Marketing Partnerships - Publications - Faculty & Research

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

for labor, spending heavily to lure away incumbent talent from competitive firms, while decrying the lack of skilled talent. Developing partnerships The key for employers is to recognize both how their own actions create a shortage of... View Details

Keywords: by Rachel Layne; Information Technology; Technology

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

October 2001 (Revised August 2005)
Case

Zipcar

By: Myra M. Hart and Wendy Carter

Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity... View Details

Keywords: Entrepreneurship; Financing and Loans; Leadership Development; Venture Capital; Business Strategy; Growth and Development Strategy; Business Plan; Budgets and Budgeting; Management Teams; Partners and Partnerships; Marketing Strategy; Brands and Branding; Auto Industry; Service Industry

Citation

Educators

Purchase

Web

Faculty & Research - Global

Several issues confronted Moleskine: too many new products and offerings; soiled regions and departments; a lack of accountability among employees; lagging online sales; and, distribution partnerships that had not been reviewed in some... View Details

Web

Technology & Innovation - Faculty & Research

heterogeneous telecommunication costs arising from different regulatory regimes) strengthens our results. 2014 Working Paper Bridging Science and Technology Through Academic-Industry Partnerships By: Sen Chai and Willy C. Shih Scientific... View Details

Web

Fellowships - Business History

and pedagogical efforts such as the Creating Emerging Markets (CEM) Project, outstanding archival services through the Baker Library Special Collections, and a wonderful atmosphere of collegiality...HBS provided the perfect setting to... View Details

11 Dec 2012
First Look

First Look: Dec. 11

and Efficiency in the Market for IP Addresses Authors:Edelman, Benjamin, and Michael Schwarz Abstract We consider market rules for the transfer of IP addresses, numeric identifiers required by all computers... View Details

Keywords: Sean Silverthorne

30 Nov 2021
In Practice

What's the Role of Business in Confronting Climate Change?

The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental... View Details

Keywords: by Lynn Schenk and Dina Gerdeman

Web

HBS - The year in Review

experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A. Karp Strategy Shirley Lu... View Details

Web

Mid-US - Global

leadership principles that could contribute to her continued success as she enters the cognac market and considers what other leaders can learn from her journey. The podcast is available here . July 2024 FELLOWSHIP The Road to... View Details

Web

Europe - Global

too many new products and offerings; soiled regions and departments; a lack of accountability among employees; lagging online sales; and, distribution partnerships that had not been reviewed in some time. Riccardi needed to prioritize... View Details

02 Jun 2010
First Look

First Look: June 2

stick with practicing medicine. This essay argues that physicians currently in practice could be equipped over time with the management skill necessary to develop and implement new models of primary care. A Choice Prediction Competition for View Details

Keywords: Martha Lagace

Web

Entrepreneurship - Faculty & Research

describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details

Web

Business History - Faculty & Research

and traces the evolution of their environmental strategies in response to growing evidence of pollution and resulting political pressures. The variety of capitalism literature has suggested that the German coordinated market economy model... View Details

Web

2023 Reunion Presentations - Alumni

the future of the field. Turning the Great Resignation into the Great Attraction Associate Professor Ethan Bernstein (MBA 2002, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on... View Details

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

officer Ken Lay made him president of Enron's new trading operations. In 2001, Skilling was named CEO. Before 1997, Enron was an innovative and profitable player in the newly deregulated natural gas industry. Skilling's big idea was to create fluid and transparent... View Details

Keywords: by Martha Lagace; Energy; Utilities

August 2009 (Revised April 2012)
Case

Genzyme's CSR Dilemma: How to Play its HAND

By: Christopher A. Bartlett, Tarun Khanna and Prithwiraj Choudhury

Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details

Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry

Citation

Educators

Purchase

View Details

Keywords: federal government; real estate

01 Sep 2023
News

Solving for Z

And purpose was considered part of your personal life, not part of your professional life.” The preferences and predilections of Gen Z might not matter quite so much if the labor market weren’t so tight and if Gen Zers weren’t so... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

November 2006 (Revised March 2012)
Case

Clocky: The Runaway Alarm Clock

By: Elie Ofek and Eliot Sherman

Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from... View Details

Keywords: Management; Product Positioning; Partners and Partnerships; Production; Marketing Strategy; Media; Entrepreneurship; Independent Innovation and Invention; Product Launch

Citation

Educators

Purchase