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    Social Strategies That Work

    Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
    • 2021
    • Working Paper

    Accounting for Product Impact in the Pharmaceuticals Industry

    By: Amanda Rischbieth, George Serafeim and Katie Trinh
    We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details
    Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Pharmaceutical Companies; Pharmaceuticals; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product; Safety; Pharmaceutical Industry
    Related
    • 2015
    • Working Paper

    The Value of Corporate Citizenship: Protection

    By: Dylan Minor
    We explore the notion that corporate citizenship, as obtained through Corporate Social Responsibility (CSR), is used by managers to protect firm value, helping their firm better withstand negative business shocks. We formally explore two parallel mechanisms for such... View Details
    Keywords: Value; Corporate Social Responsibility and Impact; Finance
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    • 12 Nov 2020
    • News

    All in the Neighborhood

    Photo courtesy of Angela Hicks Photo courtesy of Angela Hicks As native Hoosiers, Angie’s List cofounders Angela Hicks (MBA 2000) and Bill Oesterle (MBA 1992) knew they wanted to ground themselves in a community where their business could not only grow, but foster... View Details
    Keywords: community; volunteer work; corporate social responsibility; entrepreneurship; leadership; Personal Services
    • Program

    Driving Corporate Performance

    Summary Corporate performance is about much more than financial results. How can your organization align its structures, systems, talent, and processes to execute a winning strategy? In Driving Corporate... View Details
    • January 2022
    • Article

    Global Behaviors, Perceptions, and the Emergence of Social Norms at the Onset of the COVID-19 Pandemic

    By: Lukas Hensel, Marc Witte, Stefano Caria, Thiemo Fetzer, Stefano Fiorin, Friedrich M. Goetz, Margarita Gomez, Johannes Haushofer, Andriy Ivchenko, Gordon T. Kraft-Todd, Elena Reutskaja, Christopher Roth, Erez Yoeli and Jon M. Jachimowicz
    We conducted a large-scale survey covering 58 countries and over 100,000 respondents between late March and early April 2020 to study beliefs and attitudes towards citizens' and governments' responses at the onset of the COVID-19 pandemic. Most respondents reported... View Details
    Keywords: COVID-19; Government Regulation; Social Norms; Health Pandemics; Governing Rules, Regulations, and Reforms; Behavior; Perception; Global Range; Surveys
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    • 07 Sep 2012
    • News

    Who's responsible for your happiness at work?

    • 02 Jun 2014
    • Research & Ideas

    Excerpt: ‘A Social Strategy’

    entailed setting up a corporate page on Facebook, getting people to "Like" it, and then broadcasting messages to those fans with the expectation of receiving a response (in the form of either feedback or... View Details
    • 17 May 2011
    • Working Paper Summaries

    The Consequences of Mandatory Corporate Sustainability Reporting

    Keywords: by Ioannis Ioannou & George Serafeim
    • December 2024 (Revised January 2025)
    • Case

    Balancing Returns and Responsibilities at Raya Partners

    By: Arthur Segel, Ephraim Mernick, Derek C. M. van Bever and Olivia Barba
    Raya Partners, a private equity firm, faces a crucial decision regarding Asa Specialty Coatings Company (ASCC). The dilemma involves shifting ASCC's manufacturing operations to Mexico, a move that would boost profitability and reduce emissions but result in significant... View Details
    Keywords: Factories, Labs, and Plants; Communication Strategy; Private Equity; Job Cuts and Outsourcing; Corporate Social Responsibility and Impact; Environmental Sustainability; Values and Beliefs; Financial Services Industry; Manufacturing Industry; Mexico; Vermont
    Related
    • 2016
    • Working Paper

    Shareholder Activism on Sustainability Issues

    By: Jody Grewal, George Serafeim and Aaron Yoon
    Shareholder activism on sustainability issues has become increasingly prevalent over the years, with the number of proposals filed doubling from 1999 to 2013. We use recent innovations in accounting standard setting to classify 2,665 shareholder proposals that address... View Details
    Keywords: Sustainability; Activism; Activist Investors; Activist Shareholder; Corporate Social Responsibility; Environment; Corporate Performance; Corporate Accountability; Corporate Social Responsibility and Impact; Performance; Environmental Sustainability; Corporate Governance; Business and Shareholder Relations; Investment Activism
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    • May 2025 (Revised June 2025)
    • Background Note

    Social Enterprise in Latin America

    By: Brian L. Trelstad and Karina Souza
    This research note provides an overview of the social enterprise ecosystem in Latin America, exploring current dynamics across key markets, including country-specific insights on Brazil, Mexico, Argentina, Colombia, Chile, and Central America. In a region characterized... View Details
    Keywords: Impact Investing; Developing Countries and Economies; Social Entrepreneurship; Emerging Markets; Corporate Social Responsibility and Impact; Mission and Purpose; Ownership; Social Enterprise; Business Strategy; Equality and Inequality; Microfinance; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Banking Industry; Financial Services Industry; Information Technology Industry; Latin America; Brazil; Mexico; Argentina; Colombia; Chile; Guatemala; Central America; Peru; Uruguay
    Related
    • April 2017 (Revised March 2024)
    • Case

    Making Target the Target: Boycotts and Corporate Political Activity

    By: Nien-hê Hsieh and Victor Wu
    Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details
    Keywords: Boycott; Corporate Political Activity; Lobbying; LGBTQ; Campaign Contributions; Campaign Finance; Retail; Shareholder Activism; Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
    Related
    • June 2011
    • Background Note

    It's a Social World

    By: Stephen P. Bradley and Nancy Bartlett
    Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
    Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web
    Related
    • Aug 27 2020
    • Brochure

    Are You Responsible for Learning and Development?

    • 27 Jun 2013
    • Working Paper Summaries

    Social Norms Versus Social Responsibility: Punishing Transgressions Under Conflicting Obligations

    Keywords: by Francesca Gino, Celia Moore & Lamar Pierce
    • 01 Jun 2023
    • News

    Action Plan: Net Proceeds

    “I’m a root-cause kind of guy,” says Robert Goodwin (GMP 3, 2007), reflecting on a military, government, and civilian career that has taken him from counterdrug operations in Colombia to assisting with the peace process in Sudan to rebuilding the health care system in... View Details
    Keywords: April White; recycling; corporate social responsibility; waste management; water; Corporate Services; Corporate Services
    • 2020
    • Working Paper

    Socioeconomic Network Heterogeneity and Pandemic Policy Response

    By: Abhishek Nagaraj, Mohammad Akbarpour, Cody Cook, Aude Marzuoli, Simon Mongey, Matteo Saccarola, Pietro Tebaldi, Shoshana Vasserman and Hanbin Yang
    We develop and implement a heterogeneous-agents network-based empirical model to analyze alternative policies during a pandemic outbreak. We combine several data sources, including information on individuals’ mobility and encounters across metropolitan areas,... View Details
    Keywords: Health Pandemics; Policy; Outcome or Result; Analysis
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      Behavioral Corporate Finance: A Survey

      In this chapter, we survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to... View Details

      • 01 Dec 2014
      • News

      Living Social

      average entrepreneur is becoming much more civically engaged and socially minded. They are creating businesses that are deeply invested in the community and are thinking responsibly about how they are making... View Details
      Keywords: April White; Management of Companies and Enterprises; Management