Show Results For
- All HBS Web
(1,685)
- People (5)
- News (225)
- Research (1,234)
- Events (3)
- Multimedia (3)
- Faculty Publications (656)
Show Results For
- All HBS Web
(1,685)
- People (5)
- News (225)
- Research (1,234)
- Events (3)
- Multimedia (3)
- Faculty Publications (656)
- January 2019 (Revised October 2019)
- Case
Rural Taobao: Alibaba's Expansion into Rural E-Commerce
- March 2025
- Article
Differentiating on Diversity: How Disclosing Workforce Diversity Influences Consumer Choice
- November 2000 (Revised December 2000)
- Background Note
Online Content Providers
- October 2008 (Revised February 2011)
- Case
Apple's Core
- 2016
- Book
Management: An Integrated Approach
E. Scott Mayfield
Scott Mayfield is a Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School. Prior rejoining the faculty in 2011, Professor Mayfield was an assistant professor and member of the Finance Unit at HBS from 1997 to... View Details
- May 2003 (Revised March 2006)
- Case
Carol Fishman Cohen: Professional Career Reentry (A)
- 28 Oct 2014
- News
There’s No Excuse for Avoiding Strategy
- October 2022
- Case
An Heir with No Spare: The Deitch Family Office
- March 2022 (Revised April 2022)
- Teaching Note
Spotify's Audio-First Strategy: Leading the Podcasting Market
- January 2008 (Revised March 2008)
- Case
Uría Menéndez (A)
John T. Gourville
John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School. He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research. His most... View Details
- July 2019
- Case
Christmas Inc. (A)
- August 2005 (Revised February 2007)
- Case
Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery
- Teaching Interest
MBA Elective Curriculum Business Marketing and Sales
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
Ana Antolin
Ana Antolin is a doctoral candidate in the Strategy unit at Harvard Business School. She received her B.S. in Quantitative Economics and International Relations from Tufts University. Prior to joining Harvard, she worked as a full-time research assistant in... View Details
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- 07 Jun 2004
- Research & Ideas
What Drives Supply Chain Behavior?
- January 2002
- Case
Intrinsix: Managing Growth at an Electronic Design Service Company
- November 2015 (Revised August 2016)
- Case