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  • February 2007 (Revised May 2008)
  • Supplement

Bancaja: Developing Customer Intelligence (B)

In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it... View Details
Keywords: Customer Relationship Management; Credit Cards; Analytics and Data Science; Knowledge Use and Leverage; Marketing Strategy; Banking Industry; Spain
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Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bancaja: Developing Customer Intelligence (B)." Harvard Business School Supplement 107-066, February 2007. (Revised May 2008.)
  • March 1994 (Revised October 1994)
  • Case

Reading Energy

By: Forest L. Reinhardt
Reading Energy builds facilities that produce energy from nontraditional fuels. A privately held, entrepreneurial organization, it has spent six years developing a plan to build a waste-to-energy plant in the town of Robbins, Illinois. The plant would burn municipal... View Details
Keywords: Energy Generation; Wastes and Waste Processing; Business and Community Relations; Business Plan; Agreements and Arrangements; Contracts; Risk and Uncertainty; Government and Politics; Environmental Sustainability; Business Strategy; Energy Industry; Utilities Industry; Illinois
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Reinhardt, Forest L. "Reading Energy." Harvard Business School Case 794-102, March 1994. (Revised October 1994.)
  • September 2013
  • Article

Cultures as Learning Laboratories: What Makes Some More Effective than Others?

By: Elaine Mosakowski, Goran Calic and P C Early
With a mandate to globalize, business school educators have increasingly embraced global service learning as an important technique for creating global mind-sets and enhancing cultural understanding in students. While we applaud this movement from the domestic to the... View Details
Keywords: Business Education; Learning; Cognition and Thinking; Cross-Cultural and Cross-Border Issues
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Mosakowski, Elaine, Goran Calic, and P C Early. "Cultures as Learning Laboratories: What Makes Some More Effective than Others?" Academy of Management Learning & Education 12, no. 3 (September 2013): 512–526.
  • May 1997 (Revised March 1998)
  • Case

Teradyne: Managing Strategic Change

By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details
Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Managing Strategic Change." Harvard Business School Case 397-113, May 1997. (Revised March 1998.)
  • February 2011 (Revised April 2012)
  • Case

PepsiCo Peru Foods: More than Small Potatoes

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Matthew Bird
The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
Keywords: Food; Supply Chain; Planning; Growth and Development Strategy; Leading Change; Agriculture and Agribusiness Industry; Peru
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Kanter, Rosabeth M., Rakesh Khurana, Rajiv Lal, and Matthew Bird. "PepsiCo Peru Foods: More than Small Potatoes." Harvard Business School Case 311-083, February 2011. (Revised April 2012.)
  • September 1991
  • Case

All American Pipeline

By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
  • March 2000 (Revised January 2001)
  • Case

Microsoft's Vega Project: Developing People and Products

By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development
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Bartlett, Christopher A., and Meg Wozny. "Microsoft's Vega Project: Developing People and Products." Harvard Business School Case 300-004, March 2000. (Revised January 2001.)
  • October 2012 (Revised August 2014)
  • Case

The Canada Pension Plan Investment Board: October 2012

By: Josh Lerner, Matthew Rhodes-Kropf and Nathaniel Burbank
The Canada Pension Plan Investment Board (CPPIB) is one of the largest and fastest-growing pools of investment capital in the world and follows an unusually active program of investment management. In October of 2012, Mark Wiseman was just 12 weeks into his role as... View Details
Keywords: Canada; CPPIB; Pensions; Private Equity; Financial Services Industry; Canada
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Lerner, Josh, Matthew Rhodes-Kropf, and Nathaniel Burbank. "The Canada Pension Plan Investment Board: October 2012." Harvard Business School Case 813-103, October 2012. (Revised August 2014.)
  • April 1995 (Revised December 1997)
  • Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein
Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details
Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California
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Iansiti, Marco, and Ellen Stein. "Silicon Graphics, Inc. (A)." Harvard Business School Case 695-061, April 1995. (Revised December 1997.)
  • January 2009 (Revised May 2009)
  • Case

