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- Faculty Publications (860)
- January 2025
- Teaching Note
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel and Stacy Straaberg
Teaching Note for HBS Case No. 124-007. The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of... View Details
Keywords: Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Business Model; Governing Rules, Regulations, and Reforms; Profit; Financing and Loans; Expansion; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
- 2025
- Chapter
Sustainability and Green Business in Latin America
By: Geoffrey Jones
This chapter argues that since the nineteenth century capitalism has created much wealth, but at the cost of massive ecological destruction, which has been particularly severe in Latin America. During the first global economy before 1929, considerable wealth was... View Details
Keywords: Environmental Sustainability; Business History; Globalization; Economic Growth; Latin America
Jones, Geoffrey. "Sustainability and Green Business in Latin America." Chap. 8 in A Business History of Latin America, edited by Andrea Lluch, Martin Monsalve Zanatti, and Marcelo Bucheli, 159–174. New York, NY, United States: Routledge, 2025.
- 11 Apr 2013
- News
Michael Porter unveils new health and happiness index
- November 2011 (Revised June 2013)
- Case
Natura Cosméticos, S.A.
Rodolfo Guttilla, Director of Corporate Affairs for Natura Cosméticos S.A. (Natura), prepared for a meeting with key stakeholders to discuss the future of integrated reporting at Natura. A cosmetics company with a strong brand, robust growth in international and... View Details
Keywords: Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Decision Making; Beauty and Cosmetics Industry; Brazil
Eccles, Robert G., George Serafeim, and James Heffernan. "Natura Cosméticos, S.A." Harvard Business School Case 412-052, November 2011. (Revised June 2013.)
- Research Summary
Overview
My research examines the processes, mechanisms and institutions that influence the effectiveness of organizational interactions between societal sectors (business, government and civil society). My work is motivated by the belief that more study of what makes... View Details
- March 1999
- Teaching Note
Conceptual Overview: "Business and the Environment," An Elective for MBA Students TN
Intended to assist faculty who teach courses on environmental management at business schools. Other people interested in the relationships between business and the environment may also find it useful. View Details
- September 1996 (Revised December 1997)
- Case
Cytec Industries' Spin-Off (A): Sink or Swim?
In the wake of market pressure to restructure, American Cyanamid spun off its poorly performing Chemicals Unit into a new publicly traded corporation, Cytec Industries. In addition to weak operations, Cytec inherited the bulk of Cyanamid's environmental and... View Details
Keywords: Organizational Change and Adaptation; Management Practices and Processes; Restructuring; Performance Improvement; Chemical Industry; United States
Wruck, Karen, and Sherry P. Roper. "Cytec Industries' Spin-Off (A): Sink or Swim?" Harvard Business School Case 897-053, September 1996. (Revised December 1997.)
How ENGOs Can Support Corporate Climate Change Efforts
Nearly half of CEOs view climate change as affecting their companies now or within the coming decade, but there is also a wide gap between what CEOs say is progress on tackling climate change and what many of their investors believe are effective actions.... View Details
- 18 Jun 2024
- Research & Ideas
Industrial Decarbonization: Confronting the Hard Challenges of Cement
Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
- January 2007 (Revised November 2007)
- Case
Organic Growth at Wal-Mart
By: Jan W. Rivkin and Troy Smith
In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details
Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States
Rivkin, Jan W., and Troy Smith. "Organic Growth at Wal-Mart." Harvard Business School Case 707-498, January 2007. (Revised November 2007.)
Joseph B. Lassiter
Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details
- May 2015
- Teaching Note
Aviva Investors
By: George Serafeim
Keywords: Responsibility; Responsibilities To Society; Sustainability; Sustainability Reporting; Corporate Social Responsibility; Corporate Sustainability; Activist Investors; Investment Management; Investment Strategy; Corporate Accountability; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Environmental Sustainability; Investment Activism
- 22 Apr 2022
- Blog Post
Celebrating Earth Day 2022 with the HBS Business and Environment Initiative
We are honoring Earth Day by sharing stories from the HBS Business and Environment Initiative blog that highlight HBS community members and business leaders who are dedicated to environmental sustainability and inspiring innovation at the... View Details
- December 2011 (Revised May 2015)
- Case
Aviva Investors
By: George Serafeim
The Aviva Investors case describes the challenge of integrating sustainability considerations into the strategy and business practices of companies and into the decision making process of the investment community. Steve Waygood, Chief Responsible Investment Officer at... View Details
Keywords: Investing; Investment Management; Shareholder Activism; Disclosure; Stock Exchanges; Sustainability; Sustainable Development; Sustainability Reporting; ESG; ESG (Environmental, Social, Governance) Performance; Social Impact; Activism; Investment; Management; Business and Shareholder Relations; Environmental Sustainability; United Kingdom
Serafeim, George, Robert G. Eccles, and Kyle Armbrester. "Aviva Investors." Harvard Business School Case 112-047, December 2011. (Revised May 2015.)
- Article
Turning Waste into By-Product
By: Deishin Lee
This paper studies how a firm can create and capture value by converting a waste stream into a useful and saleable by-product (i.e., implementing by-product synergy [BPS]). We show that BPS creates an operational synergy between two products that are jointly produced.... View Details
Keywords: Value Creation; Innovation and Invention; Cost Management; Opportunities; Market Participation; Framework; Profit; Competition; Wastes and Waste Processing; Product; Business Processes
Lee, Deishin. "Turning Waste into By-Product." Manufacturing & Service Operations Management 13, no. 1 (Winter 2011).
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and social... View Details
Keywords: by Robert G. Eccles & George Serafeim
- December 2010 (Revised March 2013)
- Case
Asian Agri and the Future of Palm Oil
By: David E. Bell and Natalie Kindred
For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details
Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia
Bell, David E., and Natalie Kindred. "Asian Agri and the Future of Palm Oil." Harvard Business School Case 511-015, December 2010. (Revised March 2013.)
- April 2007
- Case
ABN AMRO Bank N.V.: Global Change Agents
By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli
ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details
- January 2012 (Revised August 2012)
- Case
Dirigo International
By: Christopher M. Gordon and Chad M. Carr
Dirigo International is proposing a major expansion of their life sciences research and manufacturing facilities in the heart of a major city and middle to lower income residential neighborhood. The company and city government are seeking a development solution in the... View Details
Keywords: Production; Property; Expansion; Governing Rules, Regulations, and Reforms; Business and Government Relations; Research and Development; Outcome or Result; Biotechnology Industry
Gordon, Christopher M., and Chad M. Carr. "Dirigo International." Harvard Business School Case 212-056, January 2012. (Revised August 2012.)