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Show Results For
- All HBS Web
(1,042)
- People (2)
- News (381)
- Research (346)
- Multimedia (14)
- Faculty Publications (225)
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- March 1990 (Revised October 1999)
- Case
Mary Kay Cosmetics: Sales Force Incentives (A)
By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
- summer 2003
- Article
The Drivers of Market Efficiency in Revlon Transactions
Subramanian, Guhan. "The Drivers of Market Efficiency in Revlon Transactions." Journal of Corporation Law 28, no. 4 (summer 2003): 2003–2004.
- July 1983 (Revised September 1986)
- Case
Johnson Wax: Enhance (B)
After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
- May 1981 (Revised May 1985)
- Case
MEM Co., Inc.
By: John A. Quelch
The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details
Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry
Quelch, John A. "MEM Co., Inc." Harvard Business School Case 581-154, May 1981. (Revised May 1985.)
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (B)
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Fruhan, William E., Jr. "American Distilling Co. (B)." Harvard Business School Case 281-009, July 1981. (Revised December 1984.)
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
of the market, it needs to successfully fight them. First, some developers see software as scientific knowledge to be shared "like the sharing of recipes among cooks." In fact, some describe software developers more like artists seeking fun, challenge, and... View Details
- May 2002 (Revised May 2003)
- Case
Sa Sa Cosmetics
By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis. View Details
Keywords: Crisis Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Distribution; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
- June 1995
- Supplement
Dow Corning and the Breast Implant Controversy (B)
By: Willis M. Emmons III, Monica Brand and Greg Keller
Provides an update to the (A) case. View Details
Emmons, Willis M., III, Monica Brand, and Greg Keller. "Dow Corning and the Breast Implant Controversy (B)." Harvard Business School Supplement 795-048, June 1995.
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
However, there were interesting positives as these ecological horrors also created opportunities for a surprising cohort of green businesses across sectors ranging from beauty and health to ecotourism. In the 21st century, both business... View Details
Keywords: Dina Gerdeman
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
any real changes in the way they operate. My favorite characterization of this stage comes from a Fortune 100-level CIO. He says they're just "putting lipstick on a bulldog." The bulldog doesn't suddenly become beautiful because... View Details
Keywords: by Rosabeth Moss Kanter
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
the products they are trying to sell, be it apparel, cars, or beauty products. By conducting field research, I wanted to better grasp what has now become a key marketing instrument for many companies, and understand how and why they make... View Details
- December 2012 (Revised August 2020)
- Case
Rodan + Fields Dermatologists
By: Das Narayandas, Michael Roberts and Liz Kind
The case focuses on issues involved in managing the direct multilevel marketing sales consultants who sell R+F skin care products. The company is trying to better manage the inconsistent and highly variable recruitment behavior of the sales force i.e., the degree to... View Details
Keywords: Marketing; Salesforce Management; Recruitment; Compensation and Benefits; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; California
Narayandas, Das, Michael Roberts, and Liz Kind. "Rodan + Fields Dermatologists." Harvard Business School Case 513-067, December 2012. (Revised August 2020.)
- July 1981 (Revised December 1984)
- Case
American Distilling Co. (A)
Keywords: Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Fruhan, William E., Jr. "American Distilling Co. (A)." Harvard Business School Case 281-008, July 1981. (Revised December 1984.)
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
"The beauty about the mathematical model is that it allows us to show mathematically that our intuition works; it also allows us to investigate how various factors such as different platform production costs and exclusive content affect... View Details
- 05 Sep 2008
- What Do You Think?
Is Case Method Instruction Due for an Overhaul?
beauty ... is that it is not about learning to solve today's problems, but rather about developing the skills and discipline(s) which are timeless." Clinton Gerst suggested some limits of the method in commenting that "The case... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
the "consumer" label altogether. It's too limiting. Deighton cites Dove's "Real Beauty" campaign, a multiphase effort with an underlying theme that subverts traditional beauty product messages of aspiration and perfection. In one ad,... View Details
- 01 Aug 2000
- Research & Ideas
A Latin American Vision: New HBS Research Center Opens
mountains were covered with a white blanket of snow. In the first rays of the morning sun they looked full of diamonds. And I thought, 'How beautiful.' "After three decades, the beauty of Latin America has not changed," Austin... View Details
Keywords: by Martha Lagace
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
During Globalization WavesCapitalism has created much wealth, but at the cost of massive ecological destruction. This has been particularly severe in Latin America over the past century. Yet the last three decades have also seen a wave of businesses across sectors... View Details
- 24 Oct 2006
- First Look
First Look: October 24, 2006
first experience with POE systems, and the implementation team must determine how best to introduce the technology to the physicians and other personnel who will use it. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=603060 Natura:... View Details
Keywords: Sean Silverthorne
- July 2021
- Case
A Close Shave at Squire
In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; New York (city, NY); San Francisco
Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.