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  • 07 May 2020
  • News

The One Good Thing Caused by COVID-19: Innovation

  • 12 Feb 2019
  • HBS Seminar

Gary Loveman, Harvard Business School

  • August 2002 (Revised February 2005)
  • Case

Gillette Company (B): Leadership for Change

By: Rosabeth M. Kanter and James Weber
Describes the actions and behavior of a new CEO in his first days and weeks as he sets expectations for his top management team and introduces processes and disciplines to begin the turnaround of a global consumer products company. View Details
Keywords: Business Strategy; Policy; Change Management; Leading Change; Motivation and Incentives; Strategic Planning; Retail Industry
Related
  • 18 Aug 2010
  • News

How We Save (and Spend) Now

  • 21 May 2019
  • News

Layaway loans are back, with a new look

  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Brierley Professor of Business Administration Emeritus at Harvard Business School. Deighton studies consumer behavior and marketing, with a focus on digital and direct marketing. You Might Also Like: Why... View Details
Keywords: by John Deighton; Consumer Products; Consumer Products; Consumer Products
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
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  • 17 Oct 2023
  • HBS Case

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

From software that once came in a box to phone apps that do simple tasks, more products and services are moving to a subscription model—and consumers are feeling it. The average US consumer last year spent... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products; Consumer Products
  • May 2010
  • Supplement

Tremblant Capital Group Exhibits (CW)

By: Robin Greenwood
Brett Barakett, CEO and founder of Tremblant Capital Group, a New York-based hedge fund, must decide what to do with his fund's position in Green Mountain Coffee Roasters, which has dropped in value by more than 40 percent in recent months. Tremblant is a hedge fund... View Details
Keywords: Transformation; Decisions; Forecasting and Prediction; Cash Flow; Cost of Capital; Stocks; Investment Funds; Consumer Behavior; Business Strategy; Competitive Advantage; New York (state, US)
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  • October 2006 (Revised August 2007)
  • Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman
RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details
Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption
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  • September 2019
  • Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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  • 27 Sep 2018
  • Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail

    How to Build a Digital Brand That Lasts

    What makes a brand durable even as business models, technology and consumer behavior radically change? They key is that durable brands are adaptable brands — even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
    • October 29, 2020
    • Article

    How to Build a Digital Brand That Lasts

    By: William Collis and David Collis
    What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
    Keywords: Brands and Branding; Business Model; Adaptation; Framework
    Related
    • 21 Apr 2023
    • Research & Ideas

    The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

    a window into what data-driven regulation of digital platforms should look like in the future—deeply grounded both in the analysis of consumers behavior on the platform and complementing existing regulatory... View Details
    Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
    • July 2023
    • Article

    Deep Responsibility and Irresponsibility in the Beauty Industry

    By: Geoffrey Jones
    This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
    Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
    Related

      Tomomichi Amano

      Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

      Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details
      • 17 Jan 2024
      • HBS Case

      Psychological Pricing Tactics to Fight the Inflation Blues

      Many consumers recovering from the worst inflation in 40 years continue to closely watch their spending—they want to know that every expense is worth it. Now companies must confront a major challenge: gauging how much, if any, of their... View Details
      Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products
      • 21 Jan 2014
      • First Look

      First Look: January 21

      Publications August 2013 Journal of Economic Behavior & Organization Awards Unbundled: Evidence from a Natural Field Experiment By: Ashraf, Nava, Oriana Bandiera, and Scott Lee Abstract—Organizations often use non-monetary awards to... View Details
      Keywords: Sean Silverthorne
      • 14 Jul 2014
      • Research & Ideas

      Pay Attention To Your ‘Extreme Consumers’

      for consumers—and selling a lot more razor blades. Such hidden opportunities can become even more apparent by investigating "extreme consumers," since they can overemphasize thoughts and behaviors that all View Details
      Keywords: by Michael Blanding