by Willy C. Shih - Publications - Faculty & Research - Harvard Business School

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October 2018 (Revised August 2019)
Module Note

Supply Chain Management

By: Willy C. Shih

This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details

Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; Asia; Europe; Japan; China

May 2018
Supplement

Video Supplement to Toyota Motor Manufacturing, U.S.A. case (693-019): An updated video of Toyota Motor Manufacturing Kentucky, Georgetown, KY site showing seat installation

By: Willy C. Shih

This is an updated video of the Toyota Motor Manufacturing Kentucky (TMMK) assembly facility in Georgetown, KY. It is meant to be paired with the 693-019 Toyota Motor Manufacturing U.S.A. case, but with higher quality video. The vidoe shows a line tour of Assembly Two... View Details

Keywords: Manufacturing; Manufacturing Strategy; Lean Management; Toyota Production System; Just-in-time; Lean Production; Automotive Industry; Automobile Manufacturing; Automotive; Automotive Supply Chain; Production; Operations; Logistics; Auto Industry; United States

September 2012
Supplement

Danish National Advanced Technology Foundation: Working with Project Teams as a 'Single Point of Contact'

By: Willy C. Shih

June 2010 (Revised October 2010)
Course Overview Note

Building and Sustaining a Successful Enterprise

By: Willy C. Shih

This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details

Keywords: Business Startups; Business Growth and Maturation

March 2010 (Revised January 2011)
Case

Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

By: Willy C. Shih

Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details

Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California

March 2010
Teaching Note

Disruptive IPOs? WR Hambrecht & Co. (TN)

By: Willy C. Shih

Teaching Note for 610065. View Details

Keywords: Auctions; Financing and Loans; Theory; Disruptive Innovation; Initial Public Offering; Investment Banking; Financial Services Industry; Service Industry

January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry

April 2009 (Revised December 2010)
Supplement

Intel NBI: Intel Corporation's New Business Initiatives (B)

By: Willy C. Shih

Keywords: Business Strategy; Semiconductor Industry

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih

A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details

Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Energy Industry; Food and Beverage Industry; Industrial Products Industry; Europe; Denmark; Netherlands

September 2023
Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Supply Chain; Logistics; Shipping Industry; European Union; Asia; North America

TeachingInterests

Technology and Operations Management (TOM)

By: Willy C. Shih

This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

TeachingInterests

Building and Sustaining a Successful Enterprise

By: Willy C. Shih

pending View Details

Research Summary

Industrial competitiveness in high tech and science-based businesses

By: Willy C. Shih

How do emerging economies develop industrial and technical capabilities that overtake those of advanced economies? Are there some industrial sectors that are especially susceptible to such targeting? What will it take to restore America’s... View Details

Keywords: Technological Innovation; Technology Diffusion; Knowledge Flows; Competitive Advantage; Globalization; Manufacturing Industry; Biotechnology Industry; Technology Industry; United States; China; Asia

August 2025
Supplement

Gary Convis: Supplement to 625-003 Knowledge Transfer: Toyota, NUMMI, and GM

By: Willy C. Shih

Set of supplementaru videos featuring Gary Convis, first Plant Manager of NUMMI View Details

Keywords: Culture Change; Organizational Culture; Organizational Change and Adaptation; Factories, Labs, and Plants; Joint Ventures; Transformation; Selection and Staffing; Knowledge Acquisition; Knowledge Sharing; Labor and Management Relations; Auto Industry; Japan; United States

September 2019
Case

Bill & Melinda Gates Foundation: Shaping the Vaccine Manufacturing Ecosystem

By: Willy C. Shih

Vaccines for children has been a long-standing focus for the Bill & Melinda Gates Foundation, and its critical role in public health made its production an important economic and political issue. This case describes the Foundation's investment in a breakthrough vaccine... View Details

Keywords: Vaccine; Production; Supply Chain; Product; Biotechnology Industry; Pharmaceutical Industry; Manufacturing Industry; Belgium

August 2019
Teaching Note

MoviePass

By: Willy C. Shih

Teaching Note for HBS No. 619-052. View Details

Keywords: Business Model; Resource Allocation; Two-Sided Platforms; Entertainment and Recreation Industry; United States

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

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January 2018
Supplement

Interview with Case Protagonist Wen Li

By: Willy C. Shih

In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details

Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States

November 2013
Teaching Note

Living Proof: Are we a technology company or a beauty company?

By: Willy C. Shih

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