Innovation at Mahindra & Mahindra (A)

By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
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Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details
Keywords: by Sean Silverthorne
  • May 1996 (Revised August 2001)
  • Case

Timberland and Community Involvement

By: James E. Austin and Jaan Elias
The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
  • September 1989 (Revised June 1993)
  • Case

Depreciation at Delta and Pan Am

By: William J. Bruns Jr.
Depreciation policies of Delta Air Lines and Pan Am Corp. are compared and contrasted against a summary of operating data from each airline. Questions with the case require projection of future depreciation on a new aircraft using the policies of each company. View Details
Keywords: Cost Accounting; Management Systems; Economic Growth; Policy; Cost; Financial Strategy; Economic Slowdown and Stagnation; Activity Based Costing and Management; Air Transportation Industry
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Bruns, William J., Jr. "Depreciation at Delta and Pan Am." Harvard Business School Case 190-035, September 1989. (Revised June 1993.)
  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
  • Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
  • 2021
  • White Paper

The Future of Boston's Workforce: The Path Forward from COVID-19

By: Will Dorsey Eden, Joseph B. Fuller and Rachel Lipson
In response to the unprecedented disruption of the COVID-19 pandemic on Greater Boston’s economy and workforce, the Boston Foundation, Skillworks, and the Project on Workforce at Harvard partnered to convene workforce leaders from across the region to address how might... View Details
Keywords: COVID; COVID-19; Workforce; Pandemic; Labor Market; Health Pandemics; Labor; Employment; Organizations; Cooperation; Strategic Planning; Boston
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Dorsey Eden, Will, Joseph B. Fuller, and Rachel Lipson. "The Future of Boston's Workforce: The Path Forward from COVID-19." White Paper, Boston Foundation and the Project on Workforce at Harvard, Boston, MA, 2021.
  • November 2023 (Revised July 2024)
  • Case

'Care in Every Drop': Ayala Corporation and Manila Water (A)

By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau
Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of... View Details
Keywords: Family Business; Economic Growth; Social Entrepreneurship; Climate Change; Natural Resources; Crisis Management; Failure; Privatization; Social Issues; Urban Development; Adaptation; Public Opinion; Mission and Purpose; Utilities Industry; Asia; Philippines
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Spar, Debora L., Paul Healy, Tricia Peralta, and Julia M. Comeau. "'Care in Every Drop': Ayala Corporation and Manila Water (A)." Harvard Business School Case 324-038, November 2023. (Revised July 2024.)
  • January 2022 (Revised February 2022)
  • Case

Envision Group

By: Gunnar Trumbull, Bonnie Yining Cao and Dawn H. Lau
Based in China, Envision was one of the world’s leading Greentech companies. Chief Executive Officer Lei Zhang had set the goal of achieving carbon neutrality across the company’s global operations and supply chain by 2022 and 2028 respectively. As part of its... View Details
Keywords: Green Technology; Climate Change; Emerging Markets; Information Technology; Strategy; Management; Renewable Energy; Energy Policy; Environmental Sustainability; Manufacturing Industry; Auto Industry; Green Technology Industry; Battery Industry; China; United States; Japan; United Kingdom; France
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Trumbull, Gunnar, Bonnie Yining Cao, and Dawn H. Lau. "Envision Group." Harvard Business School Case 722-045, January 2022. (Revised February 2022.)
  • November 2009 (Revised August 2011)
  • Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
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Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
  • September 2000 (Revised February 2007)
  • Case

Freeport Studio

By: Rajiv Lal and James Weber
Describes the start-up and first-year difficulties of Freeport Studio, a unit of L.L. Bean, founded in 1998 to sell women's clothing by catalog. First-year sales were far below plan, and projected profits did not materialize. Fran Philip must identify the problems and... View Details
Keywords: Business Startups; Profit; Growth and Development Strategy; Marketing Strategy; Strategic Planning; Problems and Challenges; Creativity
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Lal, Rajiv, and James Weber. "Freeport Studio." Harvard Business School Case 501-021, September 2000. (Revised February 2007.)
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