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  • June 2018
  • Teaching Note

Zurich Insurance

By: Boris Groysberg, David Lane and Joni Coughlin
This teaching note addresses six cases in the Zurich Insurance series, the overview case (HBS No. 417-035) and five cases focused on particular change efforts (HBS Nos. 417-036 through 417-040).
Zurich Insurance was undergoing organizational change after... View Details
Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Architecture; Recruiting; Succession Planning; Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Human Capital; Human Resources; Insurance; Leadership; Diversity; Organizational Structure; Recruitment; Leadership Development; Management Succession; Insurance Industry
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Groysberg, Boris, David Lane, and Joni Coughlin. "Zurich Insurance." Harvard Business School Teaching Note 418-071, June 2018.
  • September 2016 (Revised May 2018)
  • Case

Zurich Insurance: Talent Pipeline

By: Boris Groysberg and Katherine Connolly
Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
Keywords: Managing Change; Leadership; Organizational Behavior; Succession; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Management Succession; Insurance Industry
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Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Talent Pipeline." Harvard Business School Case 417-040, September 2016. (Revised May 2018.)
  • 2014
  • Working Paper

Eclipsed and Confounded Identities: When High-Status Affiliations Impede Organizational Growth

By: Daniel Malter
I propose that an organization's growth potential may suffer if its identity is eclipsed by or confounded with the organizations with which it collaborates and competes. Using status as a salient feature of identity, I devise two network measures to capture the degree... View Details
Keywords: Distinctiveness; Status; Networks; Resource Acquisition; Growth; Venture Capital; Status and Position; Organizational Change and Adaptation; Identity; Growth and Development Strategy
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Malter, Daniel. "Eclipsed and Confounded Identities: When High-Status Affiliations Impede Organizational Growth." Harvard Business School Working Paper, No. 15-019, October 2014.
  • April 2005 (Revised March 2006)
  • Case

Change at Whirlpool Corporation (A)

By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to... View Details
Keywords: Organizational Change and Adaptation; Change Management; Competitive Advantage; Strategic Planning; Production; Brands and Branding; Management Teams; Consumer Products Industry; United States
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Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
  • 2022
  • Working Paper

The Transformation of Self Employment

By: Innessa Colaiacovo, Margaret Dalton, Sari Pekkala Kerr and William R. Kerr
Over the past half-century, while self-employment has consistently accounted for around one in ten of the United States workforce, its composition has changed. Since 1970, industries with high startup capital requirements have declined from 53% of self-employment to... View Details
Keywords: Self-employment; Startup Investment; Occupational Choice; Financing; Small Business; Entrepreneurship; Business Startups; Financing and Loans
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Colaiacovo, Innessa, Margaret Dalton, Sari Pekkala Kerr, and William R. Kerr. "The Transformation of Self Employment." Harvard Business School Working Paper, No. 22-051, January 2022.
  • January–February 2013
  • Article

A Field Investigation of Multilevel Cynicism Toward Change

By: K. A. DeCelles, Paul E. Tesluk and Faye S. Taxman
Although most research on cynicism toward change (CTC) has been conceptualized at the individual level, we propose that CTC is better conceptualized as a multilevel phenomenon, acting as both an employee attitude and an organizational climate. We conducted a multilevel... View Details
Keywords: Organizational Change and Adaptation; Leading Change; Change Management; Attitudes
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DeCelles, K. A., Paul E. Tesluk, and Faye S. Taxman. "A Field Investigation of Multilevel Cynicism Toward Change." Organization Science 24, no. 1 (January–February 2013): 154–171.
  • August 2002 (Revised February 2005)
  • Case

Gillette Company (D): Implementing Change

By: Rosabeth M. Kanter
How a strategic change agenda is implemented depends on leaders below the top in every function and geographic region translating the agenda into actions. But those actions do not always unfold as planned. This case examines the first 16 months of a turnaround from the... View Details
Keywords: Business History; Competitive Strategy; Strategic Planning; Change Management; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Behavior; Leading Change; Retail Industry
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Kanter, Rosabeth M. "Gillette Company (D): Implementing Change." Harvard Business School Case 303-035, August 2002. (Revised February 2005.)
  • June 2018
  • Teaching Note

The Transformation of Microsoft

By: C. Fritz Foley and F. Katelynn Boland
Teaching Note for HBS No. 218-048. In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower... View Details
Keywords: Growth; Corporate Finance; Valuation; Growth Management; Communication Strategy; Transformation; Information Technology Industry; Computer Industry; United States
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Foley, C. Fritz, and F. Katelynn Boland. "The Transformation of Microsoft." Harvard Business School Teaching Note 218-140, June 2018.
  • September 2020
  • Teaching Note

