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    • All HBS Web  (3,388)
      • Faculty Publications  (507)

      Industry Immersion ProgramRemove Industry Immersion Program →

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      • September 2012 (Revised December 2012)
      • Case

      Addleshaw Goddard LLP (Abridged)

      By: Robert G. Eccles, Amy C. Edmondson and James Weber
      Addleshaw-Goddard (AG), the 15th largest law firm in the UK, is seeking ways to serve larger clients on more important legal matters. Part of this strategy involves its "Client Development Centre (CDC)," an innovative idea and set of services launched by Dr. Jim Hever... View Details
      Keywords: Price; Innovation and Invention; Service Operations; Partners and Partnerships; Competitive Advantage; Diversification; Legal Services Industry; United Kingdom
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      Eccles, Robert G., Amy C. Edmondson, and James Weber. "Addleshaw Goddard LLP (Abridged)." Harvard Business School Case 413-064, September 2012. (Revised December 2012.)
      • September 2012
      • Case

      SCMS: Battling HIV/AIDS in Africa

      By: Ananth Raman, Noel Watson, Santiago Kraiselburd and Emmanuel Akili
      In 2005, USAID and the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and... View Details
      Keywords: HIV; AIDS; Procurement Coordination; Developing Countries; Healthcare; Public Health; Ethiopia; Supply Systems For Healthcare Delivery In Developing Countries; Healthcare Logistics Industry; Health Disorders; Health Care and Treatment; Service Delivery; Supply Chain Management; Logistics; Developing Countries and Economies; Programs; Transition; Strategy; Pharmaceutical Industry; Pharmaceutical Industry; Ethiopia; Africa
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      Raman, Ananth, Noel Watson, Santiago Kraiselburd, and Emmanuel Akili. "SCMS: Battling HIV/AIDS in Africa." Harvard Business School Case 613-023, September 2012.
      • 2012
      • Case

      Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'

      By: Rosabeth Moss Kanter and Anne Arlinghaus
      Shelly London and Ethics Education — 'Strengthening Our Moral Compass' 2009 AL Fellow
      Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London set out to promote... View Details
      Keywords: Leadership Skills; Ethics Education; Initiatives; Morality; Moral Compass; Prima Facie; Grassroots Movement; Ethical Reasoning; Decision-making; Social Media; Media Relations; Family Dinner Project; Public Conversations Project; Laura Chasin; Computer Games; Video Games; Quandary; Organizational Structure; Infrastructure; Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Education Industry; Education Industry; North and Central America
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      Kanter, Rosabeth Moss, and Anne Arlinghaus. "Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'." Harvard Business Publishing Case 313-028, 2012. (Harvard Advanced Leadership Initiative.)
      • 2012
      • White Paper

      Robust Enforcement Should Complement Voluntary Regulation

      By: Jodi L. Short and Michael W. Toffel
      Spurred by the anti-regulation movement that started in the 1970s, voluntary self-regulation programs have emerged in many regulatory agencies, seeking to increase cooperation between government and industry to achieve greater and more cost-effective compliance.... View Details
      Keywords: Governance Compliance; Business and Government Relations
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      Short, Jodi L., and Michael W. Toffel. "Robust Enforcement Should Complement Voluntary Regulation." Georgetown University Economic Policy Vignette, September 2012.
      • June 2012 (Revised August 2013)
      • Case

      Driving Towards a Disruption?

      By: Willy Shih and William Noble
      As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details
      Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston
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      Shih, Willy, and William Noble. "Driving Towards a Disruption?" Harvard Business School Case 612-101, June 2012. (Revised August 2013.)
      • April 2012 (Revised August 2013)
      • Case

      General Motors Technical Center India – Powertrain Engineering

      By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang
      Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details
      Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Manufacturing Industry; India
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      Shih, Willy, William Jurist, Brian McIntosh, and Helen Wang. "General Motors Technical Center India – Powertrain Engineering." Harvard Business School Case 612-074, April 2012. (Revised August 2013.)
      • February 2012 (Revised March 2014)
      • Case

      Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children

      By: Felix Oberholzer-Gee, Dennis Yao, Britta Kelley and Lizzie Gomez
      In response to growing concern about childhood obesity, in February 2006 the Council of Better Business Bureaus (CBBB) announced an initiative to examine its self-regulatory program on children's advertising. The existing program was a voluntary cross-industry program... View Details
      Keywords: Food; Advertising; Ethics; Food and Beverage Industry
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      Oberholzer-Gee, Felix, Dennis Yao, Britta Kelley, and Lizzie Gomez. "Sweet Deal—Industry Self-Regulation of Breakfast Cereal Advertising to Children." Harvard Business School Case 712-463, February 2012. (Revised March 2014.)
      • 2011
      • Other Teaching and Training Material

      Immersion Experience Program Note: Brazil

      By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee
      Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details
      Keywords: Brazil
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      Musacchio, Aldo, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau, and Felix Oberholzer-Gee. "Immersion Experience Program Note: Brazil." Harvard Business School Publishing, 2011.
      • December 2011
      • Article

      Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

      By: Shawn A. Cole, Thomas Sampson and Bilal Zia
      Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details
      Keywords: Price; Knowledge; Demand and Consumers; Emerging Markets; Banks and Banking; Education; Finance; Behavior; Service Operations; Financial Services Industry; India; Indonesia
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      Cole, Shawn A., Thomas Sampson, and Bilal Zia. "Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?" Journal of Finance 66, no. 6 (December 2011): 1933–1967.
      • December 2011 (Revised May 2014)
      • Case

