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Show Results For
- All HBS Web
(2,215)
- People (14)
- News (503)
- Research (1,113)
- Events (9)
- Multimedia (9)
- Faculty Publications (649)
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
models might be. A dashboard concept is very important as the key to innovation, said Decker. "Increasingly, companies will find ways to leverage whatever social networks you're in, find ways to service... View Details
Keywords: by Martha Lagace
- 18 Nov 2020
- News
Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar
Clubs News Clubs News Clubs Take 2020 Global Networking Online to Explore the Future of Work For the first time ever, HBS alumni around the world gathered online and across time zones on October 20 to kick off the HBS Global View Details
Keywords: Margie Kelley
- Web
Impact Investing | Social Enterprise | Harvard Business School
perspectives, including Shawn Cole , Vikram Gandhi , Michael Chu , Kash Rangan , George Serafeim , Julie Battilana , and others. As importantly, our alumni are shaping, accelerating and leading investing for impact across the globe – from BlackRock, to Root Capital, to... View Details
- June 2015
- Case
The Coca-Cola Company's Case for Creative Transformation
By: Thales S. Teixeira and Elizabeth Anne Watkins
In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details
Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry
Teixeira, Thales S., and Elizabeth Anne Watkins. "The Coca-Cola Company's Case for Creative Transformation." Harvard Business School Multimedia/Video Case 815-714, June 2015.
- Web
Summer Fellowships | Social Enterprise | Harvard Business School
capital. As a Social Enterprise Summer Fellow, students will be part of a select community through the Social Enterprise Initiative. Social Enterprise Fellows will: engage in a... View Details
- March 2017 (Revised September 2017)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., and Carole A. Winkler. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 717-473, March 2017. (Revised September 2017.)
- Web
Independent Projects | Social Enterprise | Harvard Business School
Document) Resources for Students MBA Program website on Independent Projects (login required) Independent Projects Postings (login required) Find team members in the Social Enterprise Club , searching class-cards (login required), or... View Details
- Web
Alumni Engagement | Social Enterprise | Harvard Business School
Social enterprise-focused alumni comprise a powerful network for social impact that spans across the globe. Whether it’s within the nonprofit, public, or private sector, HBS... View Details
- Article
Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior
By: Heather E. Mann, Ximena Garcia-Rada, Daniel Houser and Dan Ariely
Lying is a common occurrence in social interactions, but what predicts whether an individual will tell a lie? While previous studies have focused on personality factors, here we asked whether lying tendencies might be transmitted through social networks. Using an... View Details
Mann, Heather E., Ximena Garcia-Rada, Daniel Houser, and Dan Ariely. "Everybody Else Is Doing It: Exploring Social Transmission of Lying Behavior." PLoS ONE 9, no. 10 (October 2014).
- 25 Mar 2009
- Working Paper Summaries
Demographics, Career Concerns or Social Comparison: Who Games SSRN Download Counts?
- Web
Career Resources | Social Enterprise | Harvard Business School
The Social Enterprise Initiative has compiled the information below as a guide to those embarking upon a social enterprise job search. Initiative staff members are also available for individual meetings with... View Details
- 8 Aug 2008 - 13 Aug 2008
- Conference Presentation
Cultural Intelligence, Trust and the Sharing of New Ideas in Multicultural Networks
By: Roy Y.J. Chua and M. W. Morris
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- 2021
- Chapter
Towards a Unified Framework for Fair and Stable Graph Representation Learning
By: Chirag Agarwal, Himabindu Lakkaraju and Marinka Zitnik
As the representations output by Graph Neural Networks (GNNs) are increasingly employed in real-world applications, it becomes important to ensure that these representations are fair and stable. In this work, we establish a key connection between counterfactual... View Details
Agarwal, Chirag, Himabindu Lakkaraju, and Marinka Zitnik. "Towards a Unified Framework for Fair and Stable Graph Representation Learning." In Proceedings of the 37th Conference on Uncertainty in Artificial Intelligence, edited by Cassio de Campos and Marloes H. Maathuis, 2114–2124. AUAI Press, 2021.
- August 2014
- Article
Friends in High Places
By: Lauren Cohen and Christopher Malloy
We demonstrate that personal connections amongst U.S. politicians have a significant impact on Senate voting behavior. Networks based on alumni connections between politicians are consistent predictors of voting behavior. We estimate sharp measures that control for... View Details
Keywords: Vote Trading; Networks; Legislation; Logrolling; Earmarks; Voting; Government Legislation; Social and Collaborative Networks; United States
Cohen, Lauren, and Christopher Malloy. "Friends in High Places." American Economic Journal: Economic Policy 6, no. 3 (August 2014): 63–91.
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- December 2013
- Article
The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine Creativity
By: Roy Y.J. Chua
Intercultural tensions and conflicts are inevitable in the global workplace. This paper introduces the concept of ambient cultural disharmony—indirect experience of intercultural tensions and conflicts in individuals' immediate social environment—and demonstrates how... View Details
Chua, Roy Y.J. "The Costs of Ambient Cultural Disharmony: Indirect Intercultural Conflicts in Social Environment Undermine Creativity." Academy of Management Journal 56, no. 6 (December 2013): 1545–1577.
- June 2008
- Article
Bringing the Context Back In: Settings and the Search for Syndicate Partners in Venture Capital Investment Networks
Most existing network-based theories of relationship formation, whether based on homophily or structural constraint, imply that actors form highly cohesive, homogenous clusters. Yet real networks also include many "bridging" ties—isolated links between parties that... View Details
Keywords: Venture Capital; Networks; Theory; Partners and Partnerships; Investment; Risk and Uncertainty; Business Growth and Maturation; Size; Geographic Location
Sorenson, Olav, and Toby E. Stuart. "Bringing the Context Back In: Settings and the Search for Syndicate Partners in Venture Capital Investment Networks." Administrative Science Quarterly 53, no. 2 (June 2008).
- Web
Blog | Social Enterprise | Harvard Business School
Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact The Network Effect: HBS and the... View Details