Miami's Tech Future (A): Twenty-first Century Changes and Challenges

By: Rosabeth Moss Kanter and Joyce J. Kim
In the decade starting in 2000, a new mayor focused on infrastructure and leadership from a foundation investing in arts and culture helped the Miami region transform and attract younger people to a newly vibrant central city and arts district. In 2011, the Knight... View Details
Keywords: Change; Leadership; Business and Community Relations; Strategic Planning; Technology Industry; Miami; Florida
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Kanter, Rosabeth Moss, and Joyce J. Kim. "Miami's Tech Future (A): Twenty-first Century Changes and Challenges." Harvard Business School Teaching Note 321-044, September 2020.
  • August 2018
  • Case

Garanti Payment Systems: Digital Transformation Strategy (A)

By: Shelle M. Santana and Esel Çekin
Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
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Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • Article

Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software
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MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
  • April 2014
  • Article

Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management

By: Maria Guadalupe, Hongyi Li and Julie Wulf
Top management structures in large U.S. firms have changed significantly since the mid-1980s. While the size of the executive team—the group of managers reporting directly to the CEO—doubled during this period, this growth was driven primarily by an increase in... View Details
Keywords: Communication; Functions; Centralization; M-form; Hierarchy; Top Management Team; C-Suite; Activities; Organizational Change and Adaptation; Diversification; Managerial Roles; Organizational Design; Information Technology; Organizational Structure; Management Teams; United States
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Guadalupe, Maria, Hongyi Li, and Julie Wulf. "Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management." Management Science 60, no. 4 (April 2014): 824–844.
  • May 2013
  • Case

Kaiser Permanente: Innovating to Transform Healthcare

By: Lynda Applegate
This case enables discussion of organizational and industry transformation. View Details
Keywords: Entrepreneurial Management; Strategy; Organ; Entrepreneurship; Management; Competitive Strategy; Behavior; Leadership; Health Industry; United States
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Applegate, Lynda. "Kaiser Permanente: Innovating to Transform Healthcare." Harvard Business School Case 813-184, May 2013.
  • 2004
  • Chapter

Theory of Organizational Knowledge Creation

By: Hirotaka Takeuchi and Ikujiro Nonaka
Keywords: Organizational Change and Adaptation; Knowledge Acquisition; Theory
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Takeuchi, Hirotaka, and Ikujiro Nonaka. "Theory of Organizational Knowledge Creation ." In Hitotsubashi on Knowledge Management, by Hirotaka Takeuchi and Ikujiro Nonaka. John Wiley & Sons, 2004.
  • June 2025
  • Supplement

Transforming a Titan (C)

By: George Serafeim and Lena Duchene
Three years in his tenure as CEO, Cobuz must decide whether to launch a more than €500 million carbon-capture-and-storage facility. The project—Europe’s largest planned CCS installation—would cut almost 20 % of group emissions and unlock a €234 million EU Innovation... View Details
Keywords: CEO; Family
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Serafeim, George, and Lena Duchene. "Transforming a Titan (C)." Harvard Business School Supplement 125-123, June 2025.
  • August 2018
  • Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
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Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (B)." Harvard Business School Supplement 519-015, August 2018.
  • May 2024 (Revised April 2025)
  • Case

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Cat Huang
In 2023, Cindy Rose, President of Microsoft Western Europe, faced a critical decision. Rose grappled with the potential impact of widespread layoffs on psychological safety and the cultural transformation she had championed since her arrival. When Rose had first joined... View Details
Keywords: Leadership; Organizational Culture; Transformation; Collaborative Innovation and Invention; Job Cuts and Outsourcing; Problems and Challenges; Motivation and Incentives; Groups and Teams; Business or Company Management; Technology Industry; Europe
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Edmondson, Amy C., and Cat Huang. "Leading Culture Change at Microsoft Western Europe." Harvard Business School Case 624-096, May 2024. (Revised April 2025.)
  • 1997
  • Chapter

The Politicization of Organizational Life

By: R. M. Kanter
Keywords: Organizational Change and Adaptation; Organizational Culture; Power and Influence
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Kanter, R. M. "The Politicization of Organizational Life." In Organization Development Classics: The Practice and Theory of Change, edited by D. F. Van Eynde, J. C. Hoy, and C. D. VanEynde. San Francisco: Jossey-Bass, 1997.
  • 14 Dec 2021
  • Op-Ed

To Change Your Company's Culture, Don't Start by Trying to Change the Culture

CEOs who had led successful corporate transformations and came to the same conclusion in a Harvard Business Review article: “[These leaders] say that culture isn’t something you 'fix.' Rather, in their... View Details
Keywords: by Michael Beer
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