Publications
Publications
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- Faculty Publications (291)
- September 1995 (Revised May 2002)
- Supplement
Intel Pentium Chip Controversy (B), The
By: V.G. Narayanan and James D Evans
Supplements the (A) case. View Details
- August 1995
- Case
Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges
By: Richard L. Nolan
Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details
- June 1995 (Revised August 1995)
- Background Note
Managing IT in the 1990s: Communications Technology
By: Lynda M. Applegate and Geoffrey Bock
Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details
- June 1995 (Revised June 1996)
- Case
Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
- June 1995 (Revised June 1996)
- Case
Comp.Sys.Intel: The Internet and the Pentium Chip Controversy (B)
By: Joseph L. Badaracco Jr. and Jerry Useem
- May 1995 (Revised March 1996)
- Case
ToyWorld, Inc.: Information Technology Planning
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details
- April 1995 (Revised December 1997)
- Case
Silicon Graphics, Inc. (A)
By: Marco Iansiti and Ellen Stein
Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details
- April 1995 (Revised September 1997)
- Case
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)
A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
- February 1995 (Revised February 1997)
- Case
US WEST, Inc.: Building the Information Infrastructure
- February 1995 (Revised October 1995)
- Case
Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between
By: Lynda M. Applegate and Geoffrey Bock
Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology. View Details
- January 1995 (Revised March 1995)
- Supplement
Apple Computer 1995 (A)
By: David B. Yoffie and Takia Mahmood
Updates Apple Computer--1992. Summarizes the key strategic actions from 1992 to 1995 regarding PCs, the PowerMac, multimedia, OS licensing, and alliances with IBM. View Details
- April 1994 (Revised October 2002)
- Case
Frito-Lay, Inc.: A Strategic Transition (1987-1989)
Describes the actions taken by the new CEO to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. Ends with senior... View Details
- March 1993 (Revised June 1995)
- Case
Singapore TradeNet: The Tale Continues
By: Lynda M. Applegate, John L. King and Boon-Siong Neo
Continues the story of Singapore Network Services Pte. Ltd. (SNS), which was created to initiate and manage the creation of value-added networks for trade and other aspects of commerce in the island nation of Singapore. SNS built on its TradeNet experience to develop... View Details
- November 1992 (Revised December 1992)
- Case
Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)
By: Robert H. Hayes
The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details
- September 1991 (Revised May 1994)
- Background Note
Note on the PC Network Software Industry--1990
By: David B. Yoffie
Examines the economics, technology, customer segments, and competitors of the PC networking software industry. View Details
- September 1991 (Revised January 1998)
- Case
Chaparral Steel: Rapid Product and Process Development
By: Dorothy Leonard-Barton and Gil Preuss
One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details
- March 1991 (Revised July 1993)
- Case
Kyocera Corp.
By: John P. Kotter
Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details