Publications

February 2015
Case

TouchTunes and the Connected Digital Jukebox Platform

By: Alan MacCormack and Noah Fisher

The case describes innovation and new product development at TouchTunes, the leader in the Digital Jukebox market. In March 2013, after releasing its innovative "Virtuo" jukebox developed in collaboration with frog design, TouchTunes was at a crossroads. Having... View Details

Keywords: Innovation; Design; R＆D; Outsourcing; Platform Strategy; Digital Media; Digital Platforms; Growth and Development Strategy; Innovation and Invention; Product Development; Music Industry

2008
Case

The Hype: Group exercise (5 Roles)

Keywords: Music Industry

May 2008
Supplement

Kenny Kahn at Muzak (B)

By: Linda A. Hill and Emily Stecker

Supplemental Material for 408-057 View Details

Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry

Find at Harvard

23 Jan 2019
Blog Post

The First Five Years: '30 under 30' Edition

mainstream music industry today made all of the hard work of the past decade deeply worth it.” Tucker: “I think professionally it provides nice exposure for the work we have been doing here at Troy Capital.... View Details

17 Jan 2019
News

The First Five Years: ‘30 Under 30’ Edition

doing things as an entrepreneur and activist, you can often feel solo in your journey or that you are operating on the periphery of mainstream culture. So being recognized with such a prestigious accolade alongside many leaders of the mainstream View Details

August 1988 (Revised November 1989)
Case

Reebok International Ltd.

By: John A. Quelch

Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details

Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Advertising Industry; Advertising Industry

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should... View Details

Keywords: by Sean Silverthorne

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

Portrait Project

Clive Chang

I will create. I will create art in its most visceral, intellectual, and emotionally charged sense. I will produce music and theater that challenges, excites, and provokes action for the casual Broadway spectator as much as it does for... View Details

15 Dec 2024
News

Origin Story: Tasila Banda (MBA/MPP 2025)

First love: Performing. “I spent pretty much every weekend from the age of five singing, acting, and dancing at the local theater school.” Take a bow: “My dad is originally from Zambia. Back in the day he bought rudimentary music software and laid down guitar tracks... View Details

Keywords: Julia Hanna

March 2023
Case

FinTunes, Inc., Board of Directors

By: Lynn S. Paine and Jennifer Fonstad

The board of FinTunes, Inc., a start-up aimed at helping musicians distribute their work and manage their finances, must decide among three candidates to serve as the company’s first independent director. The terms of FinTunes’ last round of financing provided that the... View Details

Keywords: Business Startups; Entrepreneurship; Governing and Advisory Boards; Corporate Governance; Music Industry; Los Angeles; California