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      • Faculty Publications  (331)

      ExperimentationRemove Experimentation →

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      • August 2004 (Revised June 2005)
      • Case

      Fate of the Vasa, The

      By: Alan D. MacCormack and Richard Mason
      In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details
      Keywords: History; Risk and Uncertainty; Technological Innovation; Ship Transportation; Product Design; Technology Adoption; Failure; Business and Government Relations; Product Development; Sweden
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      MacCormack, Alan D., and Richard Mason. "Fate of the Vasa, The." Harvard Business School Case 605-026, August 2004. (Revised June 2005.)
      • August 2004
      • Article

      Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions

      By: Elena Katok and A. E. Roth
      Keywords: Auctions; Goods and Commodities; Profit
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      Katok, Elena, and A. E. Roth. "Auctions of Homogeneous Goods with Increasing Returns: Experimental Comparison of Alternative "Dutch" Auctions." Management Science 50, no. 8 (August 2004): 1044–1063.
      • Article

      The Mixed Effects of Inconsistency on Experimentation in Organizations

      By: Fiona Lee, Amy C. Edmondson, Stefan Thomke and Monica Worline
      Keywords: Organizations
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      Lee, Fiona, Amy C. Edmondson, Stefan Thomke, and Monica Worline. "The Mixed Effects of Inconsistency on Experimentation in Organizations." Organization Science 15, no. 3 (May–June 2004): 310–326.
      • 2004
      • Article

      Mergers and Acquisitions: An Experimental Analysis of Synergies, Externalities and Dynamics

      By: R. Croson, A. Gomes, K. L. McGinn and M. Nöth
      Keywords: Mergers and Acquisitions; Theory
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      Croson, R., A. Gomes, K. L. McGinn, and M. Nöth. "Mergers and Acquisitions: An Experimental Analysis of Synergies, Externalities and Dynamics." Review of Finance 8, no. 4 (2004): 481–514.
      • September 2003 (Revised November 2005)
      • Case

      Best Buy Co., Inc. (A): An Innovator's Journey

      By: Dorothy A. Leonard and Brian DeLacey
      The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details
      Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States
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      Leonard, Dorothy A., and Brian DeLacey. "Best Buy Co., Inc. (A): An Innovator's Journey." Harvard Business School Case 604-043, September 2003. (Revised November 2005.)
      • 2003
      • Book

      Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

      By: Stefan Thomke
      Keywords: Information Technology; Innovation and Invention
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      Thomke, Stefan. Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Boston, MA: Harvard Business School Press, 2003.
      • May 2003
      • Module Note

      Building Capabilities for Experimentation, Learning, and Prototyping

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details
      Keywords: Service Delivery; Product Development; Learning; Technological Innovation; Information Technology; Management
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      Thomke, Stefan H. "Building Capabilities for Experimentation, Learning, and Prototyping." Harvard Business School Module Note 603-089, May 2003.
      • May 2003
      • Module Note

      Managing Product Development

      By: Stefan H. Thomke
      Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
      Keywords: Product Design; Product Development; Service Operations; Business or Company Management; Projects; Management Practices and Processes; Experience and Expertise; Customers; Research; Management Skills; Integration
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      Thomke, Stefan H. "Managing Product Development." Harvard Business School Module Note 603-088, May 2003.
      • May 2003
      • Module Note

      Product Development Process Design and Improvement

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
      Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations
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      Thomke, Stefan H. "Product Development Process Design and Improvement." Harvard Business School Module Note 603-090, May 2003.
      • September 2002 (Revised October 2002)
      • Case

      Bank of America (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details
      Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Bank of America (A)." Harvard Business School Case 603-022, September 2002. (Revised October 2002.)
      • July 2002
      • Article

      The Economist As Engineer: Game Theory, Experimental Economics and Computation As Tools of Design Economics

      By: Alvin E Roth
      Keywords: Game Theory; Economics; Mathematical Methods; Design
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      Roth, Alvin E. "The Economist As Engineer: Game Theory, Experimental Economics and Computation As Tools of Design Economics." Econometrica 70, no. 4 (July 2002): 1341–1378.
      • June 2001
      • Article

      Form and Function in Experimental Design

      By: A. E. Roth
      Keywords: Design
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      Roth, A. E. "Form and Function in Experimental Design." Behavioral and Brain Sciences 24, no. 3 (June 2001).
      • April 2001 (Revised July 2001)
      • Case

      Zaplet, Inc.

