Publications

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

September 2024
Supplement

Revenue Solutions, LLC (B)

By: Richard S. Ruback and Royce Yudkoff

Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details

Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California

November 1993
Case

FCB and Publicis (C): The German-Led Network

By: Rosabeth M. Kanter and Pamela A. Yatsko

After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details

Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Advertising Industry; France; Germany; United States; Europe

March 1999 (Revised November 2001)
Case

Honda-Rover (C): "The Sting"

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

January 1988 (Revised May 1988)
Case

General Motors' Asian Alliances

By: Joseph L. Badaracco Jr.

Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details

Keywords: Joint Ventures; Cost Management; Globalized Firms and Management; Problems and Challenges; Alliances; Risk and Uncertainty; Adoption; Corporate Strategy

31 Jul 2018
First Look

New Research and Ideas, July 31, 2018

cryptocurrency, will power part of the project. Executives at Maersk believe that blockchain technology can provide much needed transparency to the global supply chain. Maersk plans to launch the blockchain trade platform as an independent View Details

Keywords: Dina Gerdeman

September 2010
Teaching Note

The Challenges of Launching a Start-Up in China: Dorm99.com (TN)

By: F. Warren McFarlan

Teaching Note for 307075. View Details

Keywords: Internet and the Web; Capital; Investment; Joint Ventures; Product Launch; Business and Government Relations; Entrepreneurship; Opportunities; Business Startups; Problems and Challenges; Social and Collaborative Networks; Beijing

19 Nov 2001
Research & Ideas

Alfred Chandler on the Electronic Century

first-movers in radio were the Radio Corporation of America (RCA), a joint venture of the three leading United States producers of electrical and telecommunications equipment, and the German company... View Details

Keywords: by Alfred D. Chandler, Takashi Hikino & Andrew Von Nordenflycht; Computer; Consumer Products; Electronics; Manufacturing; Technology

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

joint venture between three television broadcasters, perhaps signal that other industries have learned from the music industry. Q: What are you working on now? A: I am working on a number of research... View Details

Keywords: by Sean Silverthorne; Music

24 Aug 2010
First Look

First Look: August 24

Canada—grow its own retirement business, find a joint venture partner, or sell the business. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311023-PDF-ENG Delta Electronics Hybrid Power Train Willy... View Details

Keywords: Sean Silverthorne

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

company could hope to offer any customer. Beyond the daunting technology, Bronner's notion also depended on persuading national partners to direct their marketing budgets toward this kind of unproven customer reward. And meeting both those challenges meant the new... View Details

Keywords: by John S. Rosenberg

November 2019
Other Article

Corrigendum to "Multilateral Matching"

By: Keisuke Bando, Toshiyuki Hirai, John William Hatfield and Scott Duke Kominers

We identify an error in the claim by Hatfield and Kominers (2015) that every stable outcome in the setting of multilateral matching with contracts is efficient. We then show that the result can be recovered under a suitable differentiability condition. View Details

Keywords: Matching; Stability; Competitive Equilibrium; Networks; Joint Ventures; Balance and Stability

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August 2003 (Revised March 2004)
Case

Waltz on the Danube

By: Arthur I Segel, Vincent Dessain and Anais Loizillon

Describes the intricate parts of an early real estate deal from the standpoint of the developer including feasibility analysis, market choice, acquisition of land, project development, design and construction issues, investment returns, and equity financing issues.... View Details

Keywords: Joint Ventures; Management; Property; Project Finance; Real Estate Industry; Germany; Hungary

08 Apr 2011
Research & Ideas

Will the Japan Disaster Remake the Landscape for Green Energy in Asia?

to see more joint ventures in China. Turbine prices have dropped very significantly, and the efficiency has increased significantly, as well," said Samantha Ko, executive director of the China WindPower... View Details

Keywords: by Dennis Fisher; Energy; Utilities

16 Sep 2008
First Look

First Look: September 16, 2008

Minimizing Joint Gains: An Ethical Dilemma? Authors:Stephen M. Garcia, Max H. Bazerman, and Dale T. Miller Abstract People prefer maximizing joint gains (e.g., self gets $600 / counterpart gets $800) instead... View Details

March 1994
Case

Ministry of Privatization

By: Thomas R. Piper

Keywords: International Finance; Joint Ventures; Privatization