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  • All HBS Web  (1,685)
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  • January 2019 (Revised October 2019)
  • Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details
Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China
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Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
  • March 2025
  • Article

Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice

By: Maya Balakrishnan, Jimin Nam and Ryan W. Buell
Companies are facing increased pressure to “walk the talk” on diversity, equity, and inclusion (DEI) in their operations. One specific call-to-action from stakeholders is the public disclosure of EEO-1s. Companies with 100+ employees are federally mandated to annually... View Details
Keywords: Consumer Behavior; Corporate Disclosure; Diversity; Employees; Perception
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Balakrishnan, Maya, Jimin Nam, and Ryan W. Buell. "Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice." Production and Operations Management 34, no. 3 (March 2025): 457–474.
  • November 2000 (Revised December 2000)
  • Background Note

Online Content Providers

By: Thomas R. Eisenmann and Alastair Brown
Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
  • October 2008 (Revised February 2011)
  • Case

Apple's Core

By: Noam T. Wasserman
Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer.... View Details
Keywords: Business Startups; Entrepreneurship; Equity; Managerial Roles; Partners and Partnerships; Conflict Management
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Wasserman, Noam T. "Apple's Core." Harvard Business School Case 809-063, October 2008. (Revised February 2011.)
  • 2016
  • Book

Management: An Integrated Approach

By: Ranjay Gulati, Anthony Mayo and Nitin Nohria
The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in... View Details
Keywords: Management; Leadership; Competition; Organizational Design
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Gulati, Ranjay, Anthony Mayo, and Nitin Nohria. Management: An Integrated Approach. 2nd ed. Boston: Cengage Learning, 2016.

    E. Scott Mayfield

    Scott Mayfield is a Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School. Prior rejoining the faculty in 2011, Professor Mayfield was an assistant professor and member of the Finance Unit at HBS from 1997 to... View Details

    • May 2003 (Revised March 2006)
    • Case

    Carol Fishman Cohen: Professional Career Reentry (A)

    By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
    Explores the career challenges facing highly successful women who leave the full-time workforce for several years to manage family commitments. Carol Cohen is a 1985 Harvard MBA who has professional line experience in a manufacturing environment, followed by a... View Details
    Keywords: Work-Life Balance; Family and Family Relationships
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    Hart, Myra M., Robin J. Ely, and Susan Wojewoda. "Carol Fishman Cohen: Professional Career Reentry (A)." Harvard Business School Case 803-185, May 2003. (Revised March 2006.)
    • 28 Oct 2014
    • News

    There’s No Excuse for Avoiding Strategy

    • October 2022
    • Case

    An Heir with No Spare: The Deitch Family Office

    By: Lauren Cohen and Grace Headinger
    Joe and Matt Deitch, father and son, knew it was time to start their own family office. Matthew had recently joined his father at the family’s three enterprises, and they both realized that their family’s needs had grown increasingly complex over the years. In search... View Details
    Keywords: Family Office; Philanthropy; Charitable Giving; Family; Family Business; Talent and Talent Management; Entrepreneurship; Governance; Values and Beliefs; Job Search; Organizational Design; Organizational Structure; Family Ownership; Philanthropy and Charitable Giving; Family and Family Relationships; Financial Services Industry; Real Estate Industry; Technology Industry; United States; Massachusetts; Boston; Florida; Miami
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    Cohen, Lauren, and Grace Headinger. "An Heir with No Spare: The Deitch Family Office." Harvard Business School Case 223-019, October 2022.
    • March 2022 (Revised April 2022)
    • Teaching Note

    Spotify's Audio-First Strategy: Leading the Podcasting Market

    By: Hong Luo and Carol Lin
    Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details
    Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry
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    Luo, Hong, and Carol Lin. "Spotify's Audio-First Strategy: Leading the Podcasting Market." Harvard Business School Teaching Note 722-443, March 2022. (Revised April 2022.)
    • January 2008 (Revised March 2008)
    • Case

    Uría Menéndez (A)

    By: Robert G. Eccles
    Uria Menendez, the pre-eminent law firm in Iberia, is at a critical point in its long and distinguished history. Its newly appointed second generation co-managing Partners are facing some critical strategic decisions concerning how the firm should position itself in... View Details
    Keywords: Global Strategy; Networks; Selection and Staffing; Work-Life Balance; Compensation and Benefits; Decision Making; Expansion; Legal Services Industry; Iberian Peninsula
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    Eccles, Robert G. "Uría Menéndez (A)." Harvard Business School Case 408-088, January 2008. (Revised March 2008.)

      John T. Gourville

      John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

      Keywords: agribusiness; biotechnology; consumer products; health care; high technology; medical supplies; pharmaceuticals; retailing
      • July 2019
      • Case

      Christmas Inc. (A)

      By: Susanna Gallani, Gregory Sabin, Lexor Adams and Nicholas Haberling
      Santa Claus is facing increasing pressures to contain costs. The economic model that has worked for centuries is starting to show some cracks, to the point that he is considering outsourcing part of its toy production. Evaluating the bids his team collected from... View Details
      Keywords: Costing; Production; Cost; Analysis; Decision Making; Strategy
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      Gallani, Susanna, Gregory Sabin, Lexor Adams, and Nicholas Haberling. "Christmas Inc. (A)." Harvard Business School Case 120-009, July 2019.
      • August 2005 (Revised February 2007)
      • Case

      Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery

      By: William W. George, Rick Buhrman and Andrew N. McLean
      As the Montgomery Bus Boycott starts, the young Martin Luther King Jr. faces challenges to his leadership goals, strategic vision, and personal and family safety. Makes extensive use of King's own words and writings and builds a portrait of a young, talented, and... View Details
      Keywords: Decision Making; Education; Values and Beliefs; Biography; Leadership; Personal Development and Career; Family and Family Relationships; Alabama
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      George, William W., Rick Buhrman, and Andrew N. McLean. "Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery." Harvard Business School Case 406-016, August 2005. (Revised February 2007.)
      • Teaching Interest

      MBA Elective Curriculum Business Marketing and Sales

      Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

        Ana Antolin

        Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details

        • Research Summary

        Overview

        Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details

        Keywords: Price Effects; Competition Policy; Algorithms; Online Competition; Dynamic Pricing; Beliefs; Preferences; Preference Heterogeneity; Preference Measurement; Competition; Microeconomics; Strategy; Integration; Cooperation
        • 07 Jun 2004
        • Research & Ideas

        What Drives Supply Chain Behavior?

        forecasts as well as decisions about inventory. In this interview with HBS Working Knowledge, Oliva and Watson say a key to understanding and avoiding supply chain inefficiency may be a better understanding of the behavioral side of the... View Details
        Keywords: by Sarah Jane Johnston
        • January 2002
        • Case

        Intrinsix: Managing Growth at an Electronic Design Service Company

        By: H. Kent Bowen and Courtney Purrington
        Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details
        Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry
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        Bowen, H. Kent, and Courtney Purrington. "Intrinsix: Managing Growth at an Electronic Design Service Company." Harvard Business School Case 602-067, January 2002.
        • November 2015 (Revised August 2016)
        • Case

        Unilever's New Global Strategy: Competing through Sustainability

        By: Christopher A. Bartlett
        In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
        Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry
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        Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
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