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  • 16 May 2017
  • Blog Post

Making the Move into Digital Health and Software Engineering

launched while in school. Elektra Labs is a digital health platform that enables people to participate in digital health research from the comfort of their own homes. Our first test View Details
Keywords: Technology; Health Care
  • Fast Answer

Digital Innovation and Transformation: Resources useful for Course Assignments

sans-serif">LSEG Workspace Features View Details
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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  • March 2000 (Revised January 2001)
  • Case

First USA and Internet Marketing

By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss. View Details
Keywords: Digital Marketing; Decision Choices and Conditions; Resource Allocation; Marketing Strategy; Internet and the Web
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  • April 2021 (Revised July 2021)
  • Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of View Details
Keywords: by Carmen Nobel; Advertising
  • Web

Credential of Digital Innovation and Strategy | HBS Online

Introduction to Credential of Digital Innovation and Strategy This Credential Includes Leading in the Digital World, Design Thinking and Innovation, Digital View Details
  • Teaching Interest

Overview

By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry
  • 2020
  • Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis
What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details
Keywords: Brands and Branding; Adaptation; Strategy
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  • Web

Winning with Digital Platforms Online Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning with View Details
  • Winter 2019
  • Article

From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces

By: Benjamin Edelman and Abbey Stemler
Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details
Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States
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  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

digital cameras. Computing giant Microsoft, also the market leader, by contrast, reinvented itself by proactively seeking change and investing in the cloud. “BTS is differentiating. They are trying something... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
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  • July 2010 (Revised April 2016)
  • Teaching Note

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse
Teaching Note for 510092. View Details
Keywords: Sports; Decisions; Marketing Strategy; Revenue; Price; Sports Industry; Web Services Industry
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  • 11 Aug 2010
  • Working Paper Summaries

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

Keywords: by Mary J. Benner & Mary Tripsas; Electronics
  • 02 Oct 2014
  • News

5 Technology Questions Every CMO Must Ask

Keywords: digital marketing; innovation; workflow; organizational culture
  • Fast Answer

Music & Activism: Market Research Resources

I find information on trends on social media, digital music and the web? eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies.... View Details

    Using AI to Adjust Your Marketing and Sales in a Volatile World

    Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

    • Web

    Additional Archives - Creating Emerging Markets

    institutional memory and periodically disseminates historical information about the institute to the IIMA community and the general public. It holds a large collection of physical and digitized documents related to the foundation and... View Details
    • Article

    How to Launch Your Digital Platform: A Playbook for Strategists

    By: Benjamin Edelman
    The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details
    Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry
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