Value Added - Publications - Faculty & Research

19 Apr 2011
First Look

First Look: April 19

(B):http://cb.hbsp.harvard.edu/cb/product/211045-PDF-ENG Cash Flow Productivity at PepsiCo: Communicating Value to Retailers F. Asís Martínez-Jerez and Lisa BremHarvard Business School Case 111-069 PepsiCo developed a new metric that... View Details

Keywords: Sean Silverthorne

10 Sep 2012
HBS Case

HBS Cases: Branding Yoga

Bikram," he says. "She's not as regimented in her form of yoga. There's no Sanskrit in her yoga. Bikram is about Sanskrit. Bikram is about India. She's quintessentially American." Adding Value... View Details

Keywords: by Kim Girard; Entertainment & Recreation

01 Dec 2006
What Do You Think?

How Important Is Quality of Labor? And How Is It Achieved?

quality, not where he or she does it." These comments raise added questions: Just how do "standards" for quality in labor get set? Is this something suitable for governments? Or should the market be left to set the... View Details

Keywords: by by Jim Heskett

Web

Business Fundamentals Course - CORe | HBS Online

effective pricing strategies Identify sources of competitive advantage through differentiation Evaluate the financial health of a business using financial statements Prepare and evaluate financial forecasts Who Will Benefit Professionals MBA Applicants Recent Graduate... View Details

Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

there might be.” HBS also added to the rich fabric of relationships Leahy has built over the years that have helped her continue to learn and grow. “At HBS I built lifelong friendships. It was a community that exposed me to so many... View Details

Web

Geography of Care - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Geography of Care Geography of Care Today’s top health care providers can help lead the way toward a... View Details

21 Mar 2018
Research & Ideas

Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity

their full promise. And that’s a key piece of information to have as companies consider investing what consulting firm Accenture estimates will be $35 trillion into cognitive technologies in the United States by 2035. Just adding AI tools... View Details

Keywords: by Michael Blanding; Technology; Information

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

"bridge the communications gap" between lawyers and managers. Sean Silverthorne: You argue that managers shouldn't just view the law as a compliance issue, but rather something that can be used actively to increase the firm's View Details

Keywords: by Sean Silverthorne; Legal Services

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

the seller. Neither is established before the deal is made. But the vendor then obtains the opportunity to better manage the spreads among value to the customer, price, and cost to its advantage. With risk comes View Details

Keywords: by Benson Shapiro; Manufacturing

Web

The New Role for Government & NGOs - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

September 2021
Case

Posse Foundation: Developing Strong Leaders from Diverse Backgrounds

By: John J-H Kim, Robin Mendelson and Julia Kelley

Founded in 1989, Posse Foundation was a nonprofit organization with a mission of developing future leaders who reflected the U.S.’s rich diversity. The organization ran a selective, localized admissions process in 10 U.S. cities to identify outstanding students with... View Details

Citation

Educators

Purchase

22 Apr 2002
Research & Ideas

Does Spirituality Drive Success?

as far from the office as possible, fearing it would alienate some employees. But that doesn't mean his spiritual values have no place at work. He said he distills his Muslim beliefs into a set of ethics that help him guide the business.... View Details

Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

you expect Rocky II to play off Rocky. But with James Bond movies, there's no reason to expect that the latest Bond movie [Quantum of Solace] has anything to do with the previous Bond movie [Casino Royale]. So it gives you added freedom.... View Details

Keywords: by Carmen Nobel

14 Dec 2007
Op-Ed

When Your Product Becomes a Commodity

profits? If you've heard it, you've probably wondered if it was just a convenient excuse or if the manager had a valid point. The truth is, even when a raw material has no value added and quality standards... View Details

Keywords: by John Quelch

Web

Advisory Board - Entrepreneurship

Interactive Messaging Unit (IMU), the online industry's catalyst for going "beyond the banner" and standardizing new ad formats that dramatically enhanced both the user experience and ad performance. His... View Details

30 May 2005
Research & Ideas

Six Steps for Making Your Threat Credible

you're serious about following through on your threat. Second, it forces the contractor to reconsider how much value her firm is truly adding to the relationship. Third, your sunk costs reduce the cost of... View Details

Keywords: by Deepak Malhotra

Web

Creating an Inclusive Recruiting Process for Candidates with Diverse Abilities - Recruiting

round of interviews was focused on a theme related to a value of the company or capability for the role so that even if questions are not asked in the exact same way, candidates are being evaluated on the same metrics. Hamilton View Details

Web

Winners & Runners-Up | New Venture Competition

complements existing distributed caching services. 3Plex (formerly Truck-it-now) Tania Yannus Ben Gordon Business Track Runner-Up 3plex (formerly TruckitNow.com) is a B2B in transportation focusing on re-intermediating third party logistics companies –the 25bn high... View Details

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

lose $1.4 billion in value under Quaker's stewardship in just four years? How did Triarc restore most of that value in less than three years? What did Triarc do with such apparently effortless grace that... View Details

Keywords: by John Deighton; Food & Beverage

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