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      • October 30, 2023
      • Article

      How Susan Tynan Disrupted a Dusty Old Industry

      By: Ranjay Gulati
      Keywords: Leadership; Management Skills; Entrepreneurship; Risk and Uncertainty; Disruptive Innovation
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      Gulati, Ranjay. "How Susan Tynan Disrupted a Dusty Old Industry." Inc.com (October 30, 2023).
      • October 2023 (Revised March 2024)
      • Case

      KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing

      By: George Serafeim, Siko Sikochi and Namrata Arora
      The problem was massive: two million hectares of African forests were lost annually to charcoal production for cooking, an area equivalent to 13 times Greater London, resulting in one billion tons of carbon emissions yearly. At the same time, an estimated 700,000... View Details
      Keywords: Clean Tech; Digital; Carbon Credits; Carbon Offsetting; Climate Change; Entrepreneurship; Energy Sources; Environmental Sustainability; Health; Market Design; Business Startups; Transition; Environmental Regulation; Policy; Energy Industry; Consumer Products Industry; Africa; Kenya; Rwanda
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      Serafeim, George, Siko Sikochi, and Namrata Arora. "KOKO Networks: Bridging Energy Transition and Affordability with Carbon Financing." Harvard Business School Case 124-022, October 2023. (Revised March 2024.)
      • October 2023
      • Teaching Note

      Metaverse Wars

      By: Andy Wu and Matt Higgins
      Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
      Keywords: Metaverse; Strategy; Social Media; Internet and the Web; Technology Adoption; Technological Innovation; Technology Industry
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      Wu, Andy, and Matt Higgins. "Metaverse Wars." Harvard Business School Teaching Note 724-400, October 2023.
      • October 2023 (Revised January 2025)
      • Case

      Sydney Loves Kevin

      By: Ryan W. Buell and Himabindu Lakkaraju
      Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details
      Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Technology Industry
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      Buell, Ryan W., and Himabindu Lakkaraju. "Sydney Loves Kevin." Harvard Business School Case 624-039, October 2023. (Revised January 2025.)
      • October 2023
      • Teaching Note

      Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models

      By: Tsedal Neeley and Tim Englehart
      Teaching Note for HBS Case No. 422-085. Dr. Timnit Gebru—a leading artificial intelligence (AI) computer scientist and co-lead of Google’s Ethical AI team—was messaging with one of her colleagues when she saw the words: “Did you resign?? Megan sent an email saying that... View Details
      Keywords: Ethics; Employment; Corporate Social Responsibility and Impact; Technological Innovation; AI and Machine Learning; Diversity; Prejudice and Bias; Technology Industry
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      Neeley, Tsedal, and Tim Englehart. "Timnit Gebru: 'SILENCED No More' on AI Bias and The Harms of Large Language Models." Harvard Business School Teaching Note 424-028, October 2023.
      • October 2023 (Revised November 2023)
      • Case

      Rheaply: Circularity For Every Business

      By: Rembrand Koning and Alicia Dadlani
      In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and... View Details
      Keywords: Business Startups; Social Entrepreneurship; Technological Innovation; Environmental Sustainability; Entrepreneurial Finance; Technology Industry; Green Technology Industry; United States; Illinois; Chicago
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      Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
      • October 2023
      • Case

      Fixie and Conversational AI Sidekicks

      By: Jeffrey J. Bussgang and Carin-Isabel Knoop
      In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
      Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States
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      Bussgang, Jeffrey J., and Carin-Isabel Knoop. "Fixie and Conversational AI Sidekicks." Harvard Business School Case 824-037, October 2023.
      • October 2023 (Revised January 2024)
      • Case

      SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)

      By: John J-H Kim, Mary C. Sauer and Emilie Billaud
      In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces... View Details
      Keywords: Family Business; Curriculum and Courses; Higher Education; Teaching; Digital Strategy; Disruptive Innovation; Knowledge Dissemination; Leading Change; Growth and Development Strategy; Management Succession; Resource Allocation; Organizational Structure; Education Industry; Europe; Spain
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      Kim, John J-H, Mary C. Sauer, and Emilie Billaud. "SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)." Harvard Business School Case 324-050, October 2023. (Revised January 2024.)
      • October 2023
      • Case

      Vida Health: Transforming Chronic Disease Treatment

      By: William Sahlman and Nicole Tempest Keller
      San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details
      Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco
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      Sahlman, William, and Nicole Tempest Keller. "Vida Health: Transforming Chronic Disease Treatment." Harvard Business School Case 824-001, October 2023.
      • October 2023
      • Case

      Recruit Holdings Co. Ltd.: Managing Innovation and Trust in the Age of AI

      By: Sandra J. Sucher, Marilyn Morgan Westner and Bethelehem Y Araya
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      Sucher, Sandra J., Marilyn Morgan Westner, and Bethelehem Y Araya. "Recruit Holdings Co. Ltd.: Managing Innovation and Trust in the Age of AI." Harvard Business School Case 324-025, October 2023.
      • October 2023
      • Supplement

      Recruit Holdings Co. Ltd.: Managing Innovation and Trust in the Age of AI (B)

      By: Sandra J. Sucher, Marilyn Morgan Westner and Bethelehem Y Araya
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      Sucher, Sandra J., Marilyn Morgan Westner, and Bethelehem Y Araya. "Recruit Holdings Co. Ltd.: Managing Innovation and Trust in the Age of AI (B)." Harvard Business School Supplement 324-026, October 2023.
      • October 2023
      • Case

