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      • Faculty Publications  (634)

      International MarketingRemove International Marketing →

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      • October 2013
      • Supplement

      Dongfeng Nissan's Venucia (B)

      By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
      The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
      Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
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      Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (B)." Harvard Business School Supplement 714-015, October 2013.
      • October 2013
      • Supplement

      Dongfeng Nissan's Venucia (C)

      By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
      The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
      Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
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      Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (C)." Harvard Business School Supplement 714-016, October 2013.
      • October 2013
      • Case

      Dongfeng Nissan's Venucia (A)

      By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan
      The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details
      Keywords: China; Japan; Cross-cultural/cross-border; Multinational Firms; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan
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      Reinhardt, Forest, Mayuka Yamazaki, and G.A. Donovan. "Dongfeng Nissan's Venucia (A)." Harvard Business School Case 714-014, October 2013.
      • September 2013 (Revised June 2014)
      • Case

      Rana Plaza: Workplace Safety In Bangladesh (A)

      By: John A. Quelch and Margaret L. Rodriguez
      On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details
      Keywords: Marketing; Public Health; Safety; Workplace; Human Rights; Apparel and Accessories Industry; Bangladesh
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      Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety In Bangladesh (A)." Harvard Business School Case 514-034, September 2013. (Revised June 2014.)
      • September–October 2013
      • Article

      The Role of Organizational Scope and Governance in Strengthening Private Monitoring

      By: Lamar Pierce and Michael W. Toffel
      Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and... View Details
      Keywords: Crime and Corruption; Decision Choices and Conditions; Corporate Accountability; Governance Compliance; Policy; Management Practices and Processes; Demand and Consumers; Market Design; Market Entry and Exit; Market Transactions; Service Delivery; Service Operations; Business Processes; Organizational Structure; Performance Effectiveness; Performance Expectations; Practice; Transportation; Transportation Industry; Service Industry; United States; New York (state, US)
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      Pierce, Lamar, and Michael W. Toffel. "The Role of Organizational Scope and Governance in Strengthening Private Monitoring." Organization Science 24, no. 5 (September–October 2013): 1558–1584. (Winner of the NBS Research Impact on Practice Award from the Academy of Management (AOM) and Network for Business Sustainability (NBS))
      • 2013
      • Working Paper

      International Health Economics

      By: Mark Egan and Tomas J. Philipson
      Perhaps because health care is a local service sector, health economists have paid little attention to international linkages between domestic health care economies. However, the growth in domestic health care sectors is often attributed to medical innovations whose... View Details
      Keywords: Health Care and Treatment; Innovation and Invention; Global Range; Economics
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      Egan, Mark, and Tomas J. Philipson. "International Health Economics." NBER Working Paper Series, No. 19280, August 2013.
      • 2013
      • Chapter

      The Global and the Local in the Beauty Industry: A Historical Perspective

      By: G. Jones
      This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details
      Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America
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      Jones, G. "The Global and the Local in the Beauty Industry: A Historical Perspective." Chap. 1 in Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century, edited by Hartmut Berghoff and Thomas Kuhne, 25–40. Worlds of Consumption. New York: Palgrave Macmillan, 2013.
      • July 15, 2013
      • Other Article

      Pseudo-flexible Exchange-rate Regimes

      By: Laura Alfaro and Fabio Kanczuk
      According to the IMF, last decade saw a number of countries actively managing their exchange rates. Is this a good way for emerging economies to protect themselves from the large swings of international markets? This column presents a new "pseudo-flexible" exchange... View Details
      Keywords: Flexibility; International Markets; Managing Exchange Rates; Currency Exchange Rate
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      Alfaro, Laura, and Fabio Kanczuk. "Pseudo-flexible Exchange-rate Regimes." Vox, CEPR Policy Portal (July 15, 2013).
      • June–July 2013
      • Article

      Firm Rivalry, Knowledge Accumulation, and MNE Location Choices

      By: Juan Alcacer, Cristian Deszo and Minyuan Zhao
      The international business (IB) literature has mostly emphasized the impact of location and firm characteristics on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that... View Details
      Keywords: Geographic Location; Competition; Multinational Firms and Management; Knowledge Acquisition; Game Theory; Global Strategy
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      Alcacer, Juan, Cristian Deszo, and Minyuan Zhao. "Firm Rivalry, Knowledge Accumulation, and MNE Location Choices." Special Issue on The Multinational in Geographic Space. Journal of International Business Studies 44, no. 5 (June–July 2013): 504–520.
      • May 2013
      • Teaching Plan

      High Wire Act: Credit Suisse and Contingent Capital

      By: Clayton Rose and David Lane
      Late in 2010, Credit Suisse CEO Brady Dougan and his team considered whether or not to issue contingent capital, which Swiss regulators would require by 2019. They faced a number of substantial issues, including: Would contingent capital actually work as conceptualized... View Details
      Keywords: Financial Institutions; Capital Markets; Financial Crisis; Decision Choices and Conditions; Leadership; International Finance; Financial Liquidity; Risk and Uncertainty; Competitive Strategy; Financial Services Industry; Switzerland
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      Rose, Clayton, and David Lane. "High Wire Act: Credit Suisse and Contingent Capital." Harvard Business School Teaching Plan 313-048, May 2013.
      • April 2013
      • Teaching Plan

      Barclays and the LIBOR Scandal

      By: Clayton S. Rose and Aldo Sesia
      In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details
      Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
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      Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal ." Harvard Business School Teaching Plan 313-108, April 2013.
      • April 2013 (Revised October 2013)
      • Case

