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  • All HBS Web  (2,986)
    • People  (15)
    • News  (991)
    • Research  (1,401)
    • Events  (2)
    • Multimedia  (19)
  • Faculty Publications  (552)

Show Results For

  • All HBS Web  (2,986)
    • People  (15)
    • News  (991)
    • Research  (1,401)
    • Events  (2)
    • Multimedia  (19)
  • Faculty Publications  (552)
← Page 14 of 2,986 Results →
  • 14 Feb 2017
  • News

Want to build better patient relationships? Take a page from consumer marketers, advises Harvard fellow

    Successfully Restarting Schools in the Face of COVID-19: A Framework

    Within a matter of weeks this spring, we saw virtually every school building in the country abruptly close, sending students home with worksheets and/or laptops and leaving district  staff scrambling to figure out how to provide not only instruction but meals and... View Details

    • February 2011
    • Article

    The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

    By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
    We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
    Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
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    Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
    • 01 Sep 2011
    • News

    Student Trio Advance Health Payment Reform

    at a fixed price for a variety of conditions, not just knee replacements. New England Baptist will build on the students’ work as it continues to... View Details
    Keywords: bundling; Health, Social Assistance
    • Article

    Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006

    By: Leonard A. Schlesinger, Fred Sanfilippo, Neeli Bendapudi and Anthony Rucci

    Several characteristics of academic health centers have the potential to create high levels of internal conflict and misalignment that can pose significant leadership challenges.

    In September 2000, the positions of Ohio State University (OSU) senior vice... View Details

    Keywords: Employee Relationship Management; Customer Value and Value Chain; Organizational Structure; Performance Improvement; Customer Satisfaction; Organizational Change and Adaptation; Leading Change; Service Delivery; Satisfaction; Health Care and Treatment; Health Industry; Ohio
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    Schlesinger, Leonard A., Fred Sanfilippo, Neeli Bendapudi, and Anthony Rucci. "Strong Leadership and Teamwork Drive Culture and Performance Change: Ohio State University Medical Center 2000–2006." Academic Medicine 83, no. 9 (September 2008).
    • February 2020 (Revised January 2024)
    • Case

    Wellthy: The Economics of Caring

    By: Brian L. Trelstad and Joseph B. Fuller
    In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her... View Details
    Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Industry; United States
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    Trelstad, Brian L., and Joseph B. Fuller. "Wellthy: The Economics of Caring." Harvard Business School Case 320-028, February 2020. (Revised January 2024.)
    • 21 May 2024
    • Cold Call Podcast

    The Importance of Trust for Managing through a Crisis

    Keywords: Re: Sandra J. Sucher; Tourism
    • 15 Jun 2021
    • News

    In My Humble Opinion: Building Blocks

    Ric Lewis (PMD 69, 1995) was studying economics at Dartmouth in the 1980s when he interviewed for a summer internship at Meredith & Grew, an old-line Boston brokerage and real estate development firm. “If you wanted to say, ‘one View Details
    Keywords: Julia Hanna; diversity; leadership; real estate; Real Estate
    • 2016
    • Case

    Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care

    By: Rosabeth Moss Kanter, Ai-Ling Jamila Malone and Oludamilola Aladesanmi
    Former law firm chairman/CEO Harvey Freishtat was actively involved in the formation of The Conversation Project, a national public engagement campaign to promote earlier end-of-life care discussions among loved ones and then with providers to ensure that end-of-life... View Details
    Keywords: Health Care Education; Health Care Reform; Health Care Policy; Health; Health Care and Treatment; Leadership; Health Industry
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    Kanter, Rosabeth Moss, Ai-Ling Jamila Malone, and Oludamilola Aladesanmi. "Advanced Leadership Pathways: Harvey Freishtat and Conversations about End-of-Life Care." Harvard Business Publishing Case 316-050, 2016. (Harvard Advanced Leadership Initiative.)
    • 18 Oct 2016
    • Op-Ed

    Why Business Should Invest in Community Health

    corporate attention than employee, consumer, and environmental health. In a survey of more than 80 companies attending the Building a View Details
    Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
    • 01 Dec 1999
    • News

    Hawes Family Funds New Classroom Building

    instruction. The initial phases of planning and design have just begun, with construction anticipated to commence in the summer of 2000 and completion scheduled for late 2001. Hawes retired last year as... View Details
    • 28 Apr 2020
    • News

    Is the Healthiest Building in the World Worth the Rent?

    • 2017
    • Book

    Profits and Sustainability: A History of Green Entrepreneurship

    By: Geoffrey Jones
    This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
    Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Alternative Energy Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
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    Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
    • August 2021
    • Article

    A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care

    By: Michael Anne Kyle, Emma-Louise Aveling and Sara J. Singer
    Team-based care is considered central to achieving value in primary care, yet results of large-scale primary care transformation initiatives have been mixed. We explore how underlying change processes influence the effectiveness of transition to team-based care. We... View Details
    Keywords: Team-based Care; Primary Care; Health Care and Treatment; Transformation; Groups and Teams; Change Management
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    Kyle, Michael Anne, Emma-Louise Aveling, and Sara J. Singer. "A Mixed Methods Study of Change Processes Enabling Effective Transition to Team-based Care." Medical Care Research and Review 78, no. 4 (August 2021): 326–337.
    • 01 Feb 1999
    • News

    Too Much of a Good Thing?

    layoffs and lost revenues, for example - weak companies are artificially supported," he explains. "Other firms won't or can't restructure themselves or exit unprofitable businesses because they are too set in their ways, lack sound governance systems, or are hindered... View Details
    Keywords: Garry Emmons
    • 01 Dec 2018
    • News

    Case Study: Your Data, Your Health

    otherwise take a decade to diagnose. But NextGen Jane is building more diseases into the pipelines. “There are so many understudied areas in women’s health we could explore,”... View Details
    Keywords: Jen McFarland Flint
    • 09 Jun 2015
    • News

    Building change from the ground up

    as the Taliban-influenced south, operating under a firm policy of cultural sensitivity and ethical transparency in a country ranked as one View Details
    • May–June 2011
    • Article

    The Uninvited Brand

    By: Susan Fournier and Jill Avery
    Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
    Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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    Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
    • Program

    Audit Committees in a New Era of Governance

    profit objectives Ensure the integrity of financial information Foster the right culture regarding compliance and risk Develop a financial reporting strategy Improve audit... View Details
    • December 2009
    • Article

    Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital

    By: Richard Bohmer, Jonathan David Bloom, Elizabeth Mort MD, Akinluwa Demehin and Gregg Meyer MD
    Recent focus on the need to improve the quality and safety of health care has created new challenges for academic health centers (AHCs). Whereas previously quality was largely assumed, today it is increasingly quantifiable and requires organized systems for... View Details
    Keywords: Health Care and Treatment; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Performance Improvement; Quality; Safety; Massachusetts
    Citation
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    Bohmer, Richard, Jonathan David Bloom, Elizabeth Mort MD, Akinluwa Demehin, and Gregg Meyer MD. "Restructuring Within an Academic Health Center to Support Quality and Safety: The Development of the Center for Quality and Safety at the Massachusetts General Hospital." Academic Medicine 84, no. 12 (December 2009): 1663–1671.
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