Publications

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a... View Details

Keywords: Sean Silverthorne

2015
Book

MOVE: Putting America's Infrastructure Back in the Lead

By: Rosabeth M. Kanter

Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details

25 Jan 2024
Research & Ideas

Being a Team Player: Why College Athletes Succeed in Business

“The question is how important those networks and friendships are later in life,” Gompers says. “It's something we definitely want to explore.” There may also be implications for diversity, equity, and inclusion in corporations and... View Details

Keywords: by Rachel Layne

Web

Students on the Job Market - Doctoral

and trade flows of dual-use goods respond to changes in the security environment over time. To put structure on the national security externality, we introduce military procurement into a trade network model and add a military contest to... View Details

09 Sep 2008
First Look

First Look: September 9, 2008

that a leading affiliate network could have invoked an optimal payment delay to eliminate 71% of fraud without decreasing profit. Download the paper: http://www.hbs.edu/research/pdf/08-072.pdf Secrets of the Academy: The Drivers of... View Details

Keywords: Sean Silverthorne

November 2018
Case

Goldman Sachs: The 10,000 Small Businesses Program

By: Leonard A. Schlesinger and Aldo Sesia

In 2008, Goldman Sachs started the 10,000 Small Businesses program to help small businesses in the United States by providing education and a network of support—at no cost —and access to capital. It required the firm to create a new business ecosystem with a wide... View Details

Keywords: Ecosystem; Public/private Partnership; Small Business; Programs; Education; Partners and Partnerships; Philanthropy and Charitable Giving; United States

February 2006 (Revised June 2007)
Case

Atheros Communications

By: Thomas R. Eisenmann and Lauren Barley

Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of "Wi-Fi" technology. Two factions... View Details

Keywords: Intellectual Property; Standards; Wireless Technology; Semiconductor Industry; United States

June 2011 (Revised September 2011)
Case

Exchange-Traded Funds at Vanguard (A)

By: Robert C. Pozen and Steven Vickers

Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs) in early 2000. ETFs, first created in the early 1990s, combined aspects of traditional mutual funds and closed-end funds. The US ETF industry had reached... View Details

Keywords: Investment Funds; Managerial Roles; Growth and Development Strategy; Experience and Expertise; Market Entry and Exit; Network Effects; Profit; Business and Shareholder Relations; Product Launch; Asset Management; Distribution Channels; Ownership; Financial Services Industry; United States

2024
Working Paper

Hidden Alpha

By: Manuel Amman, Alexander Cochardt, Lauren Cohen and Stephan Heller

This paper documents the central role of hidden connections between fund managers and firm officers in financial markets, drawing on an extensive dataset of over 100 thousand manually identified Facebook profiles and their 35 million Facebook friends. Our findings... View Details

Keywords: Returns; Investment Return; Networks

Read Now

December 2022
Case

Mission Produce in 2022

By: Forest Reinhardt, Jose B. Alvarez and Natalie Kindred

Founded by CEO Steve Barnard in 1983, California-based Mission Produce was a leading supplier of Hass avocados with a global sourcing, marketing, and distribution network and $892 million in 2021 sales. Barnard had been influential in the global avocado trade’s... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Consumer Products Industry; United States; California; Peru; Guatemala; Colombia; Mexico; Chile

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

demographics, first in the US and later throughout much of the world. The other face of the platform looks toward a wide network of 6,000 of those once-struggling small clothing factories in China. In this way, SHEIN acts as the... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

September 2017
Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively

In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details

Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami

Web

Help - Alumni

alumni community) Individuals in the MBA Class of 2006 or earlier having completed one year of the HBS MBA program Central and Eastern European Teachers' Program (ETP) Doctor of Commercial Science (DCS) The General Manager Program (TGMP)... View Details

Web

The Hawthorne Plant – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

production, distribution, and marketing under one corporation as a way to centralize its operations and eliminate competition. Western Electric, the manufacturing unit of the company, produced telephones, cables, transmission equipment,... View Details

March 2008 (Revised December 2008)
Case

KIPP 2007: Implementing a Smart Growth Strategy

By: Stacey M. Childress and Maura Lynn Marino

After opening 60 schools in 8 years through opportunistic growth, the national office of the KIPP schools network has designed a strategy dubbed "smart growth." Each KIPP school is a separately incorporated entity led by a principal who was selected and trained by the... View Details

Keywords: Education; Organizational Culture; Entrepreneurship; Growth and Development Strategy; Education Industry; United States