Film - Publications - Faculty & Research

26 Mar 2013
First Look

First Look: March 26

http://hbr.org/search/113055-PDF-ENG Harvard Business School Case 613-044 A Brief History of the U.S. Tobacco Industry Controversy By: Sucher, Sandra J., and Henry McGee This history of the U.S. tobacco controversy is a reading for a class on "The Insider," a... View Details

Keywords: Sean Silverthorne

28 May 2013
Research & Ideas

Can LEGO Snap Together a Future in Asia?

licenses properties from blockbuster films such as Star Wars and Harry Potter. “It's really easy for them to be nimble and meet demand” LEGO's ambition has at times exceeded its reach. By 2004, the company's overdiversification into theme... View Details

Keywords: by Kim Girard; Entertainment & Recreation

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

governments worldwide collected fees and taxes. To use the company's own phrase, govWorks was about "all payments for all governments." (The film Startup.com featured the company.) Soon after Herman and Tuzman set up shop, they... View Details

Keywords: by Walter Kuemmerle

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

experts in the selection and development of early-stage ideas. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs are high. The Black List, an annual publication, ranks unproduced scripts based on anonymous... View Details

Keywords: Dina Gerdeman

16 Aug 2016
First Look

August 16, 2016

of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and appoints him to run marketing analytics for Legendary. The methods perform well in the motion picture... View Details

Keywords: Sean Silverthorne

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

from a job—or several jobs. They then introduced the best candidates to Dave Habeeb and Ruth Page, of HBS's Educational Technology Services, who went on location to film interviews with the laid-off employees and their families. The... View Details

Keywords: by Carmen Nobel; Manufacturing

08 Jan 2008
First Look

First Look: January 8, 2008

of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the film rental and return patterns of a sample of online DVD rental customers over a period of four months.... View Details

Keywords: Martha Lagace

14 Feb 2017
First Look

First Look at New Research: February 14

endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television production company Seven Bucks Productions, which Johnson... View Details

Keywords: Sean Silverthorne

15 Dec 2015
First Look

December 15, 2015

or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details

Keywords: Carmen Nobel

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details