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Show Results For
- All HBS Web
(480)
- People (3)
- News (126)
- Research (288)
- Events (1)
- Multimedia (2)
- Faculty Publications (67)
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- Profile
Minal Mehta
And when Bollywood was exploding across college campuses in my undergrad years at UC Berkeley, I was leading my dance team to sweep national competitions. It feels like BollyX had always been in the cards. "It was 18 months after I... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely... View Details
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- Web
Gallery - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade... View Details
- 01 Jun 1996
- News
Capitalist Revolutions Analyzed in MBA "Foundations" Course
consideration: the first (1760-1840), second (1840-1950), or third (1950-present). The mix presented fundamental business problems involving marketing, finance, operations, and human resource management. Koehn's case on Josiah Wedgwood's pottery business, for example,... View Details
Keywords: Susan Young
- 01 Oct 1998
- News
Playing to Win
Seldom, if ever, has global competition been so glamorous, or so passionately beheld. At soccer's World Cup in France this summer, hundreds of thousands of spectators and a cumulative TV audience of 37 billion cheered and wept as 32 View Details
Keywords: Garry Emmons
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
job, Morgan elaborated on that earlier comment. “Glenn Beck is enormously fascinating to me because he is undeniably a national brand,” she said. “He has a strong, multiplatform, devoted audience. It’s an audience that does not have as... View Details
- Fast Answer
Turnarounds and Transformation
Resources for identifying companies in distress and analyzing their situations Examples & articles identified using Baker resources on specific turnarounds Restauraunt Brands International 2Q23 Take... Upside Top to Bottom; Multi-Year... View Details
- 01 Oct 2002
- News
Ann M. Fudge
from corporations and boardrooms to national magazines to a project to elect a woman President of the United States. Upon graduation, Fudge went to work for General Mills and advanced from marketing assistant to marketing director in six... View Details
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
Museum of our National Heritage in Lexington, Massachusetts and to explore the question of how this exhibit changes our understanding of women's roles in American economic history. Virginia G. Drachman, a professor of history at Tufts... View Details
Keywords: by Laura Linard
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
cosmopolitan business class is bringing these different worlds closer together. Despite national differences, these transnational road warriors frequently have a common grounding in education, professional background, and global popular... View Details
Keywords: by Garry Emmons
- Profile
Jenny Tison
summer internships. At J.P. Morgan, Jenny learned that, “banking was not for me.” An internship at the Pentagon, as a junior program analyst, confirmed her enthusiasm for math and measuring performance. An entrepreneurial venture – selling View Details
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Mar 2025
- News
Step By Step
I started running at HBS, in the month between the end of classes and Commencement. I was born with asthma, so sports in general were never my forte, but the overwhelming nature of prepping cases and recruiting meant my physical condition had worsened. Once I’d made it... View Details
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
COVID-19 is creating unprecedented strains on food security worldwide. The United Nations' World Food Programme warns that the pandemic could almost double the number of people facing food crises in low- and middle-income populations to 265 million by the end of 2020.... View Details
- 01 Jun 2005
- News
Do You Speak Business?
of familiarity, cultural gulfs and local differences often remain hidden. Amid these conflicting realities, however, HBS alumni report anecdotal evidence that a youthful and growing cosmopolitan business class is bringing these different worlds closer together. Despite... View Details
Keywords: Garry Emmons