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  • 24 Mar 2008
  • Working Paper Summaries

Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud

Keywords: by Benjamin G. Edelman; Video Game; Web Services
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped View Details
Keywords: by Dina Gerdeman; Retail
  • June 2009
  • Article

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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  • 20 Jul 2016
  • News

How Amazon Adapted Its Business Model to India

Keywords: Amazon; online retail; market entry; innovation; Retail Trade
  • Fast Answer

Consumer goods: market research

eMarketer
Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Statista
Enter "market share" and the... View Details
  • August 2009
  • Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman
We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
Related
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • Web

Leading Change and Organizational Renewal | HBS Online

your organization Who Will Benefit Innovative Leaders and Intrapreneurs High-Potential, Mid-Level Managers Experienced Team Leaders Drive innovation within companies of all stages and sizes—whether an established market leader, a... View Details
  • 11 Jun 2013
  • News

Harvard professor finds online adverts offer better value

  • May–June 2025
  • Article

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; Marketplaces; Marketplace Matching; E-commerce; Demand and Consumers; Customer Focus and Relationships; Market Participation; Technology Adoption
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  • 01 Jun 2018
  • News

Disrupting India’s Dental Market

all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details
Keywords: Sasha Issenberg
  • Research Summary

Overview

Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
Keywords: Pricing; Pricing Policies; Channel Management; Online Marketing; Online Retail; Field Experiment; Analytics; Econometric Analysis
  • Research Summary

Overview

Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
Keywords: Pricing; Pricing Policies; Channel Management; Online Marketing; Online Retail; Field Experiment; Analytics; Econometric Analysis
  • June 2013
  • Article

How to Profit from 'Lean Advertising'

By: Thales S. Teixeira
This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details
Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry
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  • 19 Dec 2018
  • News

With Online Shopping Edging Out Brick-and-Mortar Stores, What's A Mall Santa To Do?

  • Web

Faculty - Creating Emerging Markets

Research Interests : diasporas , economic development , emerging markets , globalization , strategy Interviews Adib AlZamil Dr. R.S. Sodhi Dr. Raghunath Anant Mashelkar Muhammad Musa Mohamed Jaffer Naina Lal Kidwai Kiran Mazumdar-Shaw... View Details
  • 06 Mar 2020
  • Working Paper Summaries

Consumer Protection in an Online World: An Analysis of Occupational Licensing

Keywords: by Chiara Farronato, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson; Service
  • Web

Events - Creating Emerging Markets

the interviews undertaken by the Creating Emerging Markets project can be used in research. The speakers were Susie Pak (St. John’s), Valeria Giacomin (Bocconi) and Sudev Sheth (Lauder Institute, University of Pennsylvania). Feb 06 6 FEB... View Details
  • 11 May 2018
  • News

Online Ad Targeting Does Work—As Long As It's Not Creepy

  • Web

Power and Influence for Positive Impact | HBS Online

conversations. Juliana Casale Head of Marketing at Crazy Egg HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career. Corina... View Details