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  • All HBS Web  (15,478)
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Show Results For

  • All HBS Web  (15,478)
    • People  (49)
    • News  (3,556)
    • Research  (9,472)
    • Events  (87)
    • Multimedia  (134)
  • Faculty Publications  (6,804)
← Page 14 of 15,478 Results →
  • 20 Jul 2015
  • News

Harvard Professor Has a Big Idea for the Future of Health Care Shopping

  • April 2012
  • Article

The Predictive Value of Accruals and Consequences for Market Anomalies

By: Francois Brochet, Seunghan Nam and Joshua Ronen
We revisit the role of the cash and accrual components of accounting earnings in predicting future cash flows using out-of-sample predictions and market value of equity as a proxy for all future cash flows. We find that, on average, accruals improve upon current cash... View Details
Keywords: Forecasting and Prediction; Investment Return; Value; Equity; Markets; Cash Flow; Information Management; Accrual Accounting; Earnings Management; Corporate Governance; Stocks
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Brochet, Francois, Seunghan Nam, and Joshua Ronen. "The Predictive Value of Accruals and Consequences for Market Anomalies." Journal of Accounting, Auditing & Finance 27, no. 2 (April 2012).
  • January 2019 (Revised February 2024)
  • Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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Israeli, Ayelet. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Teaching Note 519-056, January 2019. (Revised February 2024.)
  • 2016
  • Working Paper

Market Design for Altruistic Supply: Evidence from the Lab

By: Robert Slonim and Carmen Wang
Volunteer supply is widespread. Yet without a price, inefficiencies occur due to suppliers’ inability to coordinate with each other and with demand. In these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically... View Details
Keywords: Laboratory Experiments; Volunteering; Public Goods Provision; Market Design; Philanthropy and Charitable Giving; Economics
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Slonim, Robert, and Carmen Wang. "Market Design for Altruistic Supply: Evidence from the Lab." Harvard Business School Working Paper, No. 16-112, March 2016.
  • January 2014 (Revised February 2015)
  • Case

YouTube for Brands

By: Thales Teixeira and Leora Kornfeld
This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details
Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Advertising Industry; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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Teixeira, Thales, and Leora Kornfeld. "YouTube for Brands." Harvard Business School Case 514-048, January 2014. (Revised February 2015.)
  • 20 Oct 2022
  • Other Presentation

4 Business Ideas That Changed the World: Shareholder Value

By: Adi Ignatius, Lynn Paine, Mihir Desai and Carola Frydman
A roundtable conversation appraises the 50-year reign of shareholder primacy and the growing backlash against it today.

The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The... View Details
Keywords: Shareholder Value Maximization; Business and Shareholder Relations
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"4 Business Ideas That Changed the World: Shareholder Value." HBR IdeaCast (podcast), Harvard Business Review Group, October 20, 2022.
  • 06 Aug 2014
  • News

Constant challenges, no certainties for new CEOs at Market Basket

  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

and producing things for everyone else.” You Might Also Like: University of the Future: Finding the Next World Leaders in Higher Ed The Best Person to Lead Your Company Doesn't Work There—Yet Why a Failed Startup Might Be Good View Details
Keywords: by Rachel Layne; Technology
  • November 2019
  • Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning
When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details
Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention
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Hasan, Sharique, and Rembrand Koning. "Conversations and Idea Generation: Evidence from a Field Experiment." Art. 103811. Research Policy 48, no. 9 (November 2019).
  • March 2020
  • Teaching Note

The Boss Has the Wrong Idea

By: Katherine B. Coffman, Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis and Kathleen L. McGinn
Teaching Note for HBS Nos. 920-023 and 920-024. View Details
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Coffman, Katherine B., Alison Wood Brooks, Judith A. Clair, Katherine Chen, Manuela Collis, and Kathleen L. McGinn. "The Boss Has the Wrong Idea." Harvard Business School Teaching Note 920-053, March 2020.
  • October 1991
  • Background Note

Market Research

By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
Keywords: Research; Markets
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Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
  • Clubs

Marketing Club

Keywords: Marketing; Marketing
  • May 1982
  • Article

Assessing Competition in the Market for Corporate Acquisitions

By: R. S. Ruback
Keywords: Mergers and Acquisitions; Competition; Markets
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Ruback, R. S. "Assessing Competition in the Market for Corporate Acquisitions." Seminar on the Analysis of Security Prices, Proceedings 27, no. 1 (May 1982): 251–270.
  • November 2019
  • Teaching Note

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta
Teaching Note for HBS No. 319-002. This teaching note pairs with a case on economist and entrepreneur Magnus Resch, who is on a mission to make the art market more transparent. He has built the Magnus app, which catalogues the price and transaction history of millions... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
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McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Teaching Note 320-021, November 2019.
  • December 2010
  • Teaching Note

Urban Decay: A Great Idea (TN)

By: Lena G. Goldberg and Chad Carr
Teaching Note for 311082. View Details
Keywords: Management; Urban Scope
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Goldberg, Lena G., and Chad Carr. "Urban Decay: A Great Idea (TN)." Harvard Business School Teaching Note 311-082, December 2010.
  • October 2011 (Revised March 2015)
  • Case

Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer

By: Willy Shih and Nancy Hua Dai
As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to... View Details
Keywords: Market Entry and Exit; Problems and Challenges; Auto Industry; China
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Shih, Willy, and Nancy Hua Dai. "Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer." Harvard Business School Case 612-029, October 2011. (Revised March 2015.)
  • Jul 15 2015
  • Testimonial

Putting More Ideas on the Table

  • 24 Nov 2014
  • News

Inventing Products is Less Valuable Than Inventing Ideas

  • March 2008
  • Course Overview Note

Dynamic Markets

By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory
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Coval, Joshua D., and Erik Stafford. "Dynamic Markets." Harvard Business School Course Overview Note 208-143, March 2008.​
  • 1997
  • Working Paper

Corporate Strategies for Emerging Markets in Business Groups

By: Tarun Khanna and Krishna G. Palepu
Citation
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Khanna, Tarun, and Krishna G. Palepu. "Corporate Strategies for Emerging Markets in Business Groups." Harvard Business School Working Paper, No. 97-060, February 1997.
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