      ReSource Pro

      By: Lynda M. Applegate, William R. Kerr, Elisabeth Koll and David Lane
      Matt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of... View Details
      Keywords: Geographic Location; Talent and Talent Management; Corporate Entrepreneurship; Cross-Cultural and Cross-Border Issues; Insurance Industry; Insurance Industry; China
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      Applegate, Lynda M., William R. Kerr, Elisabeth Koll, and David Lane. "ReSource Pro." Harvard Business School Case 812-031, December 2011. (Revised May 2014.)
      • November 2011 (Revised September 2012)
      • Case

      Underwater Engineer at Intel Corporation

      By: E. Scott Mayfield
      Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details
      Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry
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      Mayfield, E. Scott. "Underwater Engineer at Intel Corporation." Harvard Business School Case 212-047, November 2011. (Revised September 2012.)
      • November 2011
      • Case

      WrapItUp: Developing a New Compensation Plan

      By: W. Earl Sasser Jr. and Rachel Shelton
      A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details
      Keywords: Empowerment; Middle Management; Human Resource Management; Compensation; Incentives; Motivation; Motivation and Incentives; Change Management; Business Growth and Maturation; Service Delivery; Entrepreneurship; Employees; Compensation and Benefits; Service Industry; Service Industry; Service Industry; California
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      Sasser, W. Earl, Jr., and Rachel Shelton. "WrapItUp: Developing a New Compensation Plan." Harvard Business School Brief Case 114-362, November 2011.
      • 2011
      • Case

      Wrapitup

      By: W. Earl Sasser
      A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details
      Keywords: Service Operations; Governance Controls; Revenue; Employee Relationship Management; Planning; Customer Satisfaction; Problems and Challenges; Profit; Change Management; Compensation and Benefits; Leadership Style; Service Industry; California
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      Sasser, W. Earl. "Wrapitup." Harvard Business Publishing Case, 2011. (Brief Case.)
      • October 2011
      • Case

      Gene Sequencing: Staking a Position in an Expanding Industry

      By: Richard G. Hamermesh, Mara Aspinall and Phillip Andrews
      Towards the end of 2010, companies in the gene sequencing industry were pushing aggressive R&D programs to develop technologies and products in the race to sequence the entire human genome at a cost of $1,000. It remained to be seen when the "$1,000 genome" would... View Details
      Keywords: Genetics; Business Growth and Maturation; Business Plan; Competition; Venture Capital; Biotechnology Industry
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      Hamermesh, Richard G., Mara Aspinall, and Phillip Andrews. "Gene Sequencing: Staking a Position in an Expanding Industry." Harvard Business School Case 812-004, October 2011.
      • September 2011 (Revised March 2014)
      • Case

      Airbnb

      By: Joseph B. Lassiter III and Evan W. Richardson
      Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the three founders of Airbnb, an online private accommodation rental market, stared at each other across the kitchen table in their San Francisco apartment. It was March of 2009. A single sheet of paper sat on the table... View Details
      Keywords: Entrepreneurship; Housing; Information Publishing; Private Ownership; Online Technology; Information Industry; San Francisco
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      Lassiter, Joseph B., III, and Evan W. Richardson. "Airbnb." Harvard Business School Case 812-046, September 2011. (Revised March 2014.)
      • September 2011 (Revised August 2013)
      • Case

      The Pepsi Refresh Project: A Thirst for Change

      By: Michael I. Norton and Jill Avery
      In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
      Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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      Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
      • June 2011 (Revised December 2013)
      • Case

      FIJI Water: Carbon Negative?

      By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
      Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details
      Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji
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      Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
      • Article

      Advertising, the Matchmaker

      By: Bharat N. Anand and Ron Shachar
      We empirically study the informational role of advertising in matching consumers with products when consumers are uncertain about both observable and unobserved program attributes. Our focus is on the network television industry, in which the products are television... View Details
      Keywords: Advertising; Information; Consumer Behavior; Television Entertainment; Risk and Uncertainty; Product; Decision Choices and Conditions; Advertising Industry
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      Anand, Bharat N., and Ron Shachar. "Advertising, the Matchmaker." RAND Journal of Economics 42, no. 2 (Summer 2011): 205–245. (Lead Article.)
      • February 2011
      • Case

      oDesk: Changing How the World Works

      By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska
      It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details
      Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry
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      Groysberg, Boris, David A. Thomas, and Jennifer M. Tydlaska. "oDesk: Changing How the World Works." Harvard Business School Case 411-078, February 2011.
      • January 2011
      • Case

      Program Management at Wipro Technologies

      By: Amy C. Edmondson, Bradley R. Staats and Melissa Valentine
      This case examines the execution of one program by Wipro Technologies, an Indian software services provider. The case also explores the evolution of program management at Wipro. View Details
      Keywords: Decision Choices and Conditions; Problems and Challenges; Leadership Style; Recruitment; Programs; Management; Information Technology Industry; India
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      Edmondson, Amy C., Bradley R. Staats, and Melissa Valentine. "Program Management at Wipro Technologies." Harvard Business School Case 611-052, January 2011.
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