      Managing Innovation at Atrium Health: 'Never Let a Good Crisis Go To Waste' (Abridged)

      By: Derek van Bever, Rory McDonald and Anibha Singh
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      van Bever, Derek, Rory McDonald, and Anibha Singh. "Managing Innovation at Atrium Health: 'Never Let a Good Crisis Go To Waste' (Abridged)." Harvard Business School Case 324-014, October 2023.
      • October 2023 (Revised April 2024)
      • Case

      ghSMART & Co: Building and Scaling a Time Smart Firm

      By: Ashley Whillans and Sara Coronel Rodriguez
      "For ghSMART, freedom is the first principle from which all good things flow”—Geoff Smart, Chairman and Founder, ghSMART. ghSMART was a leadership advisory firm that was grounded in the principle of freedom. Talented Consultants and Partners could work remotely from... View Details
      Keywords: Time; Consulting Firms; Time Management; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Knowledge Sharing; Organizational Culture; Going Public; Partners and Partnerships; Expansion; Reputation
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      Whillans, Ashley, and Sara Coronel Rodriguez. "ghSMART & Co: Building and Scaling a Time Smart Firm." Harvard Business School Case 924-009, October 2023. (Revised April 2024.)
      • October 2023
      • Case

      Driving Sustainability at AB InBev

      By: Ethan Rouen and Antonio Manuel Oftelie
      It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details
      Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico
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      Rouen, Ethan, and Antonio Manuel Oftelie. "Driving Sustainability at AB InBev." Harvard Business School Case 124-037, October 2023.
      • October 2023 (Revised November 2023)
      • Case

      Recycle & Re-Match: The Future of Soccer Turfs

      By: George Serafeim, Lena Duchene and Carlota Moniz
      By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details
      Keywords: Carbon Emissions; Carbon Abatement; Sustainability; Recycling; Waste Management; Technology; Entrepreneurial Management; Business Growth and Maturation; Business Model; Decisions; Energy Conservation; Investment Return; Profit; Technological Innovation; Patents; Growth and Development Strategy; Market Entry and Exit; Digital Platforms; Wastes and Waste Processing; Business Strategy; Competition; Expansion; Technology Adoption; Sports; Environmental Sustainability; Entrepreneurship; Green Technology Industry; Service Industry; Manufacturing Industry; Rubber Industry; Sports Industry; Denmark; Netherlands; France; United States; Pennsylvania; Europe
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      Serafeim, George, Lena Duchene, and Carlota Moniz. "Recycle & Re-Match: The Future of Soccer Turfs." Harvard Business School Case 124-032, October 2023. (Revised November 2023.)
      • October 2023
      • Article

      Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?

      By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley Koo
      We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a... View Details
      Keywords: Nonstop Flights; Collaborative Innovation and Invention; Patents; Research and Development; Air Transportation Industry
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      Bahar, Dany, Prithwiraj Choudhury, Do Yoon Kim, and Wesley Koo. "Innovation on Wings: When Do Nonstop Flights Matter for Global Innovation?" Management Science 69, no. 10 (October 2023): 6202–6223.
      • October 14, 2023
      • Article

      Will Consumers Buy Selfish Self-Driving Cars?

      By: Julian De Freitas
      Keywords: AI and Machine Learning; Ethics; Technological Innovation; Safety; Auto Industry
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      De Freitas, Julian. "Will Consumers Buy Selfish Self-Driving Cars?" Wall Street Journal (October 14, 2023), C5.
      • September 2023 (Revised March 2025)
      • Teaching Note

      Accelerating AI Adoption in the U.S. Air Force

      By: Maria P. Roche
      Teaching Note for HBS Case No. 723-429. View Details
      Keywords: AI; "USA,"; Military; Strategy; Innovation; Economic Growth; Organizational Design; Technology
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      Roche, Maria P. "Accelerating AI Adoption in the U.S. Air Force." Harvard Business School Teaching Note 724-386, September 2023. (Revised March 2025.)
      • September 2023 (Revised June 2024)
      • Case

      Kaspi.kz: Building Trust through Innovation

      By: Sandra J. Sucher, Fares Khrais and Marilyn Morgan Westner
      This case is written to help students explore how companies can maintain and develop trust while innovating, how to identify and respond effectively to warning signs that they may not be as trusted as they believe, and how being trusted can aid in expanding and growing... View Details
      Keywords: Growth and Development Strategy; Organizational Culture; Trust; Technology Adoption; Innovation and Invention; Banking Industry
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      Sucher, Sandra J., Fares Khrais, and Marilyn Morgan Westner. "Kaspi.kz: Building Trust through Innovation." Harvard Business School Case 324-022, September 2023. (Revised June 2024.)
      • September 2023
      • Technical Note

      Free and Open Source Software and Hardware

      By: Frank Nagle
      This technical note surveys the concepts of free and open source software and hardware. It introduces the concepts in general, providing a brief history of their development and numerous examples of how companies employ them in practice. Further, it identifies various... View Details
      Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Information Technology; Business Model; Open Source Distribution; Applications and Software; Information Technology Industry; Technology Industry
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      Nagle, Frank. "Free and Open Source Software and Hardware." Harvard Business School Technical Note 724-380, September 2023.
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