Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (339) Arrow Down
Filter Results: (339) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (476)
    • News  (59)
    • Research  (339)
    • Events  (4)
  • Faculty Publications  (142)

Show Results For

  • All HBS Web  (476)
    • News  (59)
    • Research  (339)
    • Events  (4)
  • Faculty Publications  (142)
← Page 14 of 339 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

to then cover their positions once asset prices start recovering. Predation leads to profits of about 25 basis points over ten days and increases the liquidation costs for the distressed fund by 40%. These results suggest a broker’s role in fostering predatory View Details
Keywords: Dina Gerdeman
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
  • 2010
  • Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Citation
Find at Harvard
Purchase
Related
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
  • 02 Jan 2012
  • Research & Ideas

Most Popular Articles of 2011

restraints it will face. Better CSR performance is the result of improved stakeholder engagement, which in turn reduces the likelihood of opportunistic behavior and pushes managers to adopt a long-form... View Details
Keywords: by Staff
  • 21 Aug 2012
  • First Look

First Look: August 21

Eccles, George Serafeim, and Jorge Amar Publication:Ideia sustentável (June 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ideiasustentavel.com.br/2012/06/brasil-uma-sociedade-sustentavel/   Working PapersField Evidence on Individual... View Details
Keywords: Sean Silverthorne
  • 09 Dec 2014
  • First Look

First Look: December 9

behavior that is enacted during interactions and observed by perceivers affects how those perceivers evaluate and respond to the actor, this experiment focused on how a nonverbal behavior that is enacted... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

effects of the economic shutdown and the ways in which small businesses are adjusting both their behaviors and expectations as the situation unfolds, the researchers aim to help shape potential policy responses. THE CORONAVIRUS CRISIS... View Details
Keywords: by Kristen Senz; Financial Services
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

to raise additional capital. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53962 forthcoming Games and Economic Behavior Strategy-Proofness of Worker-Optimal Matching with Continuously Transferable Utility By:... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

financing them jointly on a single balance sheet, especially when it is costly to set up project companies? The answer is that the creation of a new project company affects not only the decision to invest but also the subsequent value of the investment. A good example... View Details
Keywords: by Ann Cullen; Financial Services
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results... View Details
Keywords: Martha Lagace
  • 02 Feb 2016
  • First Look

February 2, 2016

observers rate those who reveal even questionable behavior more positively (experiments 4A and 4B). The negative impact of hiding holds whether opting not to disclose unflattering (drug use, poor grades, and sexually transmitted diseases)... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

a discussion of how principles of behavioral economics can be used to influence behavior, and how an understanding of behavioral economics can inform managerial decisions about... View Details
Keywords: Sean Silverthorne
  • 03 Apr 2012
  • First Look

First Look: April 3

steps towards investigating this possibility by devising a novel 10-day field experiment to estimate the differences in behavior that are created by sorting workers into their preferred institutional regimes versus having them unsorted.... View Details
Keywords: Carmen Nobel
  • 20 Aug 2013
  • First Look

First Look: August 20

exclusion restriction separating current and future payoff and (2) a finite horizon model in which there is no forward looking behavior in the last period. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=44102 August 2013... View Details
Keywords: Anna Secino
  • 04 Oct 2011
  • First Look

First Look: October 4

reorganization of the bureaucracy, and (c) an increase in monitoring by both the government and the general public. Correspondingly, we advance managerial implications that stem from these recent changes, illustrated by recent MNC and... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2006
  • Research & Ideas

Are Company Founders Underpaid?

chances that their agents will act in the organization's (or owners') interests, and compensation is one of the levers they can use. Agency theory is an extremely useful lens through which to examine situations where there is a divergence between View Details
Keywords: by Sarah Jane Gilbert; Financial Services; Technology
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework that aims to organize academic and managerial thinking about MSPs. It argues that any MSP performs one or both among... View Details
Keywords: Martha Lagace
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

to an orthodoxy of capital controls in 1944 and then back again by 1994? How have such standards of appropriate behavior been codified and transmitted internationally? Contrary to conventional accounts, Abdelal argues that neither the... View Details
Keywords: Martha Lagace
  • 06 Jul 2009
  • Research & Ideas

Conducting Layoffs: ’Necessary Evils’ at Work

identified four different approaches people used to perform necessary evils effectively, so that the task got done and the victims were treated with decency and respect.” Margolis, an associate professor of business administration in the Organizational View Details
Keywords: by Martha Lagace
  • 25 Nov 2013
  • Research & Ideas

Hiding From Managers Can Increase Your Productivity

Companies all over the world have striven for transparency in the workplace, literally tearing down walls in an effort to let managers and employees observe each other. Take, for example, one of the 14 key principles of The Toyota Way, Toyota Motor Corp.'s View Details
Keywords: by Carmen Nobel; Manufacturing
  • ←
  • 14
  • 15
  • 16
  • 17
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.