      National Instruments

      By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
      This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
      Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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      Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
      • March 2013
      • Case

      Grupo ABC and Nizan Guanaes's Path from Brazil to the World

      By: Rosabeth Moss Kanter, Gustavo Herrero and Ricardo Reisen De Pinho
      Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the top 10 by 2015. Grupo ABC thrived by identifying national (Brazilian) challenges and incorporating... View Details
      Keywords: Management; Global Business; Advertising Agency; Opportunities; Globalized Firms and Management; Advertising; Global Strategy; Business Strategy; Digital Marketing; Advertising Industry; Brazil
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      Kanter, Rosabeth Moss, Gustavo Herrero, and Ricardo Reisen De Pinho. "Grupo ABC and Nizan Guanaes's Path from Brazil to the World." Harvard Business School Case 313-095, March 2013.
      • March 2013
      • Case

      Currency Wars

      By: Laura Alfaro and Hilary White
      In February 2013, the G-20 finance ministers met in Moscow, Russia to discuss the rising anxieties over a potential international currency war. It was speculated that certain countries were purposely devaluing their currencies in order to improve their competitiveness... View Details
      Keywords: Currency; Competitiveness; Trade Policy; Devaluation; Exchange Rate; Monetary Policy; Quantitative Easing; Inflation Targeting; Capital Flows; Central Banking; Currency Exchange Rate; Competitive Strategy; Emerging Markets; Policy; Trade; Conflict and Resolution; Banking Industry; Public Administration Industry; Moscow
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      Alfaro, Laura, and Hilary White. "Currency Wars." Harvard Business School Case 713-074, March 2013.
      • 2013
      • Working Paper

      Entrepreneurs, Firms and Global Wealth since 1850

      By: G. Jones
      This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently... View Details
      Keywords: Institutional Change; Political Economy; Emerging Economies; Developing Countries; Industrial Development; Culture; Human Capital; Economic History; History; Wealth and Poverty; Business History; Emerging Markets; Globalization; Developing Countries and Economies; Manufacturing Industry; Mining Industry; Service Industry; Latin America; Asia; North and Central America; Africa; South America; Europe
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      Jones, G. "Entrepreneurs, Firms and Global Wealth since 1850." Harvard Business School Working Paper, No. 13-076, March 2013.
      • March 2013 (Revised October 2013)
      • Supplement

      Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

      By: Ranjay Gulati and Luciana Silvestri
      This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details
      Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
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      Gulati, Ranjay, and Luciana Silvestri. "Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)." Harvard Business School Supplement 113-117, March 2013. (Revised October 2013.)
      • February 2013 (Revised May 2013)
      • Case

      Juan Valdez: Innovation in Caffeination

      By: Michael I. Norton and Jeremy Dann
      Corporate entrepreneurs attempt to revive Colombia's famous Juan Valdez brand in the age of Starbucks, with café chain and packaged coffee ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The... View Details
      Keywords: Innovation; Branding; Global Business; Sales; Marketing; Retailing; Corporate Strategy; Organizational Change; Corporate Entrepreneurship; Brands and Branding; Innovation and Invention
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      Norton, Michael I., and Jeremy Dann. "Juan Valdez: Innovation in Caffeination." Harvard Business School Case 513-090, February 2013. (Revised May 2013.)
      • January 2013 (Revised May 2013)
      • Case

      Kunshan, Incorporated: The Making of China's Richest Town

      By: William C. Kirby, Nora Bynum, Tracy Yuen Manty and Erica M. Zendell
      In 1980, the city of Kunshan was mere countryside, registering neither on the Chinese government's nor the international business community's radar. By 2010, Kunshan had become the richest city per capita in China and a global technology powerhouse, home to companies... View Details
      Keywords: Foreign Investment; Entrepreneurship; Competition; Emerging Markets; FDI; Cross-Cultural and Cross-Border Issues; Innovation Leadership; Technology Industry; China; Taiwan Strait
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      Kirby, William C., Nora Bynum, Tracy Yuen Manty, and Erica M. Zendell. "Kunshan, Incorporated: The Making of China's Richest Town." Harvard Business School Case 313-103, January 2013. (Revised May 2013.)
      • January 2013 (Revised October 2014)
      • Case

      Barclays and the LIBOR Scandal

      By: Clayton S. Rose and Aldo Sesia
      In June of 2012, Barclays plc admitted that it had manipulated LIBOR—a benchmark interest rate that was fundamental to the operation of international financial markets and that was the basis for trillions of dollars of financial transactions. Between 2005 and 2009... View Details
      Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
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      Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal." Harvard Business School Case 313-075, January 2013. (Revised October 2014.)
      • November 2012 (Revised November 2013)
      • Case

      Persephone's Pomegranate: Crédit Agricole and Emporiki

      By: Dante Roscini, Daniela Beyersdorfer and Jerome Lenhardt
      In 2006 the French bank Crédit Agricole bought the Greek Emporiki bank, for €2.8 billion, at the peak of a bull market for bank takeovers. Six years, a major financial crisis, and €5.2 billion of losses later, in a context of great uncertainty in the European banking... View Details
      Keywords: Business and Government Relations; Currency; Development Economics; International Finance; International Relations; Banking Industry; Greece
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      Roscini, Dante, Daniela Beyersdorfer, and Jerome Lenhardt. "Persephone's Pomegranate: Crédit Agricole and Emporiki." Harvard Business School Case 713-055, November 2012. (Revised November 2013.)
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