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  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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Applegate, Lynda M., Genevieve J.S. Feraud, and Sheila L Marcelo. "InSite Marketing Technology (A)." Harvard Business School Case 800-279, February 2000. (Revised April 2003.)

    Lindsay N. Hyde

    Lindsay is a Senior Lecturer at Harvard Business School in the Entrepreneurial Management unit. She teaches Avoiding Startup Failure, Launching Technology Ventures, and Startup Bootcamp. Lindsay also serves as the HBS Faculty co-chair of the View Details

    • 14 Oct 2011
    • News

    The big businesses learning how to think small

    • 25 Jul 2018
    • News

    Business & patriotism, mutually exclusive?

    • 05 May 2020
    • Video

    Narayana Murthy

    Narayana Murthy, the co-founder of the India-based software company Infosys, discusses how he attracted talent to his start-up by pioneering the concept of employee stock options, and providing excellent career... View Details
    • June 2000
    • Case

    Hollydazzle.com

    This case describes the unique underlying economics of a start-up Internet retailing company. It highlights the fact that costs in that setting have a component that varies with volume and thus seriously impacts profitability. View Details
    Keywords: Cost Accounting; Internet and the Web; Business Startups; Retail Industry
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    Sarkar, Ratna G. "Hollydazzle.com." Harvard Business School Case 100-066, June 2000.
    • October 2011 (Revised October 2013)
    • Case

    Ensighten

    By: Lena G. Goldberg and Michael J. Roberts
    Focuses on a small start-up software company engaged in a negotiation over its software licensing agreement with a very large potential client. The entrepreneur must weight legal and business issues vs. his desire to land the key customer. View Details
    Keywords: Applications and Software; Business Plan; Business Startups; Agreements and Arrangements; Corporate Entrepreneurship; Contracts; Information Technology Industry
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    Goldberg, Lena G., and Michael J. Roberts. "Ensighten." Harvard Business School Case 812-050, October 2011. (Revised October 2013.)
    • December 1992 (Revised September 1996)
    • Case

    ImmuLogic Pharmaceutical Corporation (Abridged)

    By: Josh Lerner
    ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The rationales for and problems of high-technology start-ups are explored. The challenges posed by "windows" for public offerings are... View Details
    Keywords: Decisions; Initial Public Offering; Entrepreneurship; Going Public; Business Startups; Biotechnology Industry; Pharmaceutical Industry; United States
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    Lerner, Josh. "ImmuLogic Pharmaceutical Corporation (Abridged)." Harvard Business School Case 293-087, December 1992. (Revised September 1996.)
    • July 1998 (Revised August 1998)
    • Case

    Community Wealth Ventures, Inc.

    By: James E. Austin and Meredith D. Pearson
    Share Our Strength, a successful anti-hunger nonprofit organization, created a for-profit subsidiary--Community Wealth Ventures (CWV)--to provide advisory services to companies and nonprofits on collaboration. Management is reviewing CWV's start-up experience. View Details
    Keywords: Business Subsidiaries; For-Profit Firms; Governing and Advisory Boards; Management Analysis, Tools, and Techniques; Partners and Partnerships; Nonprofit Organizations; Consulting Industry
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    Austin, James E., and Meredith D. Pearson. "Community Wealth Ventures, Inc." Harvard Business School Case 399-023, July 1998. (Revised August 1998.)
    • 18 Oct 2010
    • News

    Venture Capital's Disconnect with Clean Tech

    • June 1995 (Revised November 1996)
    • Case

    Northern Telecom and Tong Guang Electronics (C): Future Challenges

    By: Rosabeth M. Kanter and Pamela A. Yatsko
    This case considers the future challenges facing the Northern Telecom joint venture in China with Tong Guang Electronics. Asks how well the start-up and transition have been managed and whether the right foundation has been laid for the future. View Details
    Keywords: Joint Ventures; Growth Management; Business Startups; Change Management; Transition; Corporate Strategy; Telecommunications Industry; Electronics Industry; Canada; China
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    Kanter, Rosabeth M., and Pamela A. Yatsko. "Northern Telecom and Tong Guang Electronics (C): Future Challenges." Harvard Business School Case 395-084, June 1995. (Revised November 1996.)
    • February 2010 (Revised February 2021)
    • Case

    The Vitality Group: Paying for Self-Care

    By: Regina E. Herzlinger
    Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details
    Keywords: Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States
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    Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
    • 26 Apr 2011
    • News

    Harvard Business School Holds Second Alumni New Venture Contest

    • January 1996
    • Background Note

    Creativity and Innovation in Organizations

    By: Teresa M. Amabile
    Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and many functions within firms of all kinds--from entrepreneurial start-ups to well-established enterprises. This note describes the varieties of creativity in... View Details
    Keywords: Change Management; Entrepreneurship; Collaborative Innovation and Invention; Management Analysis, Tools, and Techniques; Organizational Design; Situation or Environment; Creativity
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    Amabile, Teresa M. "Creativity and Innovation in Organizations." Harvard Business School Background Note 396-239, January 1996.
    • October 2001 (Revised June 2002)
    • Case

    Centagenetix (A): Building a Business Model for Genetic Longevity

    Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company. View Details
    Keywords: Ethics; Genetics; Business Startups; Biotechnology Industry
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    Chesbrough, Henry W., and Frank Angella. "Centagenetix (A): Building a Business Model for Genetic Longevity." Harvard Business School Case 602-087, October 2001. (Revised June 2002.)
    • June 2018
    • Case

    Candor at Clever

    By: Ethan Bernstein and Om Lala
    Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and... View Details
    Keywords: Performance Feedback; Talent Development And Retention; Talent Management; Feedback; Difficult Conversations; Radical Candor; Scaling Start-ups; Scaling And Growth; Developing Effective Managers; Effective Managers; First-time Managers; Kim Scott; Clever; Bay Area; Silicon Valley; Interpersonal Communication; Talent and Talent Management; Human Resources; Leadership Development; Management Practices and Processes; Management Skills; Management Style; Organizations; Organizational Culture; Performance Evaluation; Conflict and Resolution; Technology Industry; Education Industry; San Francisco; United States
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    Bernstein, Ethan, and Om Lala. "Candor at Clever." Harvard Business School Case 418-087, June 2018.
    • 12 May 2010
    • News

    Venture Financing and Entrepreneurial Success

    • 03 Feb 2020
    • News

    Venture capital investors should harpoon more whales

    • October 2004 (Revised December 2005)
    • Case

    Rakuten

    By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
    Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. View Details
    Keywords: Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Technology Industry; Retail Industry; Japan
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    McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, October 2004. (Revised December 2005.)
    • April 2004 (Revised May 2006)
    • Background Note

    Achieving Profitable Growth and Market Value

    By: James L. Heskett and Richard G. Hamermesh
    Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
    Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management
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    Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
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