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Show Results For
- All HBS Web
(1,986)
- People (3)
- News (438)
- Research (1,230)
- Events (20)
- Multimedia (13)
- Faculty Publications (644)
- 07 Oct 2008
- Working Paper Summaries
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
- Web
Power and Influence for Positive Impact | HBS Online
conversations. Juliana Casale Head of Marketing at Crazy Egg HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career. Corina... View Details
- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
- Research Summary
Overview
Professor Israeli utilizes econometric methods and field experiments to study pricing and channel management. Her current research examines how the prevalence of the online channel affects both the interactions between manufacturers and their downstream channel... View Details
- 06 Mar 2019
- News
Tesla’s Online Selling Is a Big Bet on Millennials
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
- 20 Jul 2016
- News
How Amazon Adapted Its Business Model to India
- Web
Business and Climate Change Course | HBS Online
like a new person, with a new thought process, driven by purpose, committed to doing the right thing." Mayank Dubey Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a... View Details
- June 2013
- Article
How to Profit from 'Lean Advertising'
By: Thales S. Teixeira
This article introduces the concept of Lean Advertising, i.e., how to use non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways in which... View Details
Keywords: Viral Advertising; Viral Ads; Online Marketing; Lean Advertising; Digital Marketing; Advertising; Advertising Industry
Teixeira, Thales S. "How to Profit from 'Lean Advertising'." Harvard Business Review 91, no. 6 (June 2013): 23–25.
- Fast Answer
Consumer goods: market research
eMarketer
Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Statista
Enter "market share" and the... View Details
Provides updated market data, statistics and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Statista
Enter "market share" and the... View Details
- February 2019
- Teaching Note
Zalora Philippines: From Growth to Profitability
By: Donald Ngwe
Teaching Note for HBS No. 517-009. View Details
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
- 08 Nov 2021
- News
As Online Car Shopping and Prices Surge, CarGurus Rides the Wave
- 01 Jun 2018
- News
Disrupting India’s Dental Market
all confined to India, although some of the auxiliary services Clove has developed could be marketed beyond. For example, Singh created an online marketplace for dental instruments and equipment, called... View Details
Keywords: Sasha Issenberg
- 2015
- Other Unpublished Work
Viral Videos: The Dynamics of Online Video Advertising Campaigns
By: Lingling Zhang, Clarence Lee and Anita Elberse
- 01 Mar 2011
- News
Swap ’Em If You Got ’Em
Hall (right): An online market for military personnel. Blake Hall (MBA ’10) grew up in a military family, became an Army Ranger, and was a platoon leader in Iraq for fifteen months. A conversation with a... View Details
- 24 Mar 2008
- Working Paper Summaries
Optimal Deterrence when Judgment-Proof Agents Are Paid In Arrears—With an Application to Online Advertising Fraud
- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped View Details