Fashion Industry - Publications - Faculty & Research

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

marketing and psychology. Moon is a recipient of the HBS Student Association Award for teaching excellence and has twice received a Hellman Faculty Fellowship, presented annually to a junior faculty member for outstanding research. Gary Emmons: Are there View Details

Keywords: by Garry Emmons; Service

16 Apr 2001
Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

the finance industry has been that "they should move from Wall Street to Seventh Avenue and be with the rest of the fashion industry." "We're never going back to the slow and lazy times,"... View Details

Keywords: by Carrie Levine

30 Jan 2007
First Look

First Look: January 30, 2007

http://www.hbs.edu/research/pdf/07-048.pdf Behavioral Decision Research, Legislation, and Society: Three Cases Author:Max H. Bazerman Abstract No abstract available. Download the paper: http://www.hbs.edu/research/pdf/07-049.pdf View Details

Keywords: Martha Lagace

May 2021 (Revised August 2021)
Supplement

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Keywords: Stores; Integration; Operations; Business Model; Strategic Planning; E-commerce; Retail Industry; Retail Industry; Europe

Citation

Purchase

July 2023
Article

Managerial Quality and Productivity Dynamics

By: Achyuta Adhvaryu, Anant Nyshadham and Jorge Tamayo

Do productivity and managerial quality vary within the firm? If so which managerial traits and practices matter most for team productivity? Combining granular garment production data with survey data on managers across 120 production lines in India, we document... View Details

Keywords: Productivity; Non-cognitive Skills; Learning By Doing; Ready-made Garments; Management; Management Practices and Processes; Management Skills; Performance Productivity; Fashion Industry; Fashion Industry; India

Citation

Find at Harvard

Read Now

December 2014 (Revised May 2015)
Supplement

Growth Hacking at Bazaart (B)

By: Jeffrey Bussgang and Matthew G. Preble

"Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)". View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup Nation; Business Startups; Social Marketing; Marketing; Growth and Development; Customers; Fashion Industry; Fashion Industry; Israel

Citation

Purchase

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Fashion Industry

Citation

Educators

14 Feb 2005
Research & Ideas

The World in Your Palm?

As makers of everything engage in an all-out features war to cram the most services, accessories, and functions into a single product, the real question for many is this: Does the consumer really want an all-in-one digital device? A panel of View Details

Keywords: by Sean Silverthorne

August 2012 (Revised November 2012)
Case

Bonne Chance

With a competitor nipping at his heels, his bank reluctantly covering his recent overdraft, Jacob Zimmerman is considering expanding his Midwestern retail jewelry business by bringing on the new Swatch watch line to augment his high end Rolex offerings. Only 14 weeks... View Details

Keywords: Entrepreneurial Management; Entrepreneurs; Financial Crisis; Crisis Management; Bank Loan; Entrepreneurial Finance; Turnarounds; Negotiation; Liquidation; Entrepreneurship; Retail Industry; Retail Industry; United States

Citation

Educators

Purchase

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

in an asymmetrical fashion (for example, through stock options), it is in their financial best interest to do M&A to add volatility to their business." Is M&A part of the natural Darwinian process of business, or is it rigged... View Details

Keywords: by James Heskett

17 Jan 2012
First Look

First Look: January 17

service. Many of these copycats focus on non-U.S. countries, but others are challenging Birchbox on its home territory. Can Birchbox defend its position? How? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/912010-PDF-ENG Moda Operandi: A New Style of View Details

Keywords: Sean Silverthorne

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

fashion industry creative director at predicting the future fashion trends and tastes of consumers. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517115-PDF-ENG... View Details

Keywords: Carmen Nobel

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

reduce their purchases of items when they see their friends buying them. This negative social effect reduces the revenue for this group by more than 14 percent. This finding is consistent with the typical fashion cycle wherein opinion... View Details

Keywords: by Staff

20 Mar 2007
First Look

First Look: March 20, 2007

firm-size distribution and de jure and de facto measures of international capital integration. We then explore causal channels through which foreign capital may encourage entrepreneurship. We find evidence that entrepreneurial activity in View Details

Keywords: Martha Lagace

December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Fashion Industry; Israel

Citation

Educators

Purchase

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

and goals, allocating the appropriate resources, and monitoring progress in a transparent fashion are vital. Engaging the entire organization, starting with a needs assessment, serves a crucial function in empowering managers and... View Details

Keywords: by Danielle Kost; Health

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to... View Details

Keywords: by Sean Silverthorne

10 Oct 2005
Research & Ideas

Homers: Secrets on the Factory Floor

A factory worker uses company time and materials to fashion a lamp he will take home for personal use—an artifact called a "homer." The practice is probably illegal and clearly against written company policy. If discovered, the... View Details

Keywords: by Sean Silverthorne; Manufacturing