      By: Dorothy A. Leonard and Brian DeLacey
      Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California
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      Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
      • 2001
      • Working Paper

      Promoting Experimentation in Organizational Knowledge Creation: Effects of Status, Values and Rewards

      By: Fiona Lee, Amy C. Edmondson, Stefan Thomke and Monica Worline
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      Lee, Fiona, Amy C. Edmondson, Stefan Thomke, and Monica Worline. "Promoting Experimentation in Organizational Knowledge Creation: Effects of Status, Values and Rewards." Harvard Business School Working Paper, No. 00-087, March 2001.
      • 2001
      • Chapter

      The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design

      By: Stefan Thomke
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      Thomke, Stefan. "The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design." In Knowledge Emergence: Social, Technical, and Evolutionary Dimensions of Knowledge Creation, edited by Ikujiro Nonaka and Toshihiro Nishiguchi, 76–92. New York: Oxford University Press, 2001.
      • June 2000 (Revised October 2017)
      • Case

      IDEO

      By: Stefan Thomke and Ashok Nimgade
      Describes IDEO, the world's leading product design firm, and its innovation culture and process. Emphasis is placed on the important role of prototyping and experimentation in general, and in the design of the very successful Palm V handheld computer in particular. A... View Details
      Keywords: Business Startups; Innovation Strategy; Business or Company Management; Time Management; Product Design; Product Development; Business Processes; Organizational Culture; Practice; Problems and Challenges; Creativity; Hardware
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      Thomke, Stefan, and Ashok Nimgade. "IDEO." Harvard Business School Case 600-143, June 2000. (Revised October 2017.)
      • May 1999
      • Article

      The Effect of Adding a Constant to All Payoffs: Experimental Investigation, and a Reinforcement Learning Model with Self-Adjusting Speed of Learning

      By: Ido Erev, Yoella Bereby-Meyer and Alvin E. Roth
      Keywords: Learning; Information
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      Erev, Ido, Yoella Bereby-Meyer, and Alvin E. Roth. "The Effect of Adding a Constant to All Payoffs: Experimental Investigation, and a Reinforcement Learning Model with Self-Adjusting Speed of Learning." Journal of Economic Behavior & Organization 39, no. 1 (May 1999): 111–128.
      • April 1999
      • Teaching Note

      Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
      Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption
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      Thomke, Stefan H. "Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)." Harvard Business School Teaching Note 699-138, April 1999.
      • 1999
      • Chapter

      Intrinsisch motivierte Fairneß: Experimente und Realität [Intrinsically Motivated Fairness: Experiments and Reality]

      By: Felix Oberholzer-Gee and Reiner Eichenberger
      Citation
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      Oberholzer-Gee, Felix, and Reiner Eichenberger. "Intrinsisch motivierte Fairneß: Experimente und Realität [Intrinsically Motivated Fairness: Experiments and Reality]." In Institutionen prägen Menschen: Bausteine zu einer allgemeinen Institutionenökonomik, edited by Martin Held and Hans G. Nutzinger, 148–170. Frankfurt: Campus Verlag, 1999, German ed.
      • 1999
      • Chapter

      On the Role of Reinforcement Learning in Experimental Games: The Cognitive Game Theory Approach

      By: Ido Erev and A. E. Roth
      Keywords: Game Theory; Cognition and Thinking; Learning
      Citation
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      Erev, Ido, and A. E. Roth. "On the Role of Reinforcement Learning in Experimental Games: The Cognitive Game Theory Approach." In Games and Human Behavior: Essays in Honor of Amnon Rapoport, edited by D. Budescu, I. Erev, and R. Zwick, 53–77. Lawrence Erlbaum Associates, 1999.
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