen Senz; Technology

December 2007 (Revised September 2011)
Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

September 2019 (Revised May 2020)
Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details

August 2023
Case

Reimagining Hindustan Unilever (A)

By: Sunil Gupta and Rachna Tahilyani

In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

08 Dec 2021
Blog Post

The Drive to Succeed: Silvio Memme (MBA 2020) and the Transition to Venture Capital

others say is impossible and finding a way. And specifically, how Memme found a way to break into Venture Capital from the automotive industry and launch a new stage of his career, all while hearing time and time again that it couldn’t be... View Details

28 Mar 2012
What Do You Think?

Are Factory Jobs Important to the Economy?

Summing Up: What Next, If Manufacturing Proves Not To Be A Creator Of Those Good "factory Jobs" Of The Past? Manufacturing is essential to the health of an economy. It both fuels and results from innovation. It is natural in the course of... View Details

Keywords: by James Heskett; Manufacturing

26 Jan 2024
Blog Post

Access Real-World Employment Data from HBS Alumni with the Career Trends Tool

Negotiating a job offer in a new industry or function? Wondering if a change in location might impact your base salary? Joining a startup and wanting to benchmark your equity offer? Use the Career Trends tool in 12twenty, HBS’s recruiting... View Details

12 Oct 1999
Research & Ideas

It Came in the First Ships: Capitalism in America

was the American Dream in its earliest form, and for the people living the dream, it had an aura of double-edged incredulity. There was disbelief not only at their own good fortune, but also at the backbreaking work required to capitalize... View Details

Keywords: by Thomas K. McCraw

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry... View Details

Keywords: by Staff; Auto

January 2011 (Revised September 2024)
Case

The Globalization of the NFL

By: Juan Alcacer, Mary Furey and Noah Roberson

By 2010, the National Football League (NFL) was still having trouble attracting both a global roster and fan base despite systemized attempts at internationalizing since 1989. Why? Was it simply a bad idea to try to export football, a sport that many considered... View Details

Keywords: Global Strategy; Sports; Failure; Sports